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these are the plan developed for the business that have been in
operation for one or more years.
The plans based on refining operations, correcting defects,
planning for ongoing sales and growth.
Some of the salient issues a small business entrepreneur
should consider when writing a business plan include:
1. Executive summary
2. Business Description
3. Marketing Plan
4. Competitive analysis
5. Organization and Management Plan
6. Financial Plan
7. Appendices
The executive summary
The executive summary is the introduction to a company’s
business plan and may be seen as the most important
section in a business plan.
The statement should be short, may be of one or two
pages.
It should explain the fundamentals of the proposed
business.
Although it comes first in a business plan document.
It is advisable to write it last, because it summarizes the
entire business plan
Executive summaries of business plans are expected to cover
the following major issues:
The company’s origin/background/history.
The products, ideas, or services offered (or to be offered) by
the company
The company’s goals and objectives.
The market potential for the products or services of the
company
A three to five year summary of key financial forecasts,
especially sales and profit/loss.
The management team for the business concern and its
track record
Other relevant issues, policies and strategies.
The company description
The company description section of the business plan should
convey a sense of the history and origins of the company, as
well as its goals.
Relevant pieces of information that can be included in this
section are:
Vision Statement
Company mission/goal
Company Ownership
Start-up Summary
Company Locations
Services and facilities
Marketing Analysis