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FRUITS
AND SEEDLINGS
• The price of the product depends on the current price in the market and if the quality
MARKET of fruits is better than the average, they can be sold at a very good price.
PRICE
• Selling price of fruits increases with an addition of the cost of transportation. Thus, it is
LOCATION recommended to sell them at the nearest market to lessen transportation cost.
OF THE
MARKET
• Fruits in the market are sold at different degrees of ripeness depending on the
CONSUMPTION
consumer’s intended purpose.
PERIOD
II. Records of fruits or seedling for sale
It is a record of cash value received both from cash sales and cash
payments for certain period. Cash record reflects the cash accounts in the farm.
(Figure 1. Sample of cash record of Villa Gracia Farm)
CASH RECORDED
DATE
Amount O. R. # Remarks
Total Income =Total Cost of Remaining Stocks + Total Net Income from Sales
Therefore, the total income for the year 2014 is PHP 39,100.00 as shown in
the computation below.
The following are the marketing strategies ou can do to market your fruit and
seedling products
A. MARKET SELLING. The process of buying and selling of farm products from the
producers to the consumers is called sales. Producers like farmers or fruit
growers commonly go to the market place to sell their produce. The
different types of selling methods are selling through a wholesaler or dealer,
direct selling, or through cooperatives.
B. ONLINE MARKETING. Online marketing, also known as internet marketing, is a
marketing strategy that uses the Internet, web, and e-mail to introduce
products directly to the customers or to deliver promotional marketing
messages to customers. In marketing online, you may choose from web
marketing, e-mail marketing, and social media marketing.
a) Web marketing includes e-commerce, promotional or informative
websites, and online advertising on search engines
b) E-mail marketing involves both advertising and marketing efforts
through e-mail messages to current customers and prospective
customers as well.
c) Social media marketing involves both advertising and marketing efforts
via social networking sites such as Facebook, Twitter or Youtube.