The Writing Jing Cast

Season 1 Episode 8
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 It usually starts with research.
Whether you work for a cosmetic brand as a VA or researchcing the competition.
Let's talk about
makeup
Not that I have learned how to apply
makeup. But as one who has observed the
YouTube beauty community for quite some
time now, I discovered Marlena Stell of
Makeup Geek.
 “There’s thousands of beauty
influencers that just want to - some
of them just want to make a name
for themselves.” - Marlena Stell
Quoted
“Some, unfortunately, are doing it
because they just to be famous.”
- Marlena Stell
Quoted
Stell went as far as calling some
of these influencers as “social
climbers”.
Of course, Stell mentioned that
her company is small.
 In short, Stell said, “We don’t
have $60,000.00 to pay someone
to do one video”.
$60,000.00?!?!?!?!?!
This was confirmed by a makeup
artist named Kevin James
Bennett.
He confirmed it on Instagram.
In this video, she mentioned how
some influencers don't disclose
sponsorships.
Example?
Think of some celebrity with diet
tea, claiming about the taste and
benefits.
Yes.
Then, Alex mentioned about the
negative reviews.
How negative?
They are usually disguised as
comparative product reviews.
You see this coming, right?
Companies post on influencer
platforms. Something like
Upwork but more exclusive.
 One post, according to Alex, said:
• “We’re looking for influencers to talk about our foundation brush.
Our budget is $30,000”
• “We want people to talk about our foundation brush. And we want
people to compare it to this foundation brush [which was from
another company]”
• “Weare willing to pay more if you are willing to say that our product is
better than the other one. Or that you recommend our product over
the other one.”
 “We [meaning the company] are
willing to pay more if you are willing
to say that our product is better than
the other one.”
“Don't buy from them. Buy from us instead.”
Back to our topic about negative
marketing.
Did Manny MUA's status as affiliate marketer for Lilly Lashes affected his view
about Lashify?
Lilly Gallichi Mir, CEO of Lilly Lashes,
responded to the YouTube channel,
Here For The Tea (HFTT), about
Manny MUA being an affiliate of Lilly
Lashes
#NotSponsored
 Frankly, that was classy of Lilly
Galichi Mir to handle the bad PR.
Almost everyone found it easy to move on.
So what opportunities await you?
Simple.
Market Research.
Plus Excel
 Sometimes you get hired by an
influencer to do market research.
Sometimes it is the company that will
hire you research which influencers
cater to their target market.
You can offer competitor-based
market research.