V He served as Executive Vice-president of

ImaginAsian Entertainment Inc, a US-

based entertainment company.

V He was also CEO (USA) and Head of

International Marketing Operations at
RTV UK
V He hosted the wildly popular ¶Anil Ki
Awaaz· , the largest syndicated South
Asian radio show in the US. The program
aired in New York, Washington DC,
California, Chicago etc.

V After achieving tremendous success in the

US, he returned to India to help launch
MEOW, as well as host one of the
programs
V He joined 104.8 FM, known as ¶MEOW· at
the time, in late 2006

V He joined in the capacity of COO (Chief

Operations Officer), and helped kick-
start the company

V He also joined as an RJ to host the

program ¶Between the Sheets·
V Aired on MEOW 104.8 FM on
Wednesdays and Thursdays, from 10 p.m.
to 1 a.m.

V The show lasted for two years, from 2007-

2009, after which the channel changed
to Oye! 104.8 FM, and was redesigned
V It has been both hugely complimented,
as well as criticized

V It had a revolutionary concept, and

dealt with topics relating to love and sex,
topics which were hitherto been shied
away from, especially on radio

V It held maximum appeal for teenagers

V However, certain sections of society,
particularly the orthodox and the older
generations, considered it vulgar and
unpalatable

V Regardless of the opinion however, the

show became extremely famous
V India·s First V

Radio Station

V -aunched in 2007 and renamed OYE!

104.8 FM in 2009

V Created by the India Today Group as

their radio venture, with Anil Srivatsa as
Chief Operating Officer
V The radio channel focused only on women
audiences, though there are an equal
number of males who tuned to the radio
station.

V It provided women with a platform to

interact and open up.

V It engaged the listeners by discussing

interesting topics.
V It was more a place where the women
came to share their opinions on vital
issues rather than only listening to music.

V However, despite it·s initial success, the

radio channel could not keep up a long
term listener base, and after a couple of
years redesigned itself as OYE! 104.8 FM
in 2009
V It was at the same time that Anil Srivatsa
resigned as COO of the channel, while
his show ¶Between the Sheets· was
cancelled
V MEOW 104.8 FM was redesigned and
renamed as OYE! 104.8 FM in 2009

V It is an existing channel, and is the

current TV Today radio venture under its
FM radio arm Radio Today

V It lost its engagement women-oriented

format
V OYE! 104.8 FM aims itself at all audiences
and focuses on the Bollywood quotient.

V It offers listeners a mix of Bollywood, RJ

talk and humour.

V As part of the rebranding several new

shows such as Nikal Padi, Time Machine,
-ove Stories were launched.
V The controversial show ¶Between the
Sheets· was replaced by a show called
OYE! -ove Stories, a romance show
based around celebrity love stories .

V Besides the new shows, the radio station

broadcasts moments of Seedhi Baat, an
interview-based show hosted by Prabhu
Chawla on Aaj Tak, part of TV Today
Network.
V Akriti Arora
V Dhruv Dhankhar
V Tavleen Padda
V Ritika Gupta
V Saswati Sarma
V Anurag Saikia