Instruction

 Please copy the contents of this ppt

presentation as one of your references for the
upcoming exam.
Characteristics of Trend
a. Duration of time
b. Acceptability
c. Cultural Basis
d. Transitory increase or
decrease
Duration of time

The lifespan of products or ideas

that become trends do not
disappear quickly. Trends have
long staying power and enjoy a
long period of popularity.
Acceptability

Trends are popularly

accepted by many
industries and
people.
Cultural Basis
A trend is rooted on the people's
cultural traditions, beliefs, and
values. A trend persists and
continues because people have
seen it as part of a society's
culture.
Transitory Increase or decrease

A trend shows a
transitory increase or
decrease of a particular
idea, event or
phenomenon.
5 Types of trend

Microtrend, Macrotrend,
Megatrend, Gigatrend,
Nanotrend
Microtrend

These are the little

things that happen all
around us. Trends that
are so common we get
used to it.
Our micro-trends include:

Marketing & media innovations

New technologies
Service innovations
New products
Innovative business models
International start-ups
Macrotrend

These are the trends that

can endure for
surprisingly a long time.
It's also the trends that
affect the society.
Megatrend

These are the trends that

can stay healthy for
decades or lasts for 10
years.
Examples

demographic changes,
urbanization, climate
change, advance in
technology
Gigatrend

It is a megatrend that goes on for

half a century or more. These are
the trends that are so general,
they affect most areas of human
life.
Nanotrend

These are the trends that

are yet to be expected. It
can be an alternative trends
that exists in trends.
 Elements of Trend

 Basic Needs
 Drivers of Change

 Innovation
Strategic Analysis and
Intuitive Thinking
 Strategic Analysis

 process of examining, using one's

rationality or reason, the
organization's resources, and how
they relate with each other to
formulate a strategy to meet
objectives and improve
performance
 understanding of an organization's
internal and external environments to
create a strategy for better utilization
of resources in the pursuit of the
organization's objectives and priorities.
It is drawn from facts, data, and
instructions at hand.
 Intuitive Thinking

 Intuitive thinking is an
unconscious process for
rapid action, judgment,
and decisions.
Globalization and Its Effects
 Globalization
 Globalization is simply the
process through which
integration and interaction of
countries, companies, and
people across the globe.
 Globalization can also be defined as an
ongoing process by which regional
economies, societies and cultures have
become integrated through a globe-
spanning network of communication and
trade.
 Positive Effects of Globalization

 Global market.
 Most successful emerging markets in
developed countries are a result of
privatization of state owned industries. In order
for these industries to increase consumer
demand many of them are attempting to
expand and extend their value chain to an
international level.
 Foreign trade
 Globalization has created and
expanded foreign trade in the
world. Things that were only found
in developed countries can now be
found in other countries across the
world.
 Foreign investment
 One of the most visible positive effects of
globalization in India is the flow of foreign
capital. A lot of companies have directly
invested in India, but what we also need to see
is the amount of Foreign Investment Inflow that
flows into the developing countries.
 Competition
 One of the most visible positive

effects of globalization is the

improved quality of products
due to globe competition.
 Culture
 The positive effects of globalization on
culture are many! Not all good practices
were born in one civilization. The world
that we live in today is a result of several
cultures coming together.
 Negative Effects of Globalization
 JOBS INSECURITY.
 In developed countries people have jobs
insecurity. People are losing their jobs.
Developed nations have outsourced
manufacturing and white collar jobs. That
means less jobs for their people. This is
because the manufacturing work is outsourced
to countries where the costs of manufacturing
goods and wages are lower than in their
countries.
 Unemployment
 Globalization is a blame to world’s
unemployment situation though it
brought some jobs opportunities.
Despite the fact that it brought jobs
opportunities to the global but it is still a
blame to the current situation.
 Spread of fast foods chain
 Fast foods chain is growing very fast. But
some of the most rapid growth is occurring in
the developing countries, where it’s real
changing the way people eat.
 Western culture
 Globalization has led to the spread
of western culture and influence at
the expense of local culture in
developing countries like Africa.
Most people now in developing
countries cop what people in
developed countries do.
 Trade
 Average tariff rates continue to be
high in many developing countries,
including some that have recently
implemented trade reforms.
 Activity

 Think of something that you believe will

become a trend. Draw it in a bond paper
and explain how it will address basic
needs and why it is an innovation.
 Submit your output to sir Leo Galiza in
the afternoon. No output, no grade.