CURRENT HOUSING

TRENDS
INTRODUCTION
T h e P h i l i p p i h o u s i n i n d u s t r b e l i e v e t h a e v e r F i l i p i n f a m i l yha
n e t rhi eg h t t l i v ge w i t d iyg n i t y i st h e c o m ft o r t o yf o n e ’ os o w n h osm
r e g ao r d l e s o hf e c o n o mni c s t a t u e a i m s t e l i m i n a t e t h o u s i n g b a c k l o
sby t h e s .I t 2 0 3 0 . o he g
T h ey e P ah ri l i p p i n e h o usi n g e n o r m o u s p o t e n t f o r g r o w t h ,a
sd ee cmt ao nr d f o r l i v hi na gss p a c e s c o n t i n u ieta ol i n c r e a s T h r o u gs h s e v e r a l i n d u s t r
l e d i n i t i a t i v e s , e t. h e sector h o p e s t o r oy b- u s t g r o w t h a n
d e v se ul os tp ami e
n n t –i t sa t a f f o r d p r i c e s f o r t h F i l d i p i n oh o u s e h o l
able e d.
To w a r d s t h i s v i s i o n , t h e i n d u s t r y o b j e c t i v e s a r
' s. I n c r e a s e
1 h o u s i n g p c a pea: c i t y t o s u s t a i 1 2 % a n n volum
roduction growth n ual e
2. Implement a comprehen su b si d yf o targete
ss ievgem e n government housi r d
t s. I m p r o v et h e r e g u l a t o r e n v i r o n m e n t n g f o r h o u s i n
3
y 4. G e n e r a t ea g
ndmobilize f und s f o r e n d - u s e r f i n a n c
ing
 F i l i p i n h o m e a r e b e c o m i n gm o r r e f i n e w i t g l o b a l i z a t i o n .Y e
despio t e t h e m os d e r ee d g e , t h e r e ’ sa u n dd e r l y i he l e mte n o f beingtr
n
F i l i p i n o . L i k e m A sni a n - d e s i h o u s ensg, t h e m e rt g e n c uly
s on py h i s t i c a t e d F i l igpni a r c h i t e c teu f o l l o w e e t h e t r e o f sa ldeaepk tai n d
a g to t
n loi m a t
c A t t h e s t a c ernet u r S i n g a d p o r e , f enxdasm p l b uoi fl h e b u n g a l o w s
e. conn w r i t h t h e c l i ym, a t e ,a n do rs h u t o u t t h e r ea ,i a n d s ut n . to
ect t h e m i d -n2 0 t c e n t u r y , a c o n d i t i o n i t o o k o v e P e o p l e
I n e n c hl o s e h o u isre s , a n d i h a ndg an effecto r . p e o p l r e l y i n go n a i
cdoensdi gi tni o ndi n g . r e ct e n t y e a r s w i t hn t h e g l o b a c r i s i e F i l i p i n r oa r c h i t e c
Ie
and
n d b u i l d e r h a v, b e e n t u r n i nl b a c k t s u s t a isn, a b i l it s p l a n t i n g g r e e n e
s r o u n t h e h oeu s e u s i n gs u r f a c e
a o e x t e nt dy i: n g t h r o o f r y m a k i n g s h a d
d s p a c ; t o l i v ei mg a k i n s o; n e r o o e w i d e w i t w i n; d o w seo dn b o t h s i d e s
e s N a t nv ;e n t i l a t i og n a p p m l i e d a g r e ha t e t h e e v. e n i n o n e c l o s e s t h
u
w ri an ld o w i s a n d h i t s a i r c o g , f o r s l e e p i n g i n . e
s t he n
T R E N D S

The s m a l l e r t h e b e t t e r The n e e d s of t h e F i l i p i n o h o m e b u y e r is c h a n g i n g . Before , Filipinos are

k n o w n for c h o o s i n g h u g e h o u s e a n d l o t over less spacious c o n d o m i n i u m s . B u t be ca u se of
t h e a b u n d a n c e of c o n d o m i n i u m s i n M e t r o M a n i l a p l u s t h e l u xu r y a n d w e l l m a d e a m e n i t i e s
t h a t de vel opers are offering , Filipinos are n o w i n v e s t i n g o n s m a l l e r yet m o r e e ff i c i e n t
p ro pe rt ie s .
M o r e of c o - l i v i n g C o - l i v i n g w i l l b e c o m e m o r e p o p u l a r i n 2018 . C o m m u n i t y d r i v e n p r o p e r t i e s w i t h
c o m m u n a l a m e n i t i e s w i l l b e o n d e m a n d as i t is c o n s i d e r e d m o r e a ff o r d a b l e a n d e ff i c i e n t t o
m a n y p r o p e r t y seekers . C o - w o r k i n g spaces w i l l also c o n t i n u e t o shine t his c o m i n g year .
S m a r t h o m e b e c o m e s s m a r t e r S m a r t h o m e s have arrived a n d i t w i l l b e t a k i n g t h e s p o t l i g h t i n
real estate . H o m e buyers are n o w s e a r c h i n g for h o m e s t h a t are m o r e se c u r e d a n d sustai nable –
a n d s m a r t h o m e s g u a r a n t e e those . Developers are n o w t h i n k i n g of ways i n w h i c h t h e y c a n
i n t e g r a t e p o p u l a r g a d g e t s a n d t e c h n o l o g y i n t o t h e everyday lives of p e o p l e .
Fract ional i n v e st i n g P e o p l e are n o w i n t r i g u e d b y t h e i d e a of passive i n v e s t m e n t o p p o r t u n i t i e s
t h a t c a n h e l p t h e m g a i n extra m o n e y . T h r o u g h f r a c t i o n a l o w n e r s h i p , c o n d o m i n i u m i n v e s t m e n t ,
a n d c r o w d f u n d i n g , investors n o w have a w i d e variety of i n v e s t m e n t t o cho o se f r o m i n t h e
local real estate .
T R E N D S

A ff o r d a b i l i t y
Practical i n ve st me nt
To u r i s m - d r i v e n
d e m a n d Innovative
HO USI N G TREN D S
I N T H E P H I L I PP I N
ES
 TOWNHOUSE
C o m m o n l yk n o w n i t h e W e s t a st e r r h o u s e
n or row ho aced t het ownhouse o f tse
i n a uc sceusr,a t e l y s a rr e e f e r r e d h o u s e ns o r d o o
a p a r t m e n t s t o h e r e aP s hr oi lwi p p i n
r e Townhous
a r e c o mm o n i n i n ut rhbea n s . a b e c a u s e s i t r e q u i
r e a s r e l a t i v e l y s m a l l e r l (ep e u n i t )r ec so m p a r e
o tt ao r teraasd i t i o n a l ho r l o t d ma ki n gi t t h
m
u so es st v i a b l e aonp d t i o p r osp, e r t y - s e e k e
b u d g e t n f o r t h a t a er n e o eu rgs f o r l a r g e pwri ot h
pe
s b u t w o u l dn p o rt e f e r t hn o t l i r t i e s i n a c o n d o
o ve u n i m i n i u m
A l o n g w i t h b e i n g m o rt . e c o n o m i c a l , t o w n h o u
ea r e a l s p o p u l a r e n t as le s p r o p e r t i e s , w i t
o starti r famili h ma ny o f t e no p t i n gt o b
t onwg n h o u s ee ss b e f umy o vr il n eg a isnet o l a r g e r p r o p e r t i
ol raet e r o n . T h e lei sv a b i l i t y o f townhou
ses have been furthered by
t heir commonly prominently
featured in subdivisions with central
locations and featuring a myri a
 MINIMALIST
The t erm “minimalism” was coined f
or h o m e d e si g nd u r i n g t h e l a t e 196 0 s ,
and was mainly
used t o describe architecture t h
a t use s n a t u r a la n d p a r e d d o w n d e si g
Minimalist n h oe m l eems e n t s h a v e gai
t hh ieg yhel iagr hs ti ne dt bh ye sPinhmei pldil pe ps ii nl he ospu, oept ut el alsi rki et yl a on v e r
yd idt uf eutsoe s p e l i rnf ee sc .t l w i t h o u r t r a d i t i o n ah lo w
a r c yh i t e c t u r e w i c o l o r p a l e t t eo f e a r t h
t h t o n e s l i k e ri it cs b r o w yns, ecru, and br
h a ss y c o l o r s .
I na d d i t i o n t his,minimalism is a l s ol i
t o ni na t u r e ,a s t h t ee rsat ly l e a l s o a i m s t o m a k e t h
meo s t o f l i m i t e d s p a c e , a d d r e s s i t y p i c a l
r e sn igd e n t i a l p r o b l e m s l i k ha vi n g t
ema k d u e w c li ut t tsemr a l al en rd- t h a n - a v e r aog es p a
e h t h a t c oc set sl y a n d d e n s e l yp o p u l a t e
lik i n a r e da s l i k e M e t r o M a n i l
e a.
 “Bungalow”
BUNGALOW c o me s f r o m a Be n
gr ao lui g h l y t r a tn es rl ma t e tsht a “t h o u s i n t h e B e n g
sot y l e . ” T h i s i s c h a r a c t ee r i z b ay l t h e a b s e n c
e od f a s e c o n d f l o o r , o r i b e i ne g b u i l t i n t o a
sloping r o o tt h a t t h h o m e l o o k s l i k e i h a s
f io n n e - a n d - a - eh f l o o r ts .Q u i t e c o m m o n i
gaal tf e d c o m m u n i tni e s i n t h e P h i l i p p i n e
s , ma n y o l d ho us e s i n M a k a t i ’ s fa
me d exclusive
rev if lel rargeedts o a s swperraewb lui n i l tb u n ga as l o swusc h b, e ac na
g d o f t h ae ri es u i zosefe.t e n
rp o p u l a a m o n g r e t i r e e s a
pB eu rnsgoanl so w s a w r eirt h n dd i s a b i l i t i e s
d e s i g n a as a l tl hl e i v i n g a r e ahso mb ee ’i sn g a l l l o
nd a rea it easyt i n mo ve ar w o
mpaakyea k ,o r so i m p l e ,l i f oe us n t ydl ei en m. bodi ne T
b u n g a l o w eadn d o f t e a s s o c i a t e d w i h e b
s , t r a d i t i o bna h a k u b ot ,h i s o n e t h i n dye e
nal s p ey a k s t a t m o s t Fili d t he
o pinos.
 MEDITERRANEAN
He a v i l y i n f l u e n c e d t h e r e g i o n f r o m w
by the hom hic h was na med
M eed idt e sr ri ga n e a n - s t h o ma ef tdeer s, i g n s h a
y l e g a i n e d p o p u l a r i tvhe e y e a r s i n upmar
rteysoov ret rs and beac ket properties. It h
hb -esei nd ge e t t i n g q u i t e p o p ua lsaa rl w
s oi t h h o m e b u i l d e
ar sn d a r c h i t e c t s b t h e r e f r e s h i n gv i b
e ct h a iu sheo u s e d e so ifg n e x u d e see s p e c i a l l y i
s b u i l t i n t h e m i d d l e o ff b u s y c i t iyt . i s
M e dai t e r r a n e a n - s t y l e h o a r e c o m m o n
uc sheasr a c t e r i z e d b y w r o u gl hy b a l c o n i e
tt e- ri r o
ancotta e x t e r i o r s s, ,h d o o r s
e taevgyo l s t own oe o d e nr o o f c o l o r f u l t i l,e s a
a a c c e n t s , a n d W h i l e t h e c o m m o n si n s o m eo f
s . t h em o s ts tuypl e s c iasl en e i g h b o r h o o i n t h e
P h i l i p p i n idt sa l l o w s f o e a c h p r o p e r t yt o b
e s ,u n i q u e i n ri t s o w n r i a si t ei s h a r d l
ght cookie- c ut t e hous y desig a
r t yp e e n.
 COUNTRY STYLE
C o u n t r y- s ty l e homes e vo k e a n u n
derstated
cOh ladr m r eAmmi e n ri si cc ae ,n tw hoi cf h i n t u r n i n fcl ou tet nacgee
w e r e b y- 1s t8yt lhecheonutsuer sy c o E luoirn
n i ds t s . I t
os ipnecaen b e e n d e e i n g r a ihnaesd in Ameri
p l y a r c h i t e c t u r e , cn ao nw a c l a s s i c t e m p l a t
a nf o d ri sh o m e s i n t h U n i tee d S t a t e
I n t h ee P h i l i p p i n e s , s .c o u n t r y t h e m e s i
n cafés, coffee sho p s , a n d o t he r c
ommercial spaces
recently become popular. Homebuil
ders ha ve n o t been far behind, f
a v oer li en m g etnht es d ienst i og n tahned oi vn ec roar lpl o roaf t i tnhges h
s t y l ae bpbr yo p e r tcyh. i cS o mo er hvoi m n teat gh ee o t h e
hoawn nd e, h r sa ,voent a k e n t o t h e c o u n t r y r- s t y l e a
s allow i ts i t t o f u r t h e r t h i n c l i n a t i
eir antiques a n d f uo rnn i s h i n g f o r
rustic s.
 MID-CENTURY
MOD ERN
Although contrast t o t h e c o st yl e ,t h
a m i d - c e n t umnot dr ye r d e s i g n i a n o t h ee r c o n c e p
u
F ri yl i p i n o s a nd o p f r os A m e r i ct a a r c h i t e c t u r
T thei sd d e s i g n f l o u rmi s h end f r o 1 9 4e 0 . s, whi
m t eh re aa wn h e n t w o n e m a t e r i a c u h t i l i zw
eadisn t h i
t y p ewo f h o u s e d e s i g n w les r e i n t r o ds u c e d : st e
el and
M a r k e d b y s i m ppl li ys w t i oc o d .a n d s y m m e t r i c a l
p a t t e r n s ( t h o u g h i t s h o u l dn o t t o b ec o n f u s
e dw i t h
m minimalism), mid-century mod
t h e f l a w l e es rs n d e si ing n a t u r i sT h e desi
ai kr p
c lo ke eot dh
r aebt yM
i ooeno
pd ei ftnesr pr aa nc ee as n
, - s t eh u . g
h oe mg lgans, sh a s ws e
yi lned onwo st a , ba lned i n c r e a s
p o p ue lsa, r i t y e na
in p
e i n s u b d i v i s i o nusp s c a ol sgha t e d c o m m u n i t i e
e as p nd e c i a l l y i n ne e d e v esl ,o p e d c o m m u n i t i
wly o u t s i d Meest r o M a n i l
e a.