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GLOBAL FASHION BUSINESS

SUBMITTED BY : -
NISHANT KUMAR
MFM/18/1021
MFM 1
SHIFTING TRENDS IN APPAREL
PRODUCTION,IMPORT AND
EXPORT OF INDIA WITH
REFERENCE TO FRANCE
IMPORT AND EXPORT OF INDIA WITH
REFERENCE TO FRANCE
The total imports of textile and apparel products by France decreased at a CAGR of -
3% to reach US$ 28 billion in 2016, while exports of these products has decreased at
CAGR of -2% to reach US$ 15 billion. The textile and apparel trade balance recorded
a deficit of US$ 13 billion in 2016

FRANCE TOTAL T&A TRADE (In US$ Bn.)

YEAR IMPORTS EXPORTS TRADE BALANCE


2011 32 17 -15
2012 28 15 -13
2013 30 16 -14
2014 31 17 -15
2015 29 15 -14
2016 28 15 -13
CAGR -3% -2% 3%

Source comtrade.un.org
INDIA’s TEXTILE AND APPAREL EXPORTS
TO FRANCE
YEAR EXPORT
2012 1.3
2013 1.3
2014 1.6
2015 1.4
2016 1.4

INDIA EXPORTS ( US$ Bn.)

Source comtrade.un.org
INDIA’S CATEGORY WISE EXPORT TO
FRANCE

1%
4%3%
12% Apparels
Cotton Textiles
Manmade Textiles
carpets
others
80%

Source comtrade.un.org
India’s Textile and Apparel Exports to
France

Source : indiantextilemagazine.in
India’s Textile and Apparel Exports to
France
•India is the fifth largest supplier of textile and apparel products to France.
•India’s exports of T&A to France stood at US$ 1.4 billion in 2016.
•It has declined at a CAGR of 2% over last five years.
•India’s share has remained constant at 5% from 2012 to 2016.Apparel is the largest category
with a share of 80% in India’s T&A exports to France.
•This is followed by cotton textiles having a share of 12% and man-made textiles having share of
4%.
•India exports only US$ 1.4 bn. which indicates that there is a huge potential to penetrate the
market further.
SHIFTING TRENDS IN APPAREL
PRODUCTION
GLOBAL ECONOMY
Caution Ahead
A potential turn in the economic cycle is prompting
concern among industry executives over prospects for
the coming year.
Indian Ascent
India is increasingly a focal point for the fashion
industry, reflecting a rapidly growing middle-class and
increasingly powerful manufacturing sector.
Trade 2.0
All companies will need to prepare contingency plans
to face a potential shake-up of global value chains.
CONSUMER SHIFTS
End of Ownership
The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair
and rental business models continue to evolve.
Getting Woke
Younger consumers are seriously concerned with social and environmental causes, which many
regard as being the defining issues of our time.
CONT.
Now or Never
•The time lag between discovery and purchase is a pain-point for
customers who continue to expect better experiences.
•Consumers turn to a much wider range of inspirations, from social
media, celebrities and influencers, to spotting an attractive look
on the street.
Radical Transparency
Fashion companies must come to terms with the fact that a more
distrusting consumer expects full transparency across the value
chain.
FASHION SYSTEM
Self-Disrupt
Traditional brands are beginning to disrupt their own business models
image and offering in response to a new breed of small emerging brands
that are accelerating thanks to decreasing brand loyalty and a growing
appetite for newness.
Digital Landgrab
Platform of choice for both customers and fashion companies intensifies,
e-commerce players will continue to innovate by adding profitable value-
added services and focusing on new technologies
CONT.
On Demand
Mass market players will begin to follow suit, aiming to
respond more rapidly to trends and consumer demand.
The result is likely to be a rise in just-in-time production,
reduced levels of overstock and the rising importance of small-
batch production cycles.
CONCLUSION
•India has to leverage on its huge resource potential
•Delivering the quality will help penetrate India into France’s textile and apparel market
•There has been significant shifts in fashion business, global economy , consumers
•Fashions giants needs to focus on changing preferences of the consumers
REFERENCE
https://comtrade.un.org/
https://www.businessoffashion.com/
http://www.indiantextilemagazine.in/
The State of Fashion 2019
THANKYOU