Affiliate marketing involves websites and publishers promoting merchants' products and earning commissions for sales or leads generated. It allows merchants to expand their reach through an online sales force of affiliates. Affiliates sign up with affiliate networks that manage tracking, payments and provide creative assets. When an affiliate's content drives a sale, the network tracks it and pays the affiliate a commission, taking a percentage for its services. Affiliate marketing has grown rapidly due to its performance-based model that benefits both merchants and publishers.
Affiliate marketing involves websites and publishers promoting merchants' products and earning commissions for sales or leads generated. It allows merchants to expand their reach through an …