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BHARAT SANCHAR NIGAM LIMITED
INDUSTRY PROFILE
India is today one of the largest telecom markets in the world, with an
addition of more than 18 million subscribers every month. Telecom sector has
continued to emerge as the prime engine of economic growth, contributing to
nearly 2% of the Indian GDP.
The history of telephone services in India found
its beginning when a 50-line manual telephone exchange was commissioned in
Kolkata in the year 1882 in less than five years after Alexander Graham Bell
invented the telephone. Today India has the world's second-largest mobile
phone users with over 903 million as of January 2012.
The industry is expected to reach a size of
344,921 Crores (US$ 68.81 billion) by 2012 at a growth rate of over 26 per
cent, and generate employment opportunities for about 10 million people
during the same period.
Trends in the Industry:
Rise in Cloud Computing.
One Nation, One License Policy.
Digitization of Cable TV.
Smart devices and Digital content.
COMPANY PROFILE
MISSION
To provide world class State-of-art technology telecom services to its customers on
demand at competitive prices.
OBJECTIVES
To be a Lead Telecom Services Provider.
To provide quality and reliable fixed telecom service.
To provide mobile telephone service of high quality.
To provide point of interconnection to other service provider.
To facilitate R & D activity in the country.
ORGANISATION STRUCTURE
Corporate structure of BSNL Board consists of CMD & Five full time
Directors Human Resource Development (HRD), Planning & New Services,
Productions & Operations, Finance and Commercial & Marketing, who
manages the entire gamut of BSNL operations. There are five other Directors
in the full Board of BSNL.
CMD
Full Time
CGMs Directors
5
Other
Directors
CGMs CGMs
GM TDM
TD
DGM
Divisional
Engineer
Sub
Divisional
Engineer
JTO
DEPARTMENT ORGANISATION
STRUCTURE
Note: BSNL doesn’t follow line & staff structure; it follows only
simple line structure the orders are given by the hierarchy &
superiors & it should be followed by the subordinates.
AUTHORITY & RESPONSIBILTY
RELATIONSHIP
• Board of Directors
• Government Director
• General Manager
• Deputy General Managers
• Senior Manager and Chief Manager
• Supervisors
FUNCTIONAL AREAS
FINANCE DEPARTMENT
BSNL, the largest Public Sector Undertaking of the
Nation, is certainly on a financial ground that's sound.
Assets
Bharat Sanchar Nigam Limited has got net fixed assets valuing more than Rs.
54,321 Crores (US $ 10.67 billion), which are in the form of Land, Buildings
Cables, Apparatus & Plants etc. as on 31.03.2009.
MARKETING DEPARTMENT
This department is adopting these strategies.
Intangibility
Perishability
Inseparability
Variability (Heterogeneity)
Network Planning
Equipment Planning
THREATS
• Number of operators increasing per circle. Hence, more
competition from private operators.
• ARPUs going down.
• Cost/customer is very high in rural areas.
• Landline segment in the maturity stage of its market lifecycle.
PROBLEM IDENTIFICATION,
SOLUTION
PROBLEMS INDENTIFIED:
The employees are facing the burden of work overload.
I was assigned as a part of internship program to visit villages to identify
the major problem regarding network associated.
The company cannot upgrade its technology; it has to take orders from
hierarchy.
SOLUTION:
The company can provide job rotation so that the employees are motivated
and can learn.
The company can install their towers where there is no network coverage.
The company should upgrade the technology time to time to compete with
the competitors.
OBSERVATIONS, SUGGESTIONS &
CONCLUSION
MAJOR FINDINGS
The employees are happy & satisfied with the benefits provided by BSNL.
Some of the employees are bored & dissatisfied by doing the repeated work.
Most of the employees thinks that they are rewarded based on the productivity.
The employees provides their opinion & suggestions.
The employees are very much satisfied with the training given to them.
The fixed scheduled meeting held by the Manager helps the employees to speak
out their problems.
Most employees are very loyal to the company.
SUGGESTIONS
Employees feel that the given time to complete a specific work is not sufficient.
It creates increased workload.
New employees & trainees should be given adequate time to learn.
Contd.
CONCLUSION
The Conclusion which I have derived from this study is as follows:
Operational Efficiency
The services provided by the BSNL are of best quality & at reasonable cost.
The company is benchmark service provider in India.
Huge chunk of the profits is kept as reserve & surplus.
The workers are committed to their work duty.
The firm’s commitment towards quality is worth appreciating.
BOOKS:
Kotler Philip & Keller Kevin Lane, “Marketing Management”
Twelfth Edition 2006.
WEBSITES:
• www.goodreads.com
• www.bsnl.co.in
• www.cellone.co.in
• www.bharatsancharnigam.com
• www.wikipedia.com
• www.scribd.com
THANK YOU