 Importance of the sports tourism, as an

instrument of economic development and

employment generation, particularly in
remote and backward areas, has been well
recognized the world over.
 Tourism has the potential to grow at a high
rate and ensure consequently
development of infrastructure of the
destinations.
 It has the capacity to capitalize on the
country's success in the services sector and
provide sustainable models of growth.
The notion of people traveling to
participate and watch sport dates back
to the ancient Olympic Games, and the
practice of stimulating tourism through
sport has existed for over a century.
Within the past five years, however, sport
and tourism professionals have begun to
realize the significant potential of sport
tourism and are aggressively pursuing this
market niche.
The three domains of sport tourism:
 active sport tourism, which refers to
people who travel to take part in sport;
 event sport tourism, which refers to travel
to watch a sports event;
 nostalgia sport tourism, which includes
visits to sports museums, famous sports
venues, and sports themed cruises.
1. To study the Sport and Tourism sector in
India.
2. To study the offerings of Sport Tourism in
India.
3. To study the Sport Tourism opportunity in
India.
The present study has been descriptive; the data for this study were
obtained from secondary sources.
The secondary data has been collected from various references
which already existed in published form; part of the paper is based
on literature review the method comprising of collecting all the
available papers relating to the theme and selecting relevant
papers/books for the review purpose.
Selection of the paper is done on the basis of their relevance and
contribution to the body of knowledge.
 No. of Respondents
 Respondent like to
experience the
culture of the 17

place/country where
Yes
the sport event is held No

33
 Sport event is the reason respondent
travels towards the destination

No. of Respondents

13

Yes
No

37
 Atmosphere in big sport event encourages
the respondent visit again

No. of Respondents

23

27

Yes No
 Respondent sharing sport interest with other
people

No. of Respondents

10

40

Yes No
 Sports Tourism can be a vital force for world peace and increasing
understanding and interdependence.

 Throughout the world, sports tourism can contribute to the establishment of a

new international economic order that will help to eliminate the widening
economic gap between developed and developing sports tourism countries
and insure the steady acceleration of economic and social development and
progress in particular of the developing countries.

 Although Sports Tourism is a niche segment in India, it is growing rapidly, with a

large number of entrepreneurs willing to invest in it.

 In order to support their endeavor's, the government needs to arrange an

overall sprucing of infrastructure management, security issues and marketing
strategies.

 The travel operators themselves feel the need to introduce more value-added
services so as to beckon international tourists to India.
 The Tourism Ministry must take necessary step to market
India as a sport tourism destination.
 Necessary marketing and advertising strategies need to
be taken to popularize various sport events held in the
country.
 India must focus on improving the infrastructural facilities,
providing safety and security and improving health and
hygienic conditions in the country so that no athlete or
country pulls out of the tournament, as it has been
happening ever since.
 The feasibility to the location of any sport event
conducted need to be improved.
 The sport event conducted must not affect the lives of
the localities as well as should not affect the
environment.
 sport tourism is evolving and is very
important aspect of tourism industry.
 Sport tourism in India has a great scope for
future study as India is an destination which
is developing in all the aspects of tourism.
 sport tourism is a booming in India in various
fields of sport. There is lot of potential for
sport tourism in the country which will
encourage the individuals in pursuing this
study.