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Franchising
• A contractual agreement between a
franchisor (a manufacturer, wholesaler, or
service sponsor) and a retail franchise,
allowing the franchisee to conduct a certain
form of business under an establishment
name and according to a specific set of rules.
• Authorisation granted by a manufacturer to a
distributor or dealer to sell his products
• Manufacturer-Wholesaler (coca-cola)
a Website.
• Flipkart.com
• Infibeam.com
• Myntra.com
• E-bay.com
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