Presented By::Ms.

Bernadette Cruz Caballes

Event
is something that happens at a given
place and time for a reason with someone or
something involved.

Management
is the act of applying necessary skills in
all business and all human resourceful
activities to accomplish desired goals and
objectives.
 EVENT MANAGEMENT

"the process of creatively applying

necessary professional skills in
organizing a focused event for a
target audience to achieved a
desired objective."
 COMMON CHARACTERISTICS:
1. Are unique occurrences that do not happen
very often.
2. Have a limited duration (happening within
hours or days at the most).
3. Happen with a live audience in attendance
4. Require one or more groups to plan and
organize.
5. Are staged for a purpose.
EVENT MANAGER
is the one tasked with making such
events happen through a process that
includes information gathering, concept
development,
planning, coordinating and evaluation.

QUALIFICATIONS:
Knowledge
Skills
Abilities
 “EVENTS
BRING PEOPLE
TOGETHER
TO ………..
TYPES OF EVENTS
(c’s of events)
1. CELEBRATE
life cycle events
religious ritual
commemorative ceremonies
socio-civic activities
2. COMMUNE
strengthen bonds of friendship and
restore relationships, and bring people
and
culture together.
con’t. TYPES OF EVENTS
(c’s of events)
3. CONVENE
to share and pass on knowedge
among peers and colleagues.

4. COMMERCE
to market and promote product
offerings.
 5 Ws and an H

WHY WHAT WHO

(purpose) (objective (audience
s) )

WHEN WHERE HOW

(season) (venue) (process
)
COMPANY PROFILE
Company Name and Logo

MISSION
is a short statement of an
organization's purpose, identifying the
scope of its operations: what kind of
product or service it provides, its primary
customers or market, and its
geographical region of operation.
VISION
the capacity to envisage future
market trends and plan accordingly.
Goal, a desired result. Vision statement.
OBJECTIVES
it is define what is it that the event is to
achieve.
S PECIFIC
M EASURABLE
A TTAINABLE
R EALISTIC
T IME-BOUND
E XCITING
R ESPONSIBLE
THE EVENT BUDGET
BUDGETS are plans in numeric form
that put the event plans into action.
Budgets are made up of three basic
parts:

REVENUES, EXPENSES, PROFITS

Basic Formula:
Revenue – Expenses = Profits
UNDERSTANDING EVENT
EXPENSES
FIXED COSTS – are expenses incurred in the
staging and management of an event
that are not likely to change as the
number of attendees change.

VARIABLE COSTS – expenses that vary

depending on how many people attend
the event.
EXERCISES
SOURCES OF REVENUES
Ticket Sales or Admission Fees
Registration Fees
Donations and Grants
Gift in Kind
Sponsorship and Advertising fees
Exhibit or Exposition Booth Rental Fees
Concession Sales
Merchandise Sales
I. COMPANY PROFILE

 Company Name and Logo

 Mission/Vision and Objective
 Location (site map)
 Company Services
 Organizational Chart (w/ job
description)
II. PRODUCT SAMPLING

 Proposal letter
 Event Brief
 Theme
 Venue (option A & B)
 Proposed Bid
 Program Flow
 Tourist Attraction (5 places)

III. LEGAL DOCUMENTATION

GROUPINGS