Group members : Harjot Singh

Mandeep
Ashish Singh
Surinder
 What are Advertising Agencies ?
 Advertising agency is a service organization
that specializes in planning & executing
advertising programmes for its clients
 Facts to be covered
Top 5 advertising agencies in India
a. JWT (James Walter Thompson )
b. Mudra
c. FCB ULKA
d. Rediffusion DY &R
e. O & M
Top 5 advertising agencies in world
a. R/GA of New York
b. Abbott mead Vickers of London
c. Leo Burnett India pvt ltd
d. Saatchi & Saatchi of New York
e. 180 Amsterdam
 JWT
 JWT is the world’s best known marketing
communication’s brand with more than 200
offices in over 90 countries employing nearly
10,000 marketing professionals
 As a full service ad agency they have full
talent & ability to not only produce
exceptional , effective creative but advice
clients on a full range of media & marketing
strategies as well
 Mudra Group
•Founded in 1980 .The mudra group currently has
1100 employees in 26 offices .
•In 1988 they marked the beginning of one of their
most cherished relationship with DDB worldwide.
•Mudra is known for its “can do” spirit , dedicated
partnership & an unconventional approach to
business.
•Jude Fernandez is the CEO of mudra India the
branding & communication agency in the mudra
group
 FCBULKA
Founded as lord & Thomas in Chicago in 1873,
FCB was the world’s third oldest advertising
agency .
FCB – Foote Cone & Belding
ULKA was founded in Feb1,1961 by Bal
Mundkur & his wife Ann. It become fifth largest
agency in India & continues to be among the top
five agencies.
 FCB + ULKA Merger
•In Feb 1997 , FCB acquired 51% stake in
ULKA. It was renamed to FCB ULKA .
•FCB in 2006 they acquired the remaining stake
of the company & renamed it to draft FCBULKA.
•MR. Nagesh Alai is the CEO & Executive
Director.
•Some one the clients of FCBULKA are Sony,
Haier, Nestle, Tata, Santoor & Amul etc
 Ogilvy & Mather
Ogilvy & Mather India a subsidiary of WPP
group is one of the leading advertising agencies in
India having its presence since 1928 . Its revenue in
2003 is US $4.9 billion.
Founded by David Ogilvy .
 The company in India operates with offices
located in all the major cites . The focus areas
includes advertising ,direct marketing ,public
relation & activation.
CEO OF O&M is Tham khai Meng.
 Top 5 advertising agencies in world
a. R/GA of New York
b. Abbott mead Vickers of London
c. Leo Burnett India pvt ltd
d. Saatchi & Saatchi of New York
e. 180 Amsterdam
 R/GA Of New York
Industry