Week 17 Update

09/26/2018
Agenda

1. Catch up
2. Objective
3. Value Proposition
4. Insight Results
 Facebook
 Instagram
 Twitter
5. Strategy
6. Micro-influencers
7. Q&A
Objective

 Promote Brand Awareness

 80,000 impressions in 3 months

2 Months
 July 29th – September 23rd 
 COMPANY1 = 54,716 impressions
Instagram COMPANY1 Overview

 Followers
 Week 1 = 2,400
 Week 7 = 2,474
 Week 11 = 2,560
 Week 17 = 2,531
COMPANY1 Past, Present, Now (Averages per Week)
Profile Views Reach Impressions

May 29th – June 4th 61 804 2,324

(Beginning)

Before Contest
Averages
~100 ~1000 ~5,000 – 8,000

Contest Week 312 1,980 12,778

Week 17 (Now) 85 817 4,805

COMPANY1 Instagram History
Week # Profile Visits Reach Impressions

Week 10 (Contest Week 312 1,980 12,778

Jul 29 – Aug 4)
Week 11 (Week after 156 1,742 9,816
Contest) (Aug 4 – Aug 10)
Week 12 (Aug 12 – Aug 18) 109 1,001 5,426

Week 13 (Aug 19 – Aug 25) 162 1,049 7,857

Special Contest 2
Week 14 (Aug 27 – Sep 2) 70 800 5,148

Week 15 (Sep 3 – Sep 9) 80 766 4,419

Week 16 (Sep 9 – Sep 15) 64 756 4,467

Week 17 85 817 4,805

Aug 26 – Sep 22
Previous
July 18 – Aug 15
Strategy Ideas

 Focus on customer service and instant responses

 Instagram Stories/Shout-outs/Positive Community Involvement
 Reach out to micro-influencers
 Facebook Ads for classes
 Objective = Conversion
 Hashtags
 Brainstorm Fall Ideas
 Contest Ideas/Trends
 Micro-influencers
 Micro-influencers 
 Microinfluencer1 name
 (1 personalized product each month, one generic
product two weeks after that)
 Other micro-influencers
 Build rapport (Follow, like their stuff, comment)
 Send a message inviting them for a free cupcake
 In the message ask them to please post the
picture and tag us.
 Track them manually by screenshot when they tag
us/their posts
Micro-influencers (followers)
 Microinfluencer2 name (641)
 Microinfluencer3 name (2,684)
 Microinfluencer4 name (4,137)
 Microinfluencer5 name 1,324)
 Microinfluencer6 name (2,059)
 Microinfluencer7 name (139)
 Microinfluencer8 name (8,251)
 Microinfluencer9 name (3,580)
 Microinfluencer10 name (590)
 Microinfluencer11 name (1,830)
 Microinfluencer12 name (1,110)
Q&A