Chapter 2

Multicultural and Global

Communication

Student slides Business Communication Ch 2 - 1

Krizan, Merrier, Logan, & Williams
 Learning Objective 1

Explain how cultural differences

affect business communication.

Student slides Business Communication Ch 2 - 2

Krizan, Merrier, Logan, & Williams
 Culture and Communication
 People’s background, experiences, and
culture influence their communication,
thinking, and behavior.
 Apply the you-viewpoint, learn about
different cultures, and recognize that
individuals differ within each cultural
group.

Student slides Business Communication Ch 2 - 3

Krizan, Merrier, Logan, & Williams
 Learning Objective 2

Identify cultural barriers to

communication.

Student slides Business Communication Ch 2 - 4

Krizan, Merrier, Logan, & Williams
Cultural Barriers to Communication
 Cultural relativism
 Ethnocentrism
 Lack of knowledge and understanding of
other cultures
 Discriminatory behaviors including
harassment
 Language differences

Student slides Business Communication Ch 2 - 5

Krizan, Merrier, Logan, & Williams
 Learning Objective 3

Explain basic guidelines for

effective multicultural
communication.

Student slides Business Communication Ch 2 - 6

Krizan, Merrier, Logan, & Williams
 Multicultural Guidelines
Understand your own culture and
learn about other cultures.
Keep an open mind and respect
differences.
Identify language differences.
Adapt to communication patterns.

Student slides Business Communication Ch 2 - 7

Krizan, Merrier, Logan, & Williams
 Learning Objective 4

Discuss communication
challenges in a global
environment.

Student slides Business Communication Ch 2 - 8

Krizan, Merrier, Logan, & Williams
 Global Communication
Challenges
 Variationsin language and behavior patterns
 High-context cultures prefer indirect
communication
 Low-context cultures prefer direct
communication
 Differences in language patterns and implied
meanings of words
 Differences in meanings attached to
nonverbal language
Student slides Business Communication Ch 2 - 9
Krizan, Merrier, Logan, & Williams
 Learning Objective 5

Describe key strategies for

effective global business
communication.

Student slides Business Communication Ch 2 - 10

Krizan, Merrier, Logan, & Williams
 Key Strategies
 Review business communication
principles.
 Analyze the message receiver.
 Be open to and accepting of other
cultures.
 Learn about other cultures and apply what
you learn.
 Consider language needs.

Student slides Business Communication Ch 2 - 11

Krizan, Merrier, Logan, & Williams