CORE COMPETENCE

OF BUSINESS
Presented by : Ashutosh Dubey
PGDM (IInd) year
 What is core
competencies..?
 Core competencies are the skills,
characteristics, and assets that set your
company apart from competitors. They are the
fuel for innovation and the roots of competitive
advantage.
 Why competencies..?
 Even good marketing wont make a “me too”
firm competitive in the long run.
 Competencies are enhanced with time.
 Make or buy decisions are simplified.
 Competencies can be supplemented with
strategic alliances and licensing agreements.
Identify the core competencies

 Cmpetetior differentiation
 Customer value
 Application of competencies to other market
 Steps required in identify the
core competencies
  compile a list of capabilities.
 What do you excel at?
 Think of your most skilled employees.
 What products have been your past winners? 
 HOW TO BUILD CORE
COMPETENCIES
 VALUABLE TO CUTOMER
 RARE
 COSTLY TO IMITATE
 NON SUBSTITUTABLE
Benefits of competencies
  long term competitive advantage.
 help in bridging the gap between performance
and opportunity
  development of core products
 ANY QUERY….
Thank you