STRATEGIC

MANAGEMENT

PROJECT
 CONTENTS

 Company introduction
 Mission & Vision
 EFE & IFE Matrix
 CPM Matrix
 Space Matrix
 SWOT Matrix
 BCG Matrix
 IE Matrix
 References

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 Engro Foods

Engro Foods Limited was legitimately launched as a fully owned subsidiary of

Engro in 2004. To enter into food business they use dairy products and the
company started inaugurating processing units in Sukkur and Sahiwal along with
ice cream manufacture facility. Top quality brands like Olpers, Olwell, Tarang,
Omore and Owsum have been successfully propelled under the tiller of
Company’s dairy products.

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Investing in more sustainable supply
chains, to contribute to the nutrient
security of millions of consumers.
Providing the consumers safe dairy
nutrition, helping farmers and their
families to maintain vibrant rural
communities and achieving climate
neutral growth.

Mission
 “
Vision

Our purpose, our plan is to revolutionize the

dairy landscape in Pakistan. We will lead a
white revolution to provide safe, healthy &
affordable dairy nutrition to Pakistan. We will
actively respond to the dynamic needs of our
consumers with market oriented innovations
and constantly improving products through
our brands.

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 EFE MATRIX
Key Strategic Factors Weights Ratings Weighted Scores

Opportunities
Raw Material Availability 0.1 4 0.4
Market Capitalization 0.08 3 0.24
Diversification 0.07 2 0.14
Exports 0.07 3 0.21
Haleeb Bottle 0.04 1 0.04
Credit Policy 0.06 2 0.12
Joint Ventures 0.06 3 0.18
Threats

New Entrants 0.08 3 0.24

Sales Tax 0.05 2 0.1
Changing Season 0.06 3 0.18
Suppliers 0.07 3 0.21
Economic Conditions 0.05 2 0.1
Price Sensitive People 0.06 2 0.12
Gawala Milk 0.1 4 0.4
Small Target Market 0.05 2 0.1
Total 1 2.78

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 Key Strategic Factors Weights Ratings Weighted Scores
Strengths
Brand Image 0.08 4 0.32

Growing Sales 0.03 3 0.24

Market Share 0.05 3 0.15

Distribution Channel 0.08 4 0.32
Product Quality 0.07 3 0.21

Capacity 0.08 4 0.32

IFE Innovation 0.04 3 0.12

MATRIX Customer Oriented 0.02 3 0.06

Qualified Work force 0.01 3 0.03
R&D 0.05 4 0.2
Business without Interest 0.02 3 0.06

Exporting 0.06 4 0.09

Weaknesses
Local Company 0.05 1 0.05
Centralized Decisions 0.09 2 0.18
No Sales on Credit 0.06 2 0.12

High Price 0.05 2 0.1

Uncertain Economic & Political Conditions 0.03 1 0.03

Market Demand 0.05 2 0.1

Striker Terms And Conditions 0.03 1 0.03
Promotion 0.05 2 0.1
Total 1 7 2.83

Critical Success Factors Weight
Research & Development
Advertisement
Financial Position
Market Share
Product Quality
Price Competitiveness
Management
Global Expansion
Customer service
Sales And Distribution
Network
Production Capacity
Alliances
Total
CPM MATRIX
OLPERS MILK PAK HALEEB
Rating Score Rating Score Rating Score
0.08 3 0.24 3 0.24 4 0.32
0.09 3 0.24 4 0.36 3 0.27
0.09 3 0.27 3 0.27 3 0.27
0.07 2 0.14 4 0.28 3 0.21
0.08 3 0.24 3 0.24 3 0.24
0.11 3 0.33 3 0.24 2 0.22
0.10 3 0.30 4 0.40 3 0.30
0.08 3 0.24 4 0.32 3 0.24
0.06 3 0.18 3 0.18 2 0.12
0.09 3 0.27 4 0.36 3 0.27
0.07 2 0.14 3 0.21 4 0.28
0.08 3 0.24 4 0.32 3 0.24
1.0 2.76 3.51 2.98
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 Internal Strength Position External Strength Position
Competitive Advantage (CA) Industry Strength (IS)

(Worst -6, Best -1) (Worst +1, Best +6)

-1 Product quality +5 Barriers to entry

X-AXIS
-1 Product lifecycle +4 Growth potential

-3 Market share +4 Access to financing

SPACE -2 Brand and image +6 Consolidation

MATRIX Average Score= -1.75 Average Score= 4.75

Total X-Axis Score = 3.00

Financial Strength (FS) Environmental Strength (ES)

(Worst +1, Best +6) (Worst -6, Best -1)

+5 ROA -2 Inflation
Y-AXIS

+5 Leverage -1 Technology

+4 Leverage -2 Demand elasticity

+6 Cash flow -4 Taxation

Average Score= 5 Average Score= -2.5

Total Y-Axis Score = 2.75

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SPACE MATRIX

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 SWOT MATRIX
STRENGTHS-S WEAKNESSES-W

S1-Strong brand image W1-Packaging from Tetra pack

S2-Growing sales and market share W2-High prices
S3-Product quality W3- Less promotions
S4-Capacity of production
S5-Innovation
S6-Customer Oriented
S7-R & D

OPPORTUNITIES-O (SO) (WO)

O1-Raw material S4O1-Increase production at reduced marginal W1O1-Cut higher costs of packaging
availability cost service by starting own packaging
O2-Diversification S5S7O2-Produce new products with innovation plant
O3-Joint ventures and quality both W3O3-Collaborate with excellent
advertisement business

THREAT-T (ST) (WT)

T1-New entrants S1S5T1-Use brand image and innovations to W2T2-Lower prices when competition
T2-Competition retain customers increases
T3-Price differentials S2T2-Provide high values than competitors
S3S6T3-Produce products according to
customer needs with maintained quality.

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 BCG DIVISION WISE

Division Revenue Percent Profits Percent Percent Percent

s Revenue Profits Market Market
s value growth

Olpers $4500 49.90 $2000 41.62 60 +8

% %

Olwell $2550 24,87 $1500 31.21 25 -6

TVC % %

Taran $3200 31.21 $1305 27.18 35 +4

g % %

Total $10250 100% 4805 100%

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41.62% 33 27.18%

22
31.21%

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 IE MATRIX

Divisions Sales Sales% Profit Profit % IFE EFE

Score Score
1 $6000 40% $2000 41.26% 2.9 3.7

2 $4000 26.27% $1500 31.21% 1.8 1.5

3 $5000 33.33% $1305 27.18% 3.3 1.8

Total $15000 100% $4805 100%

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 IE MATRIX
4.0 3.0 2.0 1.0
4.0 1 41.62%

I II III

3.0

IV V VI

2.0
3
2 31.21%
VII 27.18%
VIII IX
1.0

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Thankyou For Your
Time!

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