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Affiliate Marketing

Affiliate Marketing

 Affiliate marketing deals with the marketing


products or services that are not your own

 Affiliate marketing is worked out as a marketing


strategy that allows one company to expand their
marketing to their affiliate company's efforts
Affiliate Marketing

 It is a method of promoting a product or service in


which an affiliate is then rewarded for every website
visitor, subscriber, customer and/or sale provided
via their efforts to the actual business selling the
product or service
Affiliate marketing network

 includes three-parts
 a merchant (an advertiser or a brand or a seller)

 an affiliate himself (or a publisher)

 a customer

 Affiliate marketing works step-by-step


 An affiliate partner signs up to advertise the merchant's goods
or services in order to direct a customer to the relevant web page
which contains the information about advertised goods or
services
Affiliate marketing network

 In order to identify every affiliate, there is a system


of marking him or her
 As a result, every customer who is headed from the
affiliates' link is to bring some money from every
accepted purchase or offer
 Benefit of affiliate marketing to create sub-affiliate
network (2-tier affiliate marketing)
Payment

 The compensation or commission that an affiliate


receives may be based on a certain value for every
exposure
 visit (pay per click)
 new client (pay per lead)
 sale which is usually a percentage of the item sold (pay per
sale or revenue share)
 a combination of any of these
 Many companies like to use affiliate marketing
mainly because they do not incur any kind of
marketing costs unless of course the desired result is
realized

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