WELCOME TO THE

MARKETING
L AUNCH OF
PRODUCTS
 G ROU P# 3
BABYBO
O MEMBERS
• L O O R M AT U T E B E T Z A I D A
• ROSERO JIMENEZ MELANI 3/D
• SOLIS PARRALES KENIA C.V
• V E R G A R A V I L L A F U E R T E N A G E L LY
• VILLAO MORAN JOSUE
• VILLEGAS BAIDAL VALERIA
 SURVEY
• Would you like to have a different style for your baby?
YES NO MAYBE
• Would you mind to personalize your baby’s outfit?
YES NO MAYBE
• Do you worry about which kind of fabric is used to elaborate your baby’s clothes?
YES NO MAYBE
• Would you be surprised if your baby’s clothes will be shining in the dark?
YES NO MAYBE
• Could I ask how much you would pay for your baby’s clothes ?
$5 $7 $ 10
 TABULATION OF THE
WOULD YOU MIND TO
SURVEY
WOULD YOU LIKE TO HAVE A
DIFFERENT STYLE FOR YOUR
P E R SO NAL IZ E Y O U R B A B Y ’ S
O U T F IT ?
BABY?
answers answer
15% 11%

25%
55%
30% 64%

1er (yes) 2º (no) 3er (maybe)

1er (yes) 2º (no) 3er (maybe)

JUSTIFICATION
JUSTIFICATION
65% of the population answered that that they would like
55% of the population answered that they would like to have
to personalized it.
a different style for their babies.
25% answered that they prefer to buy it anyway.
30% responded that they prefer using the traditional one
11% of the population answered that maybe because they
15% replied that maybe
would like to personalized their babies’ outfit
 DO YOU WORRY ABOUT WHICH WOULD YOU BE SURPRISED IF
KIND OF FABRIC IS USED TO YOUR BABY’S CLOTHES WILL BE
ELABORATE YOUR BABY’S SHINING IN THE DARK?
CLOTHES?
answer
answer
20%
19%

1%
10%

70%
80%

1er (yes) 2º (no) 3er (maybe) 1er (yes) 2º (no) 3er (maybe)

JUSTIFICATION
80% of the population chose that their babies’ skin is
sensitive to any kind fabric.
1% of the population said “no” they don’t worry about
it
19% of the population said “maybe” because some
babies are allergic to various types of cloth.
JUSTIFICATION
70% of the population said “yes” because it could be
innovator and very original.
5% of the population said no because the product
has been released now.
25% of the population said “maybe” because it could
be funny to shine in the dark.
COULD I ASK HOW MUCH YOU WOULD PAY FOR
YOUR BABY’S CLOTHES ?
answer
10%

15%

75%

1er (5) 2º (7) 3er (10)

JUSTIFICATION
70% of the population chose $ 5
15% considered $ 7 would be a good price for baby’s clothes
10% answered $10 because the materials we will use could be
expensive
THANK
YOU