Jumbo Social

Strategy Presentation
Who your are • I dunno if you have any of these slides
and What you or setups but you will need to BS a little
about the agency here.
do
The Cheek
Approach
• I’ve copied what we present to our
client, maybe you can create
something similar. Get Bachar to
help you.
The Cheek
Process
• I’ve copied what we present to our
client, maybe you can create
something similar. Get Bachar to
help you.
 • We deploy have created a unique and effective
content creation model to help our clients stay
connected and engaged with their followers.
The Cheek • We simply document, create and seed content
every month.
Social Pyramid • 1 piece of video content can create 30 posts in
Strategy one month.
• We use this content to seed across all our
client’s channels, ie: facebook, Instagram,
twitter, snapchat, blogs, Linkedin, etc.
 Document the content
Re-purpose the content

Seed the content

How does it work?

How does it work?
One long form piece of content, ie:
influencer video, review video,
Document the content keynote speeches, interviews, etc

Create short snackable pieces of

Repurpose the content, ie: articles, memes,
images, quotes, stories, mashups,
content animations, GIFs, review posts, etc.

Tailor –design them to the

appropriate channels and distribute
Seed the content them.
1. Establish Pillar Content

Document Create Distribute Listen Create Distribute

1. Establish Pillar Content

Document Create Distribute Listen Create Distribute

 1. Work with an influencer
for 6mth – 1 year

• Every month we spend an entire day or two

days, shooting content with our
electronics/gaming influencer.
• It doesn’t have to be 1 person, it can be
multiple people. It can even be our fans or
our followers or even our employees. After
all, we are the “experts”
• From this long-form content, we begin to
build our content library.
2. Create Micro Moments/Contents

Document Create Distribute Listen Create Distribute

 2. Micro content is
effective short form
pieces of content made
into snackable posts

• Once you have the pillar content,

you can repurpose “the best
moments” into so many different
pieces of micro content.
• We look for moments that
resonate with the audience and
turn them into short-form
content.
• You can then tailor your micro
moments to each social channel
accordingly.
• This is an effective way to build a
following and even better,
engagement.
3. Distribute pillar and micro content

Document Create Distribute Listen Create Distribute

3. Distribute pillar and micro content
4. Get community insights from Content

Document Create Distribute Listen Create Distribute

 4. Get community
insights from Content What’s the difference
between an OLED and an
• ONCE WE DISTRIBUTE ACROSS OUR LCD?
APPROPERIATE CHANNELS, OUR
COMMUNITY MANAGERS LISTEN TO OUR
AUDIENCE AND HIGHLIGHT KEY
ENGAGEMENT MOMENTS THAT ARE
WORTHY OF ELABORATING ON.

1:44 that part was so

insightful! Thank you.
5. Create Community Driven Micro Content

Document Create Distribute Listen Create Distribute

 5. Create
Community Driven
Micro Content

• Apply the insights from your

audience to create more
content that resonates with
them. If they like a certain
part of your content, then
amplify it. Give your audience
what they want
5. Distribute your 2nd round of content

Document Create Distribute Listen Create Distribute

5. Distribute your 2nd round of content
Once you have your community
inspired content created,
distribute it across your
channels once more.
…and that’s how it’s done.
If you’d like, we can show you how to implement this strategy with
Jumbo Electronics and get you on the path to becoming the kings
of content creation when it comes to premium electronics.