CONTINUED….

EMPLOYEES

This graph shows the total

number of Apple employees as
of the end of each financial year
for the company from 2005
through to 2018. As of 2018, the
total number of Apple employees
had reached more than 132
thousand (only counting full-time
equivalent).

132,000
TYPE OF PRODUCTS OR
SERVICE.
Apple Inc., incorporated on January 3, 1977, designs, manufactures and markets mobile communication and
media devices, personal computers and portable digital music players. The Company sells a range of related
software, services, accessories, networking solutions and third-party digital content and applications. The
Company's segments include the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. The
Americas segment includes both North and South America. The Europe segment includes European countries,
India, the Middle East and Africa. The Greater China segment includes China, Hong Kong and Taiwan. The
Rest of Asia Pacific segment includes Australia and the Asian countries not included in the Company's other
operating segments. The Company's products and services include iPhone, iPad, Mac, iPod, Apple Watch,
Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and
watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings.
The Company sells and delivers digital content and applications through the iTunes Store, App Store, Mac App
Store, television APP Store, iBooks Store and Apple Music (collectively Internet Services). The Company sells
its products through its retail stores, online stores and direct sales force through third-party cellular network
carriers, wholesalers, retailers and value-added resellers. The Company sells a range of third-party Apple
compatible products, including application software and accessories through its retail and online stores. The
Company sells to consumers, small and mid-sized businesses and education, enterprise and government
customers. iPhone is the Company's line of smartphones based on its iOS operating system. iPhone includes
Siri, a voice activated intelligent assistant, and Apple Pay and touch ID on qualifying devices. The Company
offers iPhone 7 and 7 Plus, featuring new camera systems, stereo speakers and water and dust resistance.
The Company also sells iPhone SE, which has a four-inch Retina display. iPhone works with the iTunes Store,
App Store, iBooks Store and Apple Music for purchasing, organizing and playing digital content and
applications. iPad is the Company's line of multi-purpose tablets based on its iOS operating system. iPad
includes iPad Pro, iPad Air and iPad mini. Mac is the Company's line of desktop and portable personal
computers based on its mac OS operating system. The Company's desktop computers include iMac, 21.5
 AIMS AND OBJECTIVE OF
THE WEBSITE.
Online operation is designed to help the business achieve its aims and
objectives. These includes:

Profit maximisation by increasing sales and revenue.

Market growth by offering goods and services on global scale.

Increasing market share by selling more than their competitor.

It is important that a business is clear about what it wants to achieve and

can also identify its target customers, because these factors will influence
both its online activities and the features on the website.
HOW THE WEBSITE ATTEMPTS TO
INTERACT WITH THE USER
Page -

Support -
HAVE A QUESTION ? ASK THE COMMUNITY
HOW THE WEBSITE GAINS THE ATTENTION
OF THE USER.

https://www.apple.com/uk/?afid=p238%7CsaOVFdZd6-
dc_mtid_187079nc38483_pcrid_327393296139_&cid=aos-uk-kwgo-
brand--slid--bran-apple-e-product-

On apple official website they posted their new phone

informations and the future data of the phone which help them
to attract customers and make them visit on their website.
HOW THE BUSINESS HAS AMENDED

In 2006, Google had just launched Docs & Sheets to compete against
Office, MySpace was still a thing, Facebook opened up its platform for the
first time to people who weren't students, Twitter Launched as "the SMS
[short message service] of the internet," and the iPod was the primary tech
innovation offered by Apple beyond its computers. It sold 39.4 million units
that year, with the portable music player representing 40% of total revenues.
A lot has changed over the past decade, and Apple is a markedly different
company today than it was back then.