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TITLE: “AR car showroom with artificial intelligence for enhanced user
ORGANIZTION
RESOUTION LOGO

experience.”
ABSTRACT INTRODUCTION RESULTS OBJECTIVES
Augmented reality (AR) is an interactive 1. Improving customer Reach
This car showroom app, Making the customer interaction with our product is the
experience of a real-world environment where The Major objectives of this project are:
which is a multi platform main outcome of this application. By creating a
the objects that reside in the real-world are augmented reality showroom for our product we are
compatible, is a real
"augmented" by computer-generated perceptual trying to provide a showroom experience to customers at • To develop an application that can be deployed
world application which
information, sometimes across multiple sensory the comfort of their house. This indeed is going to in the real world.
uses augmented reality to
modalities, increase the customer interaction and interest towards • To increase the accuracy of the artificial
display a 3D version of a
including visual, auditory, haptic, somatosensory our product thereby engaging many customers and
intelligence bot and to enhance its natural
car so that can view all taking out the competition.
, and olfactory. The overlaid sensory information language processing power.
the smallest of the details
can be constructive (i.e. additive to the natural 2. Increasing sales • To add accurately modelled 3d cars that bears
that are present in that
environment) or destructive (i.e. masking of the AR is not only improving the consumer’s product about 99% resemblance to the real one.
car.
natural environment) and is seamlessly experience but changing the way the automotive retail • To develop a user friendly interface that has a
Also nowadays, people
interwoven with the physical world such that it industry sells cars. With customers beginning their very high approval rating.
like to use their voice to
is perceived as an immersive aspect of the real purchase journey online and with all the relevant
interact with their phone information at their disposal, automotive retail has had to
environment. In this way, augmented reality
or any other software shift from a product-driven to a customer-centric sales
alters one's ongoing perception of a real world
system.
environment, whereas virtual reality completely
approach. CONCLUSION
So this app includes
replaces the user's real world environment with 3. Transforming product marketing • Several possible future directions are speculated
Artificial Intelligence that
a simulated one. 3D product visualization with AR presents a new, for further research.
provides various improved way to showcase their products. Customers • Many HMDs created specifically with AR in mind
functionalities for a user can explore different specifications and models, and then
to interact with the app. METHODOLOGY interact with their customization at home on their drive or
need to be developed.
• HMDs are still too clumsy and have limited field of
in the car showroom. This means that the car model can
We present a simple and intuitive approach to AR content be placed in front of customers, creating a rich and vision, contrast and resolution.
creation that comprises two steps: immersive AR experience. • HMDs and other wearable equipments, such as
• creation of 3D models from real objects using an image- data-gloves and data suits, is a limitation for the
based modeling tool user.
• conversion of the 3D model into an interactive AR element
BY: using an AR authoring tool.
• All wearable equipments need be developed to be
lighter, smaller and easier to work with the user.
SUHAS. K. C
SUJAY. B. R
SOURAV GOWDA REFERENCES
Under the guidance of: 1) T. Akinbiyi, C. E. Reiley, S. Saha, D. Burschka, C. J.
Meenakshi Sundaram
Hasser, D. D. Yuh, and A. M. Okamura, "Dynamic
(Associate Professor)
Augmented Reality for Sensory Substitution in Robot-
Assisted Surgical Systems"
School of C&IT
REVA University 2) D. Aliakseyeu, S. Subramanian, J.-B. Martens, and M.
Bangalore Rauterberg, "Interaction techniques for navigation
PROPOSED METHODOLOGY FOR CREATING AUGMENTED through and manipulation of 2D and 3D data“
REALITY CONTENT 3) R. Azuma and C. Furmanski, "Evaluating Label
Placement for Augmented Reality View Management“

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