Introduction to the

special issue-social media

and business
transformation
NAME: MOHAMAD AKMAL BIN MOHAMAD NAGUIB
ID: 1844415
DIPLOMA IN HOTEL MANAGEMENT
INTRODUCTION

• Social media are fundamentally changing the way we communicate,

collaborate, consume and create.
• One of the most transformative impacts of information technology on
business within and outside firm boundaries.
• This issue was designed to stimulate innovative investigations of the
relationship between social media and business transformation.
• And this issue is outline a broad research agenda for understanding,
among social media, business and society.
• In social media in business online is comprising the special issue within the
research framework and identify where further research is needed.
Factors of issue in business
transformation

• The flexible framework we outline will help guide future research and develop a
cumulative research tradition in this area.
• Consumer can self-design unique for their products that match their idiosyncratic
preference in the key value or modern mass customization systems.
• European car manufacturer brand community can follow-up experiments reveals or
receiving feedback from other community members.
• Lower satisfaction with self-designed product mediated by increase in decision
uncertainly.
• About the change employees network positions before and after introduction a social
networking tool.
• Job security and social communication more correlated with the reduced layoff risks than
with information diversity.
Factors of issue in social media

• Demand for authentic personal interactions over social media and

unclear much the firms have should actively manage their social media
management drives for more user-generated content.
• About the result holds when we explore exogenous variation in social
media policies, employee and clients are explained by medical marketing
laws.
• Empirical results also suggest about cascade methods primarily using by
social media to predict adoption probabilities offer limited predictive
power.
conclusion

• Study scrutinizes about the relationship between social media and firm
equity value.
• The relative effects of social media metrics compared with conventional
online behavior metrics.
• Also find that the social media has a faster predictive value.
• Finding a robust to consistent set for the volume-based measure.
• The firms are increasingly proactive in trying to strategically capitalize to
consumer networks.
THANK YOU