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4/19/2019 4
For years thereafter, insurance remained a monopoly of the
public sector. The sector was finally opened up to private
players in 2001.
Branches: 74
Service centers: 79
Headquarter: Mumbai
Today, DHFL has presence across 550 locations in India, and 2
international representative offices in UK & UAE. These offices deal in a
variety of home loan products.
DHFL offers :
The Company also offers a range of Fixed Deposit (FD) products that
ensure high yield, safety and liquidity.
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ABOUT DHFL PRAMERICA
DHFL Pramerica Life Insurance Company Ltd. (DPLI) is a joint venture between
Dewan Housing Finance Corporation Ltd. (DHFL), India’s second largest private
sector housing finance company and Prudential International Insurance Holdings,
Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial
services leader headquartered in the U.S. The life insurance joint venture agreement
between the two partners was signed in July 2013.
74 % 26 %
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DHFL Pramerica Life Insurance Company Limited is one of the fastest growing life
Insurance companies in India headquartered in Mumbai, India. We provide a wide
range of life insurance solutions for individuals as well as groups taking care of
our customers’ various financial protection needs such as securing their child’s
future, retirement planning, savings and wealth creation.
At a Glance:>
Branches: 69
Employees: 2432
Assets Under Management: 1669.99 Crs.
Customers
More than 4 Million lives secured.
Sum assured
Individual: 3653.15 Crs.
Group: 25,940.53 Crs.
Shahrukh Khan:
Brand ambassador of DHFL
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DHFL PRAMERICA LIFE INSURANCE REPORTS
HIGHEST EVER PROFIT AT RS. 39.9 CRORE IN
FISCAL YEAR 2014-15
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OBJECTIVES
To find out who buys more insurance policies: Males or Females.
To find out at what age most of the people buy the insurance policy.
No refund of premium
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“DHFL PRAMRICA” offers Term Insurance plan
• U- PROTECT Plan
DHFL Pramerica U-PROTECT is a plan designed especially for you so
that you can ensure that your family is secure and leads a comfortable
life, even when you are not around. It is a plan that provides pure life
insurance cover for the benefit of your loved ones at a very nominal
cost. So go ahead and opt for DHFL Pramerica U-PROTECT because it
is you who has to secure your family’s tomorrow.
Advantages:
Attractive Premium Rates for male and female lives
Lower premiums.
Tax Benefits as applicable
Enhanced Cover With optional Accidental Death Benefits
Comprehensive Insurance Protection at nominal cost
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DHFL PRAMERICA LIFE OFFERS ENDOWMENT
PLAN
• Future Idol Gold Plus Plan
This is a traditional plan available both for normal life as
well as in case of death. The age for investing in this plan is
18-50 years. Maximum maturity age is 65 years. Maximum
sum assured is 5 crores and there is no risk of loss of
money. Family’s future is secured even after the death of
the insured person(during the insurance period only).
Advantages:
Guaranteed Returns
Tax Benefits under Section - 80 C
Guaranteed Bonus
Loan Facilty
When the policy holder dies, the face value of the policy,
known as a death benefit, is paid to the person or persons
named in the life insurance policy (the beneficiary or
beneficiaries).
It is a combination of an investment
fund( such as mutual fund) and an
insurance policy.
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Current News in Life Insurance Sector
Life insurance premium collection down by 22%
-LIC premium collection down by 20.5% and 22 private life
insurance premium down by 25%.
AUM of life insurer cross Rs. 15 lakh crore, due to rise in renewal
premium which means that increasing number of policy holder are
renewing their policies.
i) Company Profile
ii) Product Profile
iii) Competitors Profile
No. of % Of
Respondents Respondents
ROI 18 36
ROI Peer Pressure 15 30
2 Tax Benefit 10 20
5 Peer
Pressure Security /safety 2 4
18
Tax Benefit Low Premium 5 10
10
TOTAL 50 100
Security/Saf
15 ety
Low
Premium ANALYSIS
The above diagram shows 36% of
respondents choose because of good
returns, 30% because of peer pressure
and remaining 34% opt because of tax
benefit, safety and affordable premium
respectively.
Rate your satisfaction level from the
policy which you have purchased
Satisfaction No of % of
level respondents respondents
6 Very satisfied 14 28%
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ANALYSIS:
40% of people are satisfied with the policy they have purchased. 28% are
very satisfied, 24% feel its average and rest 6% are not satisfied.
No. of % of
LIC Companies Respondent Responde
s nts
LIC 10 20
BAJAJ
Bajaj Allianz 5 10
Tata AIG 3 6
TATA
5 5 Max Life Insurance 8 16
6 AIG
10 MAX HDFC Life Insurance 8 16
8 ICICI Prudential Life
7 Insurance
6 12
5 HDFC SBI 5 10
4
ICICI
SBI ANALYSIS:
This shows that maximum people prefer to
invest in renowned companies like LIC,MAX
and HDFC and new private firms are less trusted
by people.
OBSERVATIONS AND FINDINGS
Out of total 50 respondents 19 customers belongs to 25-34 age group.
70% respondents belong to male category
90% people feel that it is essential to have a life insurance policy.
44% respondents prefer Endowment plan.
Out of total 50 respondents 40% like to have easy accessibility to deposit
center as a prime concern.
25 respondents purchased future idol gold plus i.e.50%
The above diagram shows 36% of respondents choose because of good returns
40% of people are satisfied with the policy they have purchased
Maximum people prefer to invest in renowned companies like LIC,MAX and
HDFC and new private firms are less trusted by people.
Recommendations and Suggestions
There is scope to sale insurance policy by concentrating on age
group 18-24 years here potential of customers are there.(Example.
Software professional, BPO employees, and professionals).
DHFL Pramerica Life Insurance should try to build trust among the
public by making people aware of their investment is safe, high
return on investment, tax benefits.
DHFL Pramerica Life Insurance should introduce attractive policies
& also attractive bonus on policies to attractive more potential
customers.
Conclusion
After conducting market research for DHFL Pramerica Life Insurance Company
we came to know different needs of consumers, their valuable suggestions,
responses to the different questions. With this information we can conclude
that there is good market awareness about DHFL Pramerica Life Insurance
Company in the market.
Future Idol Gold Plus plan is the best-sold plan in market by DHFL Pramerica
Life Insurance. This conveys that the customers are switching more towards
retirement plan.
REFERENCES
www.irda.com
www.licindia.com
www.hdfcinsurance.com
www.businessindiaonline.com
www.maxnewyorklife.com
www.dhflpramerica.com
www.iciciprulife.com
FREEPRESS JOURNAL
IIFL (indiainfoline.com)
FORBES INDIA MAGAZINE
SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES
ANNEXURE
1. Personal detail
Name:
Age:
18-24
25-34___
35-44
45-54____
55 and above
Phone No.
Email.
Office Address: -
Residential Address: -
2. Do you think is it essential to have Life Insurance? YES____NO____
3. Which are the companies you invested your money for Life Insurance?
a) Dhfl pramerica Life Insurance
b) LIC
c) Bajaj Allianz
d) Tata AIG
e) Max New York Life Insurance
f) HDFC Life Insurance
g) ICICI Prudential Life Insurance
h) SBI
7. How will you rate the services given by DHFL Pramerica Life Insurance?
a) Poor
b) Average
c) Good
d) Excellent
8. What difference you find between DHFL Pramerica & your previous Insurance
provider.
a) Good Returns (HIGHEST)
b) Effective Service/Liquidity
c) Tax Planning
d) Security/ Safety Benefit & Protection on your Capital
9. Do have any suggestion for Dhfl pramerica Life Insurance YES___ / NO___
Please Specify:- ___________________________________________
10. In future, will you purchase policies from Dhfl pramerica Life Insurance?
YES ______ NO