Date: 10/10/2018

Entrepreneurship End Sem Exam

Case Study On
“ Byjus- The learning App”
 Contents

• Entrepreneur’s Bio
• Company Information
• Problems Identified
• Solutions Provided
• Market Competition
• Uniqueness of Idea
• Past Failures/Experiences
• Turning point of life
• Company Turnover
• Company Current scenario
• Lessons Learnt
• Future Scope
 Entrepreneur’s Bio
• Name: Byju Raveendran

• Profession: Entrepreneur, Teacher

• Birth Date: Not Known

• Age: 38 (As of 2018)

• Birth Place: Azikode, Kannur District Kerela.

• Educational Qualifaication: Bachelors in Mechanical Engineering , GCE, Kannur, Kerela.

• Nationality: Indian

• Net Worth : 1,000 Crore.

 Company Information
• Byju’s is a Developer of online learning platform intended to deliver
high quality, engaging and accessible education.
•
• The company's platform makes use of original content, watch-and-
learn videos, rich animations and interactive simulations.

• Website: www.byjus.com

• Primary Industry: Education Software.

• Revenue: $36 M

• Market evaluation: $800 M

• Total Funding: $344 M

• Loactions:
 Problems Identified
Byju Raveendran identified the following problems:

• Lack of a good educational media available to kids rather then books.

• Approach to a student’s study- preparation of exams over learning.

• Lack of imagination of concepts in Students.

• Issues over the display devices for viewing of the online content.

• A correct way of teaching.

• Personal mentoring for the students.

 Solutions Provided
Byju’s Learning app provides following solutions to the identified problems:

• Engaging video lessons by India’s best teachers, enabling conceptual clarity.

• Adaptive testing modules for personalized learning.

• Chapter-wise tests with detailed feedback and analysis.

• A mobile application for anytime, anywhere learning.

• Adaptive learning personalized to every student’s learning needs.

• One-on-one sessions with a personal mentor.

Market Competition
 Uniqueness of Idea
• Learn from someone who's been there done that- Byju Raveendran, serial CAT topper

• Learn anytime at your convenience using a tablet.

• Using state of the art technology for visualization.

• 1-1 mentoring : Now get personalized mentoring from India's leading teachers at your
convenience

• Get your doubts solved by personal mentors.

• Improve with Adaptive Learning modules.

• Take regular tests and get in-depth analysis

• Cool simulations to make students imagine the concepts.

 Company Turnover
Byju’s Revenue - BYJU'S's revenue was reported to be $36 m in FY,
2018 which is a 125% increase from the previous period.

In March 2018, it had a revenue run rate of $120 million. In August 2017 2018, its
estimated valuation crossed the $1 billion threshold, officially christening the company as
a unicorn.
Company Current scenario
 Lessons Learnt

A business cannot be driven by the passion to

make money. Obviously, it is also important
that you are passionate about the idea and
love doing it. In fact, I am an engineer by
profession, entrepreneur by chance and
teacher by choice. I never planned to start this
as a business, I just pursued my passion and
capitalized on my strengths, and it later turned
out to be a business. Additionally, it is very
important to think big, have high aspiration
levels, and plan and execute ideas at a lighting
speed.
Thank You…….