By: Fajarina A.

(29118048) - Ria Riska T (29118103) -

Hervino W. (29118231) - Sandi R. (29118215)
VISI
“Membantu memperbaiki struktur transportasi di Indonesia,
memberikan kemudahan bagi masyarakat dalam melaksanakan
pekerjaan sehari-hari seperti pengiriman dokumen, belanja harian,
dengan menggunakan layanan fasilitas kurir, serta turut
mensejahterakan kehidupan tukang ojek di Jakarta dan Indonesia
kedepannya”

MISI
• Menjadikan PT Go-Jek Indonesia sebagai jasa transportasi tercepat dalam
melayani kebutuhan masyarakat Indonesia.
• Menjadikan PT Go-Jek Indonesia sebagai acuan pelaksanaan kepatuhan dan
tata kelola struktur transportasi yang baik dengan menggunakan kemajuan
teknologi.
• Meningkatkan kepedulian dan tanggung jawab terhadap lingkungan dan sosial.
• Memberikan layanan prima dan solusi yang bernilai tambah kepada pelanggan
 Struktur Organisasi Pusat

Go-Jek Directors

Chief Executive Chief Branding Chief Product

Go-Jek Go-Jek Go-Jek
Nadiem Makarim Michaelangelo Moran Rohan Monga

Chief Financial Human Resource Chief Technology

Go-Jek Go-Jek Go-Jek
Kevin Aluwi Monica Oundang Sheran Gunaskara
Market
Segmentation

Employee Enterpreuner Housewife Student

• • •
• Price fairness • Tampilan UI lebih
• Lebih murah
• Banyak promo User-friendly,
untuk fasilitas
• Sering ada promo pembayaran
sehingga lebih
mudah digunakan
•
• Lebih cepat •
• Tidak repot • Bisa bayar tiket
mencari di lokasi
tertentu
 Competitive Advantages
• Memiliki mitra paling banyak diantara
saingannya
• Multi services: 1 aplikasi untuk segala
kebutuhan
• Easy to use
• GoPay Platform – Cashless Payment
PT Gojek Indonesia saat ini berada di pasar
Monopolistic,
karena memiliki saingan dan dituntut untuk
memiliki keunikan dan selalu berinovasi
Business
Strategy
Ansoft Matrix
 Business Strategy (Ansoft)
• Diversification
• Masih banyak kesempatan untuk mengembangkan Market dan
Product

New Market : Pengembangan ke kota lain

New Product :
• Pengembangan fitur Go-Pay,
• Pengembangan produk baru: Go-Study, Go-Date, Go-
BabySitter, Go-Laundry, Go-ART
 Human Capital Management

Karena dari awal rekrutmen, gojek membutuhkan orang-

orang dengan kompetensi dan talenta untuk berinovasi,
bersaing, dan tetap bertahan di tengah-tengah persaingan
 10 Value’s
1. It’s Not About You 6. Become A Scientist
2. Stand Up For What You 7. Always Be Prepared
Believe In 8. Criticism Is A Gift
3. Collaborate With 9. Communicate With Purpose
Compassion
10.Shoot For Greatness
4. Be Fast & Fearless
5. Earn Your Title
 Corporate Value Definition Keyword Competency

• Puts the company above themselves Customer Service Orientation

- Others
• Obsesses about customer problems, not (CSO)
1. It’s Not About - Customer
personal problems Interpersonal Understanding
You - Company
• Has a purpose beyond personal (IU)
- Not Personal
success Organizational Awareness (OA)

2. Stand Up For • Says what they mean - Believe Self-Confidence, (SCF)

What You Believe • Has courage to disagree - Courage Self-Control, (SCT)
In • Has a strong moral compass - Strong Moral Flexibility (FLX)

• Is a pleasure to work with - Collaborate Teamwork (TW)

• Supports others in areas beyond their - Compassion Interpersonal Understanding
3. Collaborate With
scope - Pleasure (IU)
Compassion
• Considers how their actions affects - Supports Relationship Building (RB)
others - Considers Flexibility (FLX)

- Fast Initiative (INT)

• Takes calculated risk
4. Be Fast & - Fearless Self Confidence (SC)
• Values failure as much as success
Fearless - Risk Taker Analitical Thinking (AC)
• Has strong sense of urgency
- Strong sense Flexibility (FLX)
 Corporate Value Definition Keyword Competency

Team work, (TW)

● Walks the talk - Action
Organizational Commitement,
5. Earn Your Title ● Gets down in the trenches - Endurance
(OC)
● Trusts their team - Trust
Teamwork (TW)

● Follows the numbers intensively,

6. Become A - Data-oriented Analitical Thinking, (AT)
● Finds solutions in unexpected places,
- Solution Expertise, (EXP)
Scientist ● Learns independently and shares
- Knowledge Conceptual Thinking (CT)
knowledge

- Preparation Conceptual Thinking, (CT)

● Does their homework,
7. Always Be - Work Flexibility, (FLX)
● Plans out every scenario,
Prepared - Plan Initiative (INT)
● Takes action to reduce risk
- Reduce risk Concern fo Order (CO)

Developing Others, (DEV)

● Actively seeks feedback from others, - Criticism
8. Criticism Is A Interpersonal Understanding,
● Gives helpful feedback to others - Feedback
(IU)
Gift unprompted, - Give
Self-Control, (SCT)
● Genuinely acts upon feedback given - Action
Flexibility (FLX)
 Corporate Value Definition Keyword Competency

- Communication
● States objectives in every interaction, - Effectivity Concern for Order (CO)
9. Communicate
● Aligns early and consistently, - Interaction Relationship Building (RB)
With Purpose ● Focuses on what is actionable - Consistent Directiveness (DIR)
- Focus

Initiative (INT)
Achievement Orientation (ACH)
● Goes the extra mile, - Goals
10. Shoot For Self-Confidence (SCF)
● Thinks big, - Think big
Greatness Organizational Commitment
● Loves to challenge themselves - Challenge
(OC)