Escolar Documentos
Profissional Documentos
Cultura Documentos
Fitri Karunia
Jonathan Lampatar Siregar
Sri Mona Nurhastuti
Yusuf Syafiyudin Marna
AEGIS
COFFEE
AEGIS COFFE
Established
4 February 2017
Address:
Jl. Perumnas No. 249F,
Caturtunggal.
Founder :
Noor Binang Angsyawatara
Muhammad Fadli
Concept: Japan
Main Problem
STP Marketing
STP in marketing stands for Market Research
Segmentation, Targeting, Market research is any set
and Positioning. The STP of techniques used to
model is useful to know better understand
about the potential a company’s target market.
customer. (Louis Grenier, 2019)
(John Cousins, 2018)
Time Plan
15 April 2019 17 April 2019 22 April 2019 24 April 2019 26 April 2019 1–15 May 2-17 May 2019 17-20 May 2019
2019
Group
Discussion
Meeting &
Interviewing with
Owner AEGIS
Preparation &
Program Planning
Field
Observation
Making a
Survey
Making &
Testing Website
Spread
The Questionnaire
& Analysis
Evaluation &
Preparation IP 3
Program
Program
Market Research Marketing Through Social Media
USP
Key Market
Positioning
Messages
Research
Target
Market
Market Research
Demographic Analysis
https://aegiscafejogja.wixsite.com/aegis-coffee-jogja
Conclusion
Advisor:
Bayu Sutikno, S.E., Cand.Merc., Ph.D.
Mentor:
Noor Binang Angsyawatara