Case Study

GO-LOGISTICS Operation Executive Candidate

Case 1; Basic Logistic Knowledge
Let say there's a on demand logistic company in India that want to
expand its business to Indonesia. The concept of this logistic company
is asset less; means that this company doing the business by using the
concept of partnership with all of the parties (moving and non moving
assets). Based on on the demand logistic trend in Indonesia, what do
you propose for this logistic company in order to fullfill its demand in
Indonesia.
Problem
• Please explain on how you predicting the supply demand condition that this
company will face in Indonesia.
• explain your strategy?
• what kind of service that you will offer to Indonesian market?
• what market do you aim? (B2B, C2C, B2C, retail)
• what asset that you think that this company will need to acquire, describe this as
detail as possible, if any. (kind, dimension, location, operating time, workforce
management)
• explain your strategy to maintain your assets
• If warehouse needed, please draw the blueprint for your warehouse; inbound;
outbound, etc.
• explain your organizational structure in order to maintain your assets.
• explain day to day operational tasks in every department in your proposed org chart.
• considering all of the answer from question above, what is your vision for this
company
Case 2; Go-Jek Product Knowledge; GO-KILAT
SameDay
• GO-KILAT SameDay is a delivery service to serve customers from our e-commerce
partners.
• The unique selling point of this service compared to other 3PL providers is that
the package could be received by the customer in the same day. Customers do
not need to wait for days for their package(s) to arrive at their location.
• We have our own dedicated fleet. We do not use drivers from regular fleet
because the service has different delivery scheme.
• At one time, drivers could get 1 trip which has 1-8 bookings (shipments)
 Problem; Supply Issue
Demands for SameDay delivery is fluctuative. It could be higher in some period. Using data
dummy shared in another attachment, please make a supply-plan recommendation for 6
months ahead (July-December 2018). Please determine:
• All peak period in half year
• Supply needed to cater demands in all period (should achieve booking completion rate
minimum of 90%)
• How to boost our supply in peak period? Please give your best recommendations!
• Hint: you can play with the incentive scheme or bonus. Any other recommendations are welcome!
Note (assumption)  For July – August: driver fare of 2500/km
driver bonus Rp40,000 for 10 completed bookings
For September – December: driver fare of 2000/km
driver bonus: Rp45,000 for 10 completed bookings
• Assume we can not do any driver recruitment and we have registered drivers in total = 30,000 drivers
From this assignment, we will assess you based on your forecasting capabilities,
analysis, and general knowledge about Logistic especially in Indonesia.
You are free to use and process any data we give on the attachment to create the
presentation, especially for case number 2. You can also use external data from any
reliable sources to help you with the assignment.
Please make this assignment in powerpoint format and send to moh_naufal@go-
jek.com on Thursday, 31 Jan 2019 (23.59) at the latest.

Thank you and goodluck!