DEFINE MASS MEDIA

• Mass: refer to the size of the potential

audience of a communication medium
• Mass media: the kind of media that could
be seen as the intersection of mass
communication, culture and technology
Examples: Printed media (books, newspaper,
comics), Electronic media (television, radio)
DEFINE NEW MEDIA
• Ultimate communication technology –
virtual reality
• New media: applied to new technologies
for human- computer interaction
Example: The Internet
PSYCHOLOGY AND MEDIA

• Psychology in picking up
on the influence of media
(slow)
• The influence of the media
on everyday behavior is so
sneaky--hard to dispel
• Media impact on
psychology: Research on
self concept (1991) Cher vs
Mother (generate visual
image)
PRACTICING MEDIA PSYCHOLOGY
• Notion of media psychology as a practice
or a field of academic research?
As a ‘field of academic research’; approach
catered by the American Psychological
Association (APA) in order to;
(i) Provide training and advice for
psychologists appearing in the media
(ii) Promoting findings of research on
psychological aspects of media
PRACTICING MEDIA PSYCHOLOGY

There is not much a psychologist can do

within the media apart from the usual
practices of occupational psychology such
as; (the usual psychologists’ role)
• Advise on organizational practice
• Offering counseling
• Human resource management services
PRACTICING MEDIA PSYCHOLOGY
• As media technologies evolve, the demand
for media psychology will grow;
1. Designers and producers of media for all
distribution channels, from entertainment
to corporate training
2. Assessment and evaluation of technology,
interfaces, usability and content
3. Integrating technology into education,
media literacy education