Starbucks & Its Use of

Technology
 Starbucks makes use of
IT and IS to empower its
business
Starbucks mainly uses five IS systems

 Transaction Processing System

 Decision Support System
 Executive Support System
 Management Information System
 Customer Relationship Management system
Transaction Processing System

Starbucks uses TPS in their business

transactions, which involve the
collection, modification, and
retrieval of all transaction data. TPS
does these actions directly, with the
help of IBM, at the point of sales.
Decision Support System

After TPS gathers all information

retaining to transactions, Starbucks has
a singular DSS system in place called
“Oracle”. DSS serves the management
level with data, analysis for making
decisions. This data would include
comparative sales figures between time
periods, projected revenue figures, and
consequences of different decision
alternatives.
 Executive Support System

 which allows Starbucks to turn

their data into useful summarized
reports.
 Executive level managers
generally use ESS.
Management Information System

MIS is a database of financial information that produces reports on

operations for every level of management, but often used by middle
managers.
 Customer Relationship Management

Starbucks uses an Intelligent

Restaurant Information System (IRIS)
as their customer relationship
management. IRIS provides
information needed to managers to
run a successful business. The two
components that IRIS is made up of
are the Point of Sale, which is
considered the front house that deals
with functions that can only be
accessed by certain security levels,
and The Manager Work Station, which
is consider the back house that
complies and reports all store
information.
STARBUCKS AND
INFORMATION
TECHNOLOGY
 STARBUCKS AND INFORMATION
TECHNOLOGY
 1.SOCIAL MEDIA
Starbucks social media includes its website and social media
Platform such as Facebook, twitter and foursquare where
People share there experience, submit ideas and provide
Feedback.

 2.STARBUCKS DIGITAL NETWORK

Starbuck in the partnership with yahoo launched its rich digital
network which is full of exclusive content such as e-book, films,
newspaper etc. All contain available when u connect with Wi-Fi.
 3.Mobile app
Payment: customer can easily pay for their order from app, no need
to stand in a line for a payment.
Order: coffee lover can place an order of their favourite drink by skipping
the line and build their order even if they are in office.

Reward: customers have the chance to gather stars and all kinds of rewards can be converted into free drinks and
food.
Music: customer can listen to their favourite music while they drink their favourite coffee and if there is a song
they liked in a store they can save in their playlist.

 4.Logistic
In retail good service is a parameter for customer loyalty, but when the supplier is knocking at the back door with
delivering during the business hours then the customer service is neglected because of this dilemma Starbucks
used radio frequency identification technology.
 5.supply chain  6.Brewing
 Starbucks started utilizing High  A company is well known for its
Jump Software’s Internet-based single cup coffee maker known as the
supply chain executive software clover its use precious technology
solution to automate its production and calculate the algorithm to brew
distribution network. coffee within one degree Fahrenheit
of its ideal temperature and provide
 The company can monitor demand
the real flavour
in real time
 Production and distribution plan and
schedule can be developed and
modified
 It add a flexibility
 It update the important information
such as stock inventory, transport
scheduling, and storage capacity.
 Hardware infrastructure

• Speed touch cable modern

• Integrated service digital network
• Coisco router
• Printer

 Business intelligence

• Oracle 10G RAC, Ascential Data Stage XE data warehousing solutions for ETL
• Micro strategy for Information Delivery
• Oracle Business Intelligence Enterprise Edition (OBI EE) (Siebel Analytics)
• Starbucks Coffee Company ltd uses a Management information system called IRIS. IRIS stands for Intelligent
Restaurant Information System.
This tool provides the Managers with the information needed to run a successful business.