Escolar Documentos
Profissional Documentos
Cultura Documentos
Methods
Sarah Wali Qazi
Week 1
Research – An overview
5/12/201
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Task–1 (5 minutes)
what is research?
5/12/201
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Defining Business Research
Definition by Cooper
A process of determining, acquiring, analyzing, synthesizing, and
disseminating relevant business data, information, and
insights to decision makers in ways that mobilize the organization
to take appropriate business actions that, in turn, maximize
business performance
5/12/201
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More definitions
5/12/201
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Typical Users of Business Research Methods
5/12/201
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Basic and Applied Research
Basic Research/Pure Research aims to expand
the frontiers of knowledge by verifying or
disproving the acceptability of a given theory
or attempting to discover more about a certain
concept (non-specificity)
Example: How does motivation affect
employee performance?
Applied Research focuses on a real-life problem
or situation with a view to helping reach a
decision how to deal with it (Specificity)
Example: Should Corporation X adopt a
paperless office environment?
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Purpose of Basic Research Purpose of Applied
Research
Expand knowledge of
processes of business Improve understanding
and management of particular business or
management problem
Knowledge is not limited Results in solution to
Findings of significance problem
and value to society in New knowledge limited
general to problem
Findings of practical
relevance and value to
managers in
organizations
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Task-3 (5 minutes)
5/12/201
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A comparison of the attitudes
of different student ethnic
groups toward the general
education requirements at the
City University of New York.
Applied
5/12/201
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The relationship between
adolescent self-esteem and
alcoholism in parents.
Basic
5/12/201
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Employerperceptions of
changes in essential secretarial
skills of his employees between
1945 and 1995.
Applied
5/12/201
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The effectiveness of counselors
who are recovering alcoholics
as compared with other
counselors at the Rosewood
Recovery Center.
Applied
5/12/201
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Characteristics of Good Research
Proposal
Development/ Analysis and
Introduction/
Company Literature Research Data Provision of
Industry
Related Review Methodology Collection Alternative
Overview
Problems Solution