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Submitted By:
Kritika Rani
Khushi Kumari
Nisha Kumari
Parinay Raj
Saurabh
Tulika Raj
INTRODUCTION
Pantaloons is India's fastest growing premium lifestyle apparel
company
The company offers an incredible and complete one-stop shopping
experience
Pantaloons store is spread across a sprawling retail space of about
28,000 sq. ft.
Pantaloons offers much more than just apparel
The collection includes ready-to-wear western and ethnic apparel for
men, women and kids, complemented by an exhaustive range of
accessories
MISSION STATEMENT
I. Corporate mission
• They share the vision and belief that by improving our performance through
innovative spirit and dedication
• Trendsetters in fashion & offer a fair deal to all our customers
• Their positive attitude from our devotion, sincerity
II. Retailing Principles
• To define the core customer and merchandise for the store
• To give value for money to the customer
• To give convenience and service to our customers
• To build successful partnerships with franchisees
VISION STATEMENT
Future Group shall deliver Everything, Everywhere, Every time for
Every Indian Consumer
Pantaloons Launches “Woman’s Wednesday”
• The brand has announced the launch of their new property ‘Woman’s
Wednesday’ at Phoenix Mills, Lower Parle
• This indigenous concept was created in order to celebrate young fashionist
• Woman’s Wednesday celebrations celebrate every first Wednesday of the
month
• launch by Ex-Miss India and Bollywood actress, Gul Panag
BRANDS IN PANTALOONS
STRATEGY
Company intends to pursue the following strategies in order to
consolidate Pantaloons position
Pantaloons growth strategy is based on:-
• Increasing Pantaloons penetration in the country by leveraging Pantaloons
Supply chain
• Procurement from low-cost production centers outside India
• Increasing customer satisfaction and Pantaloons base of loyal customers
• Upgrade information technology systems and processes.
• Train employees and seek entrepreneurship from employees
CONSUMER BUYING BEHAVIOUR
• A consumer takes decisions based on many criteria
• Marketing & Advertising look to change or affect the consumer
buying behavior
Perception
Perception is the process by which people select, organize, and interpret
information from the outside world
People receive information in the form of sensations by sensory receptors
The perception process is very important for marketers
Marketing influences on consumer behavior:
Product Influence
• Pantaloons success and continuous growth in the Indian organized Retail
market
• unique understanding of the Indian organized retail market
• Followed a Wal-Mart-like pattern of growth
The Right Joint Ventures at the Right Time
• Pantaloons has formed key joint ventures with a number of popular names
like Staples and Starbucks
• It actively shut doors for the competition by snapping up major brands
Versatile Retailing
• Pantaloons policy of comprehensive experimentation has given it an
important advantage – a versatile retail presence
• Consumers see Pantaloons as an exclusive:-
- Brand retailer,
- Discount retailer,
- Specialty retailer
- Food retailer
• One of the reasons for this versatility is that the brand name has not been
forced on
• consumers often feel threatened in a monopolistic environment
PERSONALITY
The Big Five Model
EXTRAVESION
Pantaloons with its new campaign, ‘Holiday in Style’ for summer April
2019
This thematic campaign captures the true spirit of its consumers who
wish to make every moment of their life stylish
This campaign leverages the insight that many consumers explore
new fashion trends
This holiday season, Pantaloons launched a new campaign ‘Holiday in
Style’ to enable its consumers to travel in style
TV leads the campaign and it is supported with outdoor, radio, digital,
personalized communication through email and SMS
CONSCIENTIOUSNESS
• Pantaloons trendsetters in evolving delivery formats, creating retail
reality
• Pantaloons infuse Indian brands with confidence and renewed
ambition
• Pantaloons efficient, cost- conscious and committed to quality in
whatever they do
• Pantaloons ensure that their positive attitude, sincerity, humility
AGREEABLENESS