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Dr.Urvashi Garud
Asst.Prof.,MITS
• Psychologist Abraham Maslow first developed his
famous theory of individual development and
motivation in the 1940’s. He suggested that human
beings have a hierarchy of needs. That is, that all
humans act in a way which will address basic needs,
before moving on to satisfy other, so-called higher level
needs.
• For example, first one must meet the basic,
physiological need for food, water and warmth. After
that the focus would be on the need to be safe, then
the need to belong to social groups, and so on up the
hierarchy.
Maslow Motivation Theory:
the Hierarchy of Needs
• The Maslow motivation theory is typically
represented by 5 steps:
• Physiological needs – such as hunger, thirst and
sleep
• Safety needs – such as security, protection from
danger and freedom from pain.
• Social needs – sometimes also referred to as love
needs such as friendship, giving and receiving
love, engaging in social activities and group
membership.
• Esteem needs – these include both self-
respect and the esteem of others. For
example, the desire for self-confidence and
achievement, and recognition and
appreciation.
• Self-actualization – This is about the desire to
develop and realize your full potential. To
become everything you can be.
• To understand Maslow’s thinking it’s worth
noting some of his main assertions. Broadly,
as one set of needs is met, the next level of
needs become more of a motivator to an
individual. A satisfied need is not a motivator.
• Only unsatisfied needs motivate an individual.
We have an innate desire to work our way up
the hierarchy, pursuing satisfaction in higher
order needs.
Need Home Job
self-actualization education, religion, hobbies, personal growth training, advancement, growth, creativity
safety freedom from war, poison, violence work safety, job security, health insurance