The Goals of a Marketing

Chapter 1
Lesson 2
Objectives

1. Identify the goals of marketing

2. Demonstrate understanding on the goals of marketing
3. Independently discuss the goals of marketing
ACTIVITY:
Marketing Goals are concerned with ff. terms below,
give a phrase for each term to describe the Goals of
Marketing.

• Sales • Brand
• Customer • Product
• Communication • Market Share
• Profit • Stakeholders
Goals of Marketing
(in simple terms)

1. Attract new customers by

promising superior value.

2. Keep and grow current

customers by delivering
satisfaction
1

Two Words:
1st word means “to grow”
2nd word another word for revenue.

LASSE IACSRNEE
2
Three words:
1st word means to create;
2nd word “a type of something”;
3rd word “knowing something”.

SSAWRAENE BDUIL ABNRD

3

Three words
1st word, to become larger
2nd word, a place where product sold
3rd word, giving something to others.

WOGR MKARTE SRAEH

4

Three words
1st word, to send or to shoot
2nd word, not old
3rd word, something that are made to be sold

UANHLC WNE CDPTROU

5

Three words
1st word, to shoot
2nd word, not old
3rd word, someone who buys good

T T G A R E W N E TC R S M U S E O
6
Three Words
1st word, to come into
2nd word, not old
3rd word, a place where good are sold

RNEET ENW KTAERM

7

Three Words
1st word, to make something better
2nd word, a person or business that has invested money in
something
3rd word, two or more people or things are connected.

VEMPRIO AKEEDHOSTLR ONSLTAREI

8
Three words
1st word, to make something better
2nd word, existing within your body
3rd word, a message that is given to someone vise versa

RIMEVPO AIRNETNL
ANMOOTMCUNICI
9

Two words
1st word, to grow
2nd word, another word for income

IRNSCEAE TRFPOI
The Goals of a Marketing
1. Increase sales
2. Build brand awareness
3. Grow market share
4. Launch new product
5. Target New customers
6. Enter new market
7. Improve stakeholder relations
8. Improve internal communications
9. Increase profit
1. Increase Sales

What is Sales?
The amount or value (of money) accumulated by
selling products, information, or services.
2. Brand awareness
3. Market Share

the firm's percentage of an industry's total sales.

4. Launch New Products

Why launch new products?

• New products are created based on newly discovered or

conceptualized needs and wants of customers
5. Target New Customers

How do we target new customers?

Marketers use market segmentation to target new

customers.
6. Enter New Market
What is a NEW MARET?
a market where the end product or service is new – in other words there isn’t really
existing demand, but there could be.
Examples
• GRAB transport service
• Online Shopping
• Distant Education
• On-demand movie viewing (Netflix, iflix)
• On-demand TV program viewing (I want)
• ABS-CBN TV plus
7. Improve Stakeholder
relations
Who are the stakeholders?
• the practice of forging mutually beneficial connections
with third-party groups and individuals that have a
“stake” in common interest.
8. Improve Internal communications

What is referred to as internal communications?

• the sharing of information within an organization
for business purposes.
9. Increase Profit

How do we compute Profit?

Sales – Expense = Profit

How does a GOAL become
and OBJECTIVE?

• An objective is a quantified goal.

Quantifiable units:
• Time
• Value
• Volume
• Percentage
 Marketing objective examples

• To increase the number of enquires from our marketing

communications activities by 15% by the end of the year
• To increase sales by 20% within 18 months
Post Lesson Activity

Suppose you own a Fast food Restaurant, give examples

of 2 GOALS and objectives.
References
1. Goals of a Marketing System http://marketinginfoz.blogspot.com/2012/04/goals-of-
marketing-system.html
2. 9 Marketing Objectives https://www.winmarketing.co.uk/marketing-strategy/marketing-
objectives/