Sitajakhala Dugdha Utpadak

Samabai Samiti Limited

The Story

Presented by:
Manjib Sharma
 Formation
• Formed by 17 cattle farmers in 1958 and
registered in 1959.
• Initial procurement was 150 litres per day
• Aim was to free the farmers from the clutches of
middlemen
• First Chairman was Late Chabilal Sharma
• Since 1961, the society was under the
stewardship of Late Nandalal Upadhyay
 Activities
• One of the most successful cooperatives
• Current Status:
– 1100 members
– More than 5000 cattle heads and increasing
– Daily 18000 litres of milk and increasing
– 13 collection centres in Morigaon and Kamrup
(Metro) Districts
– Decentralized structure with representation from
every village where it operates
 Operational Area
The operational Area comprises Mayong Block of
Morigaon District and Dimoria block of Kamrup (Matro)
District
 Sitajakhala Activities
• Vision
– Holistic and sustainable development of economic
condition of the area;
– Convergence of various organizations, agencies and
departments.
• Mission
– Increasing the number of farmers
– Increasing productivity of farm activities
– Creation of community-based organizations
– Promotion of maize/ other fodder crops
– Branding of all farm produces
– Establishment of backward and forward linkages
 Sitajakhala Activities
• Setting up of milk processing plant (2000 LPH
capacity) at Amlighat
• Branding of Sitajakhala products
– Better price realization leads to higher
procurement price for farmers
• Logistics and cold chain management
• Retailing
 Average price paid to farmers
Milk Procurement Price

45 42.33

40
34.96
35

30
Price per liter (Rs.)

25 20.76

20
14.06
12.62
15

10

0
1999-2000 2004-2005 2009-2010 2014-2015 2018-2019
Year
 Principles
• Maximization of farmers’ benefit
• Price paid to farmers is more than average Cost of
production.
• Production incentives are also provided and large
chunk of profit is distributed as price incentive
• Farmer welfare measures:
– Veterinary care
– Short term financial needs
– Artificial insemination
– Feed supply
Milk collection Centres
Female participation
Conventional Cowshed
Conventional Cowshed
Thank You!