 Publicity

 is the deliberate attempt to manage the

public's perception of a subject.
 is the act of attracting the media attention
and gaining visibility with the public.
-Wikipedia
 Promotion
 the act of furthering the growth or
development of something; especially : the
furtherance of the acceptance and sale of
merchandise through advertising, publicity, or
discounting.
-Merriam-Webster
 Publicity material is used by our Press,
Publicity and Creative Services teams.
 information

 who presents it

 who wrote it

 Needed 6 to 8 weeks

- BBC - CommissioningPublicity
 broadcast quality graded rushes - source
of 'clean' sound and uncaptioned
pictures

 access to artists for filming/recording

 a version of the complete programme

(often before its sound dub)

- BBC –Commissioning Publicity

 Typical Network Requirement
 Production Notes/Press Kit comprising full
cast list, full crew list, short synopsis (2-3
paragraphs), long synopsis (2-3 pages),
location/interview production notes,
biographies of principal cast and key crew
 Press Information
 Key publicity contact address list
 Beta SP and Promotional Preview
DVDs (quantity to be confirmed in
Commissioning Specification, typically 70
DVD for episode 1 of a drama and 30 DVD
for subsequent episodes)