EXECUTIVE SUMMARY

• HAMAR VOCATIONAL CENTER IS GOING TO BE VOCATIONAL INSTITUTE THAT WILL BE LOCATED IN KPP AREA – MOGADISHU. THE CENTER
WILL BE WELL EQUIPPED TO TRAIN PEOPLE ON VARIOUS VOCATIONAL SKILLS.
• WE ARE SET TO OFFER VOCATIONAL TRAININGS, SUCH AS; COMMERCIAL, ELECTRICAL WORKS, HANDICRAFT WORKS, CONSTRUCTION
AND OTHER TECHNICAL TRAININGS.
• AT HAMAR VOCATIONAL CENTER WE ARE PASSIONATE IN THE PURSUIT OF EXCELLENCE AND FINANCIAL SUCCESS WITH
UNCOMPROMISING SERVICES AND INTEGRITY WHICH IS WHY WE HAVE DECIDED TO START THIS BUSINESS OF VOCATIONAL CENTER .
• WE ARE QUITE OPTIMISTIC THAT OUR VALUES AND QUALITY OF SERVICE OFFERING WILL HELP US DRIVE OUR CENTER TO PROSPEROUS
HEIGHTS AND ALSO HELP US ATTRACT THE NUMBER OF STUDENTS THAT WILL MAKE THE BUSINESS HIGHLY PROFITABLE.
• WE ARE IN THE COMMERCIAL AND TECHNICAL SCHOOLS INDUSTRY TO FAVORABLY COMPETE WITH A FEW OTHER NEWLY STARTED
BRANDS IN THE INDUSTRY. OUR BUSINESS GOAL IS TO BE THE NUMBER 1 VOCATIONAL CENTER IN THE WHOLE COUNTRY.
• AS A COMPANY, WE ARE WILLING TO GO THE EXTRA MILE TO INVEST IN SOME OF THE FINEST PROFESSIONALS WE CAN FIND AND ALSO
WE ARE QUITE AWARE THAT IN ORDER TO BECOME THE NUMBER ONE CHOICE IN OUR CITY, WE MUST CONTINUE TO DELIVER QUALITY
AND SAFE TRAININGS AND THAT IS EXACTLY WHAT WE WILL DO.
• HAMAR VOCATIONAL CENTER IS OWNED AND MANAGED BY ABDULRAHMAN. HE HAS OVER 15 YEARS’ HANDS ON EXPERIENCE ON
VARIOUS COMMERCIAL ASPECTS IN THE COUNTRY AND HE HAS AN MBA EDUCATION.
OUR SERVICES
• HAMAR VOCATIONAL CENTER WILL OFFER A WIDE RANGE OF SERVICES THAT REVOLVES AROUND VOCATIONAL AND
TECHNICAL SKILLS. HOWEVER, THE CENTER WILL PROVIDE SERVICES IN DIFFERENT VOCAITNAL DEPARTMENTS
• COMMERCIAL TRAINING COURSES
• CONSTRUCTION, ALUMINIUM AND STEEL WORKS, PLASTERING, FLOOR TILING, MOULDING CEILINGS COURSES.
• EXTERIOR/INTERIOR DECORATION, BEADS ARTS AND DESIGN COURSES
• AGRO-ALIED, TREE PLANTING, AND GARDENING COURSES
• TRADITIONAL HANDICRAFT & TAILORING COURSES
• ELECTRICALS & ELECTRONIC EQUIPMENT, FIREFIGHTER TRAINING COURSES
• FILM AND PHOTOGRAPHY- COURSES
• BEAUTY AND COSMETOLOGY TRAINING COURSES
• COOKING, APPRENTICESHIP TRAINING PROGRAMS
• MEDICAL TECHNICIAN TRAINING COURSES
VISION AND MISSION STATEMENT
• OUR VISION
• TO BECOME THE NUMBER ONE VOCATIONAL CENTER THAT CULTIVATES ENTREPRENEURIAL
SPRIT AND EMPLOYABILITY IN SOMALIA.
• OUR MISSION
• TO PROVIDE AN IDEAL VOCATIONAL SKILLING THAT IS SUSTAINABLE IN AN INSPIRING AND
MOTIVATING ENVIRONMENT, AND ON THE PREMISE OF ADDING VALUE TO OUR COMMUNITY BY
ADVANCING SUCCESS IN THE EMPLOYABILITY AND ENTREPRENEURIAL WORLD, DEVELOP A
SUCCESSFUL AND PROFITABLE BUSINESS.
OUR BUSINESS STRUCTURE
• AS HAMAR VOCATIONAL CENTER, WE ARE AWARE THAT THE SUCCESS OF ANY BUSINESS LIES IN THE
FOUNDATION ON WHICH THE BUSINESS IS BUILT ON, WHICH IS WHY WE HAVE DECIDED TO BUILD OUR
VOCATIONAL CENTER ON THE RIGHT FOUNDATION.
• WE WANT TO BUILD A BUSINESS OF DEDICATED WORKFORCE WHO WILL GO ALL THE WAY TO ENSURE THAT OUR
STUDENTS ARE SATISFIED AND THEY GET VALUE FOR THEIR MONEY WHEN THEY ENROLL IN OUR TRAINING
CENTER. WE ARE AWARE THAT IT TAKES A BUSINESS WITH THE RIGHT EMPLOYEES AND STRUCTURE TO ACHIEVE
ALL WHAT WE HAVE SET TO ACHIEVE.
• HAMAR VOCATIONAL CENTER, WILL EMPLOY PROFESSIONALS AND SKILLED PEOPLE TO OCCUPY THE FOLLOWING
POSITION;
• HEAD OF CENTER
• CENTER ADMINISTRATOR
• ACCOUNTANT/CLIENT SERVICE REPRESENTATIVE
• INSTRUCTORS
HEAD OF THE CENTER
• INCREASES MANAGEMENT’S EFFECTIVENESS BY RECRUITING, SELECTING, ORIENTING, TRAINING, COACHING,
COUNSELING, AND DISCIPLINING MANAGERS; COMMUNICATING VALUES, STRATEGIES, AND OBJECTIVES;
ASSIGNING ACCOUNTABILITIES; PLANNING, MONITORING, AND APPRAISING JOB RESULTS.
• CREATES, COMMUNICATES, AND IMPLEMENTS THE CENTER’S VISION, MISSION, AND OVERALL DIRECTION – I.E.
LEADING THE DEVELOPMENT AND IMPLEMENTATION OF THE OVERALL CENTER’S STRATEGY.
• RESPONSIBLE FOR FIXING PRICES AND SIGNING BUSINESS DEALS
• RESPONSIBLE FOR PROVIDING DIRECTION FOR THE BUSINESS
• RESPONSIBLE FOR SIGNING CHECKS AND DOCUMENTS ON BEHALF OF THE CENTER
• EVALUATES THE SUCCESS OF THE CENTER
CENTER ADMINISTRATOR
• RESPONSIBLE FOR OVERSEEING THE SMOOTH RUNNING • OVERSEES THE SMOOTH RUNNING OF THE DAILY
OF HR AND ADMINISTRATIVE TASKS FOR THE CENTER ACTIVITIES OF THE SCHOOL.
• REGULARLY HOLD MEETINGS WITH KEY STAKEHOLDERS
• REPORTS TO THE HEAD OF CENTER
(STUDENTS AND MEMBER OF THE SCHOOL BOARD) TO
REVIEW THE EFFECTIVENESS OF THE SCHOOLS’ POLICIES, • IDENTIFIES, PRIORITIZES, AND REACHES OUT TO NEW
PROCEDURES AND PROCESSES STUDENTS, AND BUSINESS OPPORTUNITIES
• ENSURES OPERATION OF EQUIPMENT BY COMPLETING
• IDENTIFIES DEVELOPMENT OPPORTUNITIES; FOLLOWS
PREVENTIVE MAINTENANCE REQUIREMENTS; CALLING
FOR REPAIRS. UP ON DEVELOPMENT LEADS AND CONTACTS

• CARRIES OUT INDUCTION FOR NEW TEAM MEMBERS • DEVELOPS, EXECUTES AND EVALUATES NEW PLANS
FOR EXPANDING INCREASE SALES
• RESPONSIBLE FOR TRAINING, EVALUATION AND
ASSESSMENT OF EMPLOYEES • REPRESENTS THE COMPANY IN STRATEGIC MEETINGS
• UPDATES JOB KNOWLEDGE BY PARTICIPATING IN • HELPS TO INCREASE SALES AND GROWTH FOR THE
EDUCATIONAL OPPORTUNITIES; READING PROFESSIONAL
CENTER.
PUBLICATIONS; MAINTAINING PERSONAL NETWORKS;
PARTICIPATING IN PROFESSIONAL ORGANIZATIONS.
ACCOUNTANT/CLIENT SERVICE
REPRESENTATIVE
• •
IDENTIFIES BUSINESS OPPORTUNITIES, REACHES OUT TO NEW STUDENTS; FOLLOWS ENSURES COMPLIANCE WITH TAXATION LEGISLATION
UP ON DEVELOPMENT LEADS AND CONTACTS TO HELP TO INCREASE SALES AND
• HANDLES ALL FINANCIAL TRANSACTIONS FOR THE CENTER
GROWTH FOR THE CENTER.
• SERVES AS INTERNAL AUDITOR FOR THE CENTER.
• MAINTAINS OFFICE SUPPLIES BY CHECKING STOCKS; PLACING AND EXPEDITING
ORDERS; EVALUATING NEW PRODUCTS. • WELCOMES STUDENTS AND VISITORS BY GREETING THEM IN PERSON OR ON
THE TELEPHONE; ANSWERING OR DIRECTING INQUIRIES.
• DOCUMENTS ALL CUSTOMER CONTACT AND INFORMATION
• ENSURES THAT ALL CONTACTS WITH CLIENTS (E-MAIL, WALK-IN CENTER, SMS
• REPRESENTS THE COMPANY IN ASSIGNED MEETINGS
OR PHONE) PROVIDES THE CLIENT WITH A PERSONALIZED CUSTOMER SERVICE
• RESPONSIBLE FOR PREPARING FINANCIAL REPORTS, BUDGETS, AND FINANCIAL EXPERIENCE OF THE HIGHEST LEVEL
STATEMENTS FOR THE CENTER
• THROUGH INTERACTION WITH STUDENTS ON THE PHONE, USES EVERY
• PROVIDES MANAGEMENTS WITH FINANCIAL ANALYSES, DEVELOPMENT BUDGETS, OPPORTUNITY TO BUILD CLIENT’S INTEREST IN THE CENTER’S PRODUCTS AND
AND ACCOUNTING REPORTS SERVICES

• RESPONSIBLE FOR FINANCIAL FORECASTING AND RISKS ANALYSIS. • CONSISTENTLY STAYS ABREAST OF ANY NEW INFORMATION ON THE SCHOOLS’
PRODUCTS, PROMOTIONAL CAMPAIGNS ETC. TO ENSURE ACCURATE AND
• PERFORMS CASH MANAGEMENT, GENERAL LEDGER ACCOUNTING, AND FINANCIAL HELPFUL INFORMATION IS SUPPLIED TO STUDENTS WHEN THEY MAKE
REPORTING FOR ONE OR MORE PROPERTIES. ENQUIRIES

• RESPONSIBLE FOR DEVELOPING AND MANAGING FINANCIAL SYSTEMS AND POLICIES • DISTRIBUTES MAILS IN THE ORGANIZATION

• RESPONSIBLE FOR ADMINISTERING PAYROLLS • HANDLES ANY OTHER DUTIES AS ASSIGNED BY THE SCHOOL AUTHORITY

• REPORTS TO THE ADMINISTRATOR

INSTRUCTORS
• RESPONSIBLE FOR TEACHING STUDENTS BASED ON THE VOCATION THEY ENROLLED FOR.
• ACCESSES THE PROGRESS OF STUDENTS UNDER THEIR CARE
• ENSURES THAT STUDENTS ABIDE BY THE RULES AND REGULATIONS OF THE REGULATING BODIES
IN THE COUNTRY
• CONTRIBUTES HIS/HER QUOTA TOWARDS GROWING THE CENTER
• RECEIVES COMPLAINTS FROM STUDENTS AND CHANNELS IT TO THE APPROPRIATE QUARTERS
• HANDLES ANY OTHER DUTY AS ASSIGNED BY THE AUTHORITY.
• MAIN MATERIALS, EQUIPMENT OR EXPERTISE TO CREATE THE PRODUCT OR SERVICE IN A VOCATIONAL TRAINING BUSINESS PLAN
• VOCATIONAL TRAINING EQUIPMENT / MATERIAL FOR DIFFERENT DEPARTMENT
• HUMAN RESOURCES/FACILITATORS-RECRUITMENT OF PROFESSIONAL TEACHERS, INSTRUCTORS TUTORS IN DIFFERENT FIELDS OF SKILLS.
• ADVISORY BOARD WILL COMPRISE OF COMMUNITY PEOPLE, PARENTS, LAWYERS, BUSINESS DEVELOPMENT SPECIALIST
• BUSINESS BOOK SUPPLIES-BOOKS WILL BE SOURCED FROM PUBLISHERS, STATIONARY FROM SUPPLIERS
• TAINING FACILITITIES AND EQUIPMENT
• AUDIO AND VIDEO EQUIPMENT TO PRODUCE DIGITAL PRODUCTS
• PHYSICAL AND ELECTRONIC LIBRARY FACILITIES
• LARGE AND SMALL SEMINAR ROOMS THE BUILDING WILL BE RENT FOR TWO YEARS
• ICT FACILITIES
• THE MATERIALS CAN BE SOURCED FOR LOCALLY, WE BUY IN BULK S
SWOT ANALAYSIS
STRENGTH:
• HAMAR VOCATIONAL CENTER WILL CENTRALLY BE LOCATED IN AN AREA WITH THE RIGHT
CLIMATIC CONDITIONS AND DEMOGRAPHIC COMPOSITION FOR THE KIND OF BUSINESS WE
WANT TO RUN. ANOTHER STRENGTH THAT COUNTS FOR US IS THE POWER OF OUR TEAM; OUR
WORKFORCE AND MANAGEMENT. WE HAVE A TEAM THAT ARE CONSIDERED EXPERTS IN THE
VOCATIONAL SCHOOL LINE OF BUSINESS, A TEAM OF HARDWORKING AND DEDICATED
INDIVIDUALS.
SWOT ANALAYSIS
WEAKNESSES:
• HAMAR VOCATIONAL CENTER IS A NEW BUSINESS AND WE MAY NOT HAVE THE FINANCIAL
MUSCLE TO ACQUIRE THE LATEST EQUIPMENT NEEDED TO TRAIN STUDENTS, TO ATTRACT AND
RETAIN THE BEST HANDS IN THE INDUSTRY AND ALSO TO SUSTAIN THE KIND OF PUBLICITY WE
WANT TO GIVE OUR BUSINESS.
SWOT ANALAYSIS
OPPORTUNITIES:
• WE WILL BE CENTRALLY LOCATED IN ONE OF THE MOST CONCENTRATED AREAS OF
EDUCATIONAL INSTITUTIONS AND UNIVERSITIES AND WE ARE OPEN TO ALL THE AVAILABLE
OPPORTUNITIES THAT THE CITY HAS TO OFFER. OUR BUSINESS CONCEPT AND STAFF STRENGTH
ALSO POSITIONED US TO ACCOMMODATE OVER 100 STUDENTS PER TIME.
• THE TRUTH IS THAT THERE ARE NO STANDARD VOCATIONAL SCHOOL & TRAINING CENTERS
WITHIN OUR AREA EXCEPT FOR ONE QATARI NON-PROFIT CENTRE DEDICATED EXCLUSIVELY TO
TECHNICAL, ; IT IS CLOSEST TO OUR PROPOSED LOCATION IN KPP. IN A NUTSHELL, WE DO NOT
HAVE ANY DIRECT COMPETITION WITHIN OUR TARGET MARKET AREA, .
SWOT ANALAYSIS
THREATS
• HAMAR VOCATIONAL CENTER SOME OF THE THREATS THAT ARE LIKELY GOING TO CONFRONT
RICHMOND JONES® VOCATIONAL TRAINING CENTER, LLC ARE UNFAVORABLE GOVERNMENT
POLICIES, SEASONAL FLUCTUATIONS, DEMOGRAPHIC/SOCIAL FACTORS, DOWNTURN IN THE
ECONOMY WHICH IS LIKELY GOING TO AFFECT CONSUMERS SPENDING AND OF COURSE
EMERGENCE OF NEW COMPETITORS WITHIN THE SAME LOCATION WHERE OUR VOCATIONAL
SCHOOL & TRAINING CENTER IS LOCATED.
• RISKS
• INABILITY TO LOCATE QUALIFIED TUTORS
ON SOME VOCATIONAL SIKILLS
• TRAINING EQUIPMENT
• LATE TUITION PAYMENT
• ACCREDITATION
• LOW AWARENESS OF CAPACITY BUILDING
• TO MINIMIZE
• PROFESSIONAL TUTORS WILL BE SOUGHT FOR
• EQUIPMENT/ FACILITITES WILL BE INSURED
• FINANCIAL INSTITUTION WILL TAKE CARE OF UND
• CREATE PLAN FOR EARLY TUTIONS FEES AYMENT
• SOURCE FUNDS AND ACQUIRE MORE EQUI[MENT
• PUBLICITY TO INCREASE AWARENESS
• COLLABORATION WITH A UNIVERSITY AND
ACCREDITATION BY
MARKET ANALYSIS
MARKET TRENDS
• THE TRUTH IS THAT ANY VOCATIONAL SCHOOL & TRAINING CENTER THAT HAS GOOD RECORDS AND LOADS OF POSITIVE TESTIMONIALS
FROM STUDENTS WHO HAVE PASSED THROUGH THE SCHOOL WILL ALWAYS THRIVE.
• ANOTHER COMMON TREND IN THE INDUSTRY IS THAT IN THE BID TO SURVIVE GLOBAL ECONOMIC MELTDOWN AND TO ENSURE STEADY
FLOW OF INCOME TO EFFECTIVELY RUN THE BUSINESS, MOST PLAYERS IN THE INDUSTRY ENGAGE IN OTHER RELATED SERVICES. SOME OF
THEM EVEN GO AS FAR AS ESTABLISHING AGENCY SERVICES TO PROVIDE PROFESSIONAL AND CERTIFIED PILOTS FOR CLIENTS AND SOME
ALSO OFFER SPECIALIZED TRAINING FOR EXECUTIVE STUDENTS.
• IT IS A KNOWN PATTERN THAT AS UNEMPLOYMENT DECLINES, DEMAND FOR COURSES PROVIDED BY THIS INDUSTRY WILL DROP, AS
FURTHER EDUCATION AND TRAINING BECOME LESS ESSENTIAL TO FINDING EMPLOYMENT. THE NATIONAL UNEMPLOYMENT RATE IS
EXPECTED TO DECREASE SIGNIFICANTLY OVER 2017, POSING A SERIOUS POTENTIAL THREAT TO THE INDUSTRY.
• AS A MATTER OF FACT, ABOUT HALF OF TOTAL GOVERNMENT POSTSECONDARY EDUCATION COMES FROM STATE GOVERNMENTS WHILE
FEDERAL CONTRIBUTIONS COMPRISE MOSTLY OF GRANTS BESTOWED ON UNIVERSITIES TO BE USED FOR SPECIFIC RESEARCH. A RISE IN
GOVERNMENT FUNDING FOR UNIVERSITIES WILL CAUSE ENROLLMENT IN TECHNICAL AND TRADE SCHOOLS TO GROW, AS GOVERNMENT
FUNDING TYPICALLY INCREASES AFFORDABILITY FOR STUDENTS WHO NEED EDUCATION LOANS. GOVERNMENT FUNDING FOR
UNIVERSITIES IS EXPECTED TO INCREASE OVER 2017, REPRESENTING A POTENTIAL OPPORTUNITY FOR THE INDUSTRY.
OUR TARGET MARKET
• PRIOR TO CHOOSING A LOCATION FOR OUR VOCATIONAL CENTER, WE CONDUCTED FEASIBILITY
STUDIES AND ARE SET TO UNDERTAKE MARKET SURVEY TO IDENTIFY THOSE WHO WILL BENEFIT
GREATLY FROM OUR SERVICE OFFERINGS.
• ESSENTIALLY, THE DEMOGRAPHIC AND PSYCHOGRAPHIC COMPOSITION OF THOSE WHO
REQUIRE OUR SERVICES CUT ACROSS INDIVIDUALS, SCHOOL LEAVERS, CORPORATE
ORGANIZATIONS, UNIVERSITIES ENTREPRENEURIAL DEPARTMENTS, ASPIRING ENTREPRENEURS
AND RELIGIOUS ORGANIZATIONS WHO NEED TO ACQUIRE TRADE AND TECHNICAL SKILL SETS.
OUR TARGET MARKET
• UNLEARNED/ARTISANS- THIS SEGMENT PREFER VOCCATINAL TRAINING. THEY APPROX. CONSTITIURE 40% OF OUR
CUSTOMERS
• UNDERGRADUATES-STUDENTS: SOME UNIVERSITIES HAVE NOW ENTREPRENEURSHIP DEPTS; WE INTEND TO PROMOTE
TO PARTNER WITH US.
• CORPORATE CUSTOMERS: THEY HAVE OUTSOURCING NEEDS AND SPECIALIST KNOWLEDGE IN AREAS OF COMMERCIAL
TRAININGS FOR THEIR STAFF.
• SMALL BUSINESS OWNERS- THEY VALUE INFORMATION AND SKILLS THAT WILL GROW THEIR BUSINESSES- WE WILL
REACH OUT TO THEM TO TRAIN THEIR STAFF FOR SKILL IMPROVEMENTS.
• FOR PEOPLE WITH TASTE OF READING- THEY HAVE FLAIR FOR KNOWLEDGE AND THEY ARE OUR TARGET FOR OUR
BOOKS LIBRARY
• DISABLED PEOPLE – THEY HAE SUPPORT FROM AID ORGANIZATIONS TO BE TRAINED IN ONE VOCATION OR THE OTHER.
OUR COMPETITIVE
ADVANTAGE
• IN SPITE OF THE FACT THAT VOCATIONAL SCHOOLS SCALE THROUGH HURDLES BEFORE THEY ARE ESTABLISHED DOES NOT MEAN THAT THERE ARE NO REAL COMPETITIONS IN
THE INDUSTRY. THE TRUTH IS THAT NO MATTER THE LINE OF BUSINESS THAT YOU ARE INVOLVED IN, AS LONG AS IT IS CALLED BUSINESS, YOU WILL DEFINITELY FACE ONE
FORM OF COMPETITION OR THE OTHER AND VOCATIONAL SCHOOL & TRAINING CENTER IS NOT AN EXEMPTION.

• SO, IF YOU ARE LOOKING TOWARDS SETTING UP THIS TYPE OF BUSINESS, IT IS ADVISABLE TO DO YOUR DUE DILIGENCE BEFORE LAUNCHING THE BUSINESS IF INDEED YOU
WANT TO SUCCEED.

• OUR COMPETITIVE EDGE IS THAT WE HAVE THE ABILITY TO QUICKLY ADOPT NEW TECHNOLOGY, WE HAVE ACCESS TO HIGHLY SKILLED WORKFORCE AND OUR LOCATION IS IN
FACT ONE OF OUR MAJOR STRENGTHS BECAUSE WE ARE LOCATED WITH THE RIGHT DEMOGRAPHY FOR THE KIND OF BUSINESS WE RUN.

• ANOTHER STRENGTH THAT COUNTS FOR US IS THE POWER OF OUR TEAM AND MANAGEMENT. WE HAVE A TEAM THAT ARE CONSIDERED EXPERTS IN THE VOCATIONAL
SCHOOL & TRAINING CENTER LINE OF BUSINESS, A TEAM OF HARDWORKING AND DEDICATED INDIVIDUALS.

• LASTLY, ALL OUR EMPLOYEES WILL BE WELL TAKEN CARE OF, AND THEIR WELFARE PACKAGE WILL BE AMONG THE BEST WITHIN OUR CATEGORY IN THE INDUSTRY. IT WILL
ENABLE THEM TO BE MORE THAN WILLING TO BUILD THE BUSINESS WITH US AND HELP DELIVER OUR SET GOALS AND ACHIEVE ALL OUR BUSINESS AIMS AND OBJECTIVES.
SALES AND MARKETING
STRATEGY
• MARKETING STRATEGY AND SALES STRATEGY
• THE MARKETING STRATEGY TO BE ADOPTED BY HAMAR VOCATIONAL CENTER IS GOING TO BE DRIVEN BASICALLY
BY EXCELLENT CUSTOMER SERVICE AND QUALITY TRAINING DELIVERY. WE WILL ENSURE THAT WE BUILD A LOYAL
CUSTOMER BASE.
• WE WANT TO DRIVE SALES VIA THE OUTPUT OF OUR JOBS, GOODWILL AND REFERRAL FROM OUR SATISFIED
STUDENTS.
• HAMAR VOCATIONAL CENTER WILL BE STRATEGICALLY LOCATED IN KPP WHERE MOST UNIVERSITIES AND
LEARNING INSTITUTIONS HAVE THEIR CAMPUSES AND WE ARE GOING TO MAXIMIZE THE OPPORTUNITIES THAT IS
AVAILABLE FOR THE BUSINESS WHERE IT WILL BE VISIBLE AND ACCESSIBLE TO OUR TARGET MARKET.
• OUR SALES AND MARKETING STAFF WILL BE RECRUITED BASED ON THEIR EXPERIENCE IN THE INDUSTRY AND
THEY WILL BE TRAINED ON A REGULAR BASIS SO THAT THEY ARE WELL EQUIPPED TO MEET THEIR TARGETS.
SALES AND MARKETING
STRATEGY
• HAMAR VOCATIONAL CENTER, IS SET TO MAKE USE OF THE FOLLOWING MARKETING AND SALES STRATEGIES TO ATTRACT CLIENTS;

• INTRODUCE OUR VOCATIONAL SCHOOL & TRAINING CENTER BY SENDING INTRODUCTORY LETTERS ALONGSIDE OUR BROCHURE TO SCHOOLS
AND OTHER KEY STAKE HOLDERS IN AND AROUND MOGADISHU

• PRINT OUT FLIERS AND BUSINESS CARDS AND STRATEGICALLY DROP THEM IN OFFICES, LIBRARIES AND PUBLIC FACILITIES ET AL.

• POST INFORMATION ABOUT OUR VOCATIONAL CENTER AND THE SERVICES WE OFFER ON BULLETIN BOARDS IN PLACES LIKE UNIVERSITIES,
SCHOOLS, LIBRARIES, AND CAFETERIAS ET AL

• PLACE A SMALL OR CLASSIFIED ADVERTISEMENT IN THE NEWSPAPER, SIGNPOSTS OR LOCAL PUBLICATION ABOUT OUR VOCATIONAL CENTER
AND THE SERVICES WE OFFER

• LEVERAGE ON REFERRAL NETWORKS

• ADVERTISE OUR VOCATIONAL CENTER IN RELEVANT ENTERTAINMENT MAGAZINES, NEWSPAPERS, TV AND RADIO STATIONS.

• ATTEND RELEVANT EXPOS, SEMINARS, AND BUSINESS FAIRS ET AL TO MARKET OUR SERVICES

• ENGAGE IN DIRECT MARKETING APPROACH

• ENCOURAGE THE USE OF WORD OF MOUTH MARKETING FROM LOYAL AND SATISFIED STUDENTS

• JOIN LOCAL CHAMBERS OF COMMERCE AND INDUSTRY AND OTHER RELEVANT GROUPS TO MARKET OUR SERVICES
SOURCES OF INCOME
• HAMAR VOCATIONAL CENTER, IS ESTABLISHED WITH THE AIM OF MAXIMIZING PROFITS IN THE TRADE AND
TECHNICAL SCHOOLS INDUSTRY AND WE ARE GOING TO ENSURE THAT WE DO ALL IT TAKES TO ATTRACT OUR
TARGET MARKETS CLIENTS ON A REGULAR BASIS.
• HAMAR VOCATIONAL CENTER, WILL GENERATE INCOME BY OFFERING THE FOLLOWING MAJOR SERVICES;
• COMMERCIAL TRAINING COURSES
• CONSTRUCTION, ALUMINIUM AND STEEL WORKS, PLASTERING, FLOOR TILING, MOULDING CEILINGS COURSES.
• ELECTRICALS & ELECTRONIC EQUIPMENT, FIREFIGHTER TRAINING COURSES
• EXTERIOR/INTERIOR DECORATION, BEADS ARTS AND DESIGN COURSES
• AGRO-ALIED, TREE PLANTING, AND GARDENING COURSES
• TRADITIONAL HANDICRAFT & TAILORING COURSES
• FILM AND PHOTOGRAPHY- COURSES
SALES FORECAST
• WE ARE WELL POSITIONED TO TAKE ON THE AVAILABLE MARKET IN MOGADISHU AND WE ARE QUITE OPTIMISTIC
THAT WE WILL MEET OUR SET TARGET OF GENERATING ENOUGH INCOME/PROFITS FROM THE FIRST SIX MONTHS
OF OPERATION AND GROW OUR VOCATIONAL CENTER AND OUR STUDENT BASE.
• WE HAVE EXAMINED THE NEEDS FOR VOCATIONAL EDUCATION CENTER MARKET AND ANALYZED OUR CHANCES
IN THE INDUSTRY. WE HAVE COME UP WITH THE FOLLOWING SALES FORECAST. BELOW ARE THE SALES
PROJECTIONS FOR HAMAR VOCATIONAL CENTER. IT IS BASED ON THE LOCATION OF OUR BUSINESS AND OF
COURSE THE WIDE RANGE OF RELATED SERVICES THAT WE WILL BE OFFERING;
• FIRST FISCAL YEAR: $135, 000
• SECOND FISCAL YEAR: $200, 000
• THIRD FISCAL YEAR: $500, 000
OUR PRICING STRATEGY
• HAMAR VOCATIONAL CENTER WE WILL KEEP OUR FEES BELOW THE AVERAGE MARKET RATE BY
KEEPING OUR OVERHEAD LOW AND BY INCREASING CLASS SIZES AND NUMBER OF STUDENTS.
• WE ARE AWARE THAT THERE ARE SOME STUDENTS THAT WOULD NEED SPECIAL ASSISTANCE, WE
WILL OFFER FLAT RATE FOR SUCH SERVICES THAT WILL BE TAILORED TO TAKE CARE OF SUCH
STUDENTS’ NEEDS. THE PRICES OF OUR TRAINING SERVICES AND CERTIFICATIONS WILL BE SAME
AS WHAT IS OBTAINABLE IN THE OPEN MARKET.
PAYMENT OPTIONS
• THE PAYMENT POLICY ADOPTED BY HAMAR VOCATIONAL CENTER IS ALL INCLUSIVE BECAUSE WE ARE QUITE
AWARE THAT DIFFERENT CUSTOMERS PREFER DIFFERENT PAYMENT OPTIONS AS IT SUITS THEM BUT AT THE SAME
TIME, WE WILL ENSURE THAT WE ABIDE BY THE FINANCIAL RULES AND REGULATION IN THE COUNTRY. OUR BANK
ACCOUNT NUMBERS WILL BE MADE AVAILABLE ON OUR WEBSITE AND PROMOTIONAL MATERIAL.
• HERE ARE THE PAYMENT OPTIONS THAT HAMAR VOCATIONAL CENTER WILL MAKE AVAILABLE TO HER CLIENTS;
• PAYMENT VIA BANK TRANSFER
• PAYMENT WITH CASH
• PAYMENT VIA ONLINE BANK TRANSFER
• PAYMENT VIA MOBILE MONEY PLATFORM
• PAYMENT VIA CHECK
PUBLICITY AND ADVERTISING
STRATEGY
• HAMAR VOCATIONAL CENTER IS SET TO CREATE A STANDARD FOR THE VOCATIONAL SCHOOL & TRAINING CENTER BUSINESS NOT ONLY IN
MOGADISHU –BUT THROUGHOUT THE COUNTRY. WE WILL ADOPT AND APPLY BEST PRACTICES TO PROMOTE OUR BUSINESS. HERE ARE
THE PLATFORMS WE INTEND LEVERAGING ON TO PROMOTE AND ADVERTISE HAMAR VOCATIONAL CENTER.
• ENCOURAGE OUR LOYAL CUSTOMERS/STUDENTS TO HELP US USE WORD OF MOUTH MODE OF ADVERTISEMENT (REFERRALS)
• ADVERTISE OUR VOCATIONAL SCHOOL IN RELEVANT MAGAZINES, LOCAL NEWSPAPER, LOCAL TV AND RADIO STATIONS
• PROMOTE OUR VOCATIONAL SCHOOL ONLINE VIA OUR OFFICIAL WEBSITE
• LIST OUR VOCATIONAL SCHOOL ON LOCAL DIRECTORIES (YELLOW PAGES)
• SPONSOR RELEVANT COMMUNITY PROGRAMS
• LEVERAGE ON THE INTERNET AND SOCIAL MEDIA PLATFORMS LIKE; INSTAGRAM, FACEBOOK, TWITTER, ET AL TO PROMOTE OUR BRAND
• INSTALL OUR BILLBOARDS ON STRATEGIC LOCATIONS AROUND MOGADISHU
• DISTRIBUTE OUR FLIERS AND HANDBILLS IN TARGET AREAS
STARTUP EXPENDITURE
(BUDGET)
• STARTING OUR VOCATIONAL INSTITUTE WILL DEMAND ENOUGH CAPITAL TO COVER SOME OF THE BASIC
EXPENDITURE THAT IS GOING TO BE INCURRED. WE WILL NEED MONEY TO SECURE A STANDARD FACILITY,
ACQUIRE DIFFERENT TYPES OF TRAINING MACHINES AND EQUIPMENT, ACQUIRE LICENSE AND PERMITS,
RELEVANT SOFTWARE APPS AND WE WILL ALSO NEED MONEY TO PAY OUR WORKFORCE AND BILLS FOR A WHILE
UNTIL THE REVENUE WE GENERATE FROM THE BUSINESS BECOMES ENOUGH TO PAY THEM.
• WE HAVE NOT BEEN ABLE TO PULL CASH THAT WILL BE ENOUGH FOR US TO SUCCESSFULLY LAUNCH THE CENTER.
THE ITEMS LISTED BELOW ARE THE BASICS THAT WE WOULD NEED WHEN STARTING OUR VOCATION SCHOOL
AND TRAINING CENTER, ALTHOUGH COSTS MIGHT VARY SLIGHTLY;
• THE TOTAL FEE FOR REGISTERING THE BUSINESS IN SOMALIA – $300.
• LEGAL EXPENSES FOR OBTAINING LICENSES AND PERMITS – $500.
• MARKETING PROMOTION EXPENSES (5,000 FLYERS AT $0.04 PER COPY) FOR THE TOTAL AMOUNT OF – $200.
• THE TOTAL COST FOR HIRING BUSINESS CONSULTANT – $1,000. (ONE TIME COST)
• THE TOTAL COST FOR THE PURCHASE OF ACCOUNTING AND PAYROLL SOFTWARE – $1,000 (ONE TIME COST).
STARTUP EXPENDITURE
(BUDGET)
• THE TOTAL COST FOR LEASING FACILITY FOR THE BUSINESS – $1,000.
• THE TOTAL COST FOR EQUIPPING OUR LABS – $80,000
• OTHER START-UP EXPENSES INCLUDING STATIONERY – $500
• PHONE AND UTILITY DEPOSITS – $100 (ONE TIME COST).
• OPERATIONAL COST FOR THE FIRST 3 MONTHS (SALARIES OF EMPLOYEES, PAYMENTS OF BILLS ET AL) – $7,050
• THE COST FOR THE PURCHASE OF FURNITURE AND GADGETS (COMPUTERS, PRINTERS, TELEPHONE, TV, SOUND SYSTEM, SNOOKER BOARD, TABLES
AND CHAIRS ET AL) – $4,500.
• THE COST OF LAUNCHING A WEBSITE – $500
• THE COST FOR OUR GRAND OPENING PARTY – $2,500
• MISCELLANEOUS – $1,000
• GOING BY THE REPORT FROM THE MARKET RESEARCH AND FEASIBILITY STUDIES CONDUCTED, WE WILL NEED ABOUT ONE HUNDRED AND FIFTY
THOUSAND (150,000) U.S. DOLLARS TO SUCCESSFULLY SET UP A SMALL SCALE BUT STANDARD VOCATIONAL SCHOOL & TRAINING CENTER BUSINESS
IN MOGADISHU.
GENERATING FUNDS/STARTUP
• HAMAR VOCATIONAL CENTER IS OWNED AND WILL BE MANAGED BY ABDULRAHMAN. THE
STARTUP CAPITAL FOR THE BUSINESS WILL BE SOURCED FROM HIS PERSONAL CAPITAL
TOGETHER WITH A LOAN FACILITY OF $130,000.
• GENERATE PART OF THE STARTUP CAPITAL FROM PERSONAL ABDULRAHMAN: 20,000
• GENERATE A LARGER CHUNK OF THE STARTUP CAPITAL FROM (LOAN FACILITY).130,000
SUSTAINABILITY AND EXPANSION
STRATEGY
• THE FUTURE OF A BUSINESS LIES IN THE NUMBER OF LOYAL CUSTOMERS THAT THEY HAVE, THE CAPACITY AND COMPETENCE OF THEIR
EMPLOYEES, THEIR INVESTMENT STRATEGY AND THE BUSINESS STRUCTURE. IF ALL OF THESE FACTORS ARE MISSING FROM A BUSINESS,
THEN IT WON’T BE TOO LONG BEFORE THE BUSINESS CLOSES SHOP.
• ONE OF OUR GOALS IS TO BUILD A SOLID BUSINESS THAT WILL SURVIVE OFF ITS OWN CASH FLOW WITHOUT THE NEED FOR INJECTING
FINANCE FROM EXTERNAL SOURCES ONCE THE BUSINESS IS OFFICIALLY RUNNING.
• WE KNOW THAT ONE OF THE WAYS OF GAINING APPROVAL AND WINNING CUSTOMERS OVER IS TO OFFER OUR VOCATION AND TRAINING
SERVICES A LITTLE BIT CHEAPER THAN WHAT IS OBTAINABLE IN THE MARKET AND WE ARE PREPARED TO SURVIVE ON LOWER PROFIT
MARGIN FOR A WHILE.
• WE WILL MAKE SURE THAT THE RIGHT FOUNDATION, STRUCTURES AND PROCESSES ARE PUT IN PLACE TO ENSURE THAT OUR STAFF
WELFARE ARE WELL TAKEN OF. OUR COMPANY’S CULTURE IS GOING TO BE DESIGNED TO DRIVE OUR BUSINESS TO GREATER HEIGHTS AND
TRAINING AND RETRAINING OF OUR WORKFORCE IS AT THE TOP BURNER.
• AS A MATTER OF FACT, PROFIT-SHARING ARRANGEMENT WILL BE MADE AVAILABLE TO OUR MANAGEMENT STAFF AND IT WILL BE BASED
ON THEIR PERFORMANCE FOR THE PERIOD IN CONSIDERATION. WE KNOW THAT IF THAT IS PUT IN PLACE, WE WILL BE ABLE TO
SUCCESSFULLY HIRE AND RETAIN THE BEST HANDS WE CAN GET IN THE INDUSTRY; THEY WILL BE MORE COMMITTED TO HELP US BUILD
THE BUSINESS OF OUR DREAMS.
CHECK LIST/MILESTONE
• BUSINESS NAME AVAILABILITY CHECK: COMPLETED
• BUSINESS INCORPORATION: COMPLETED
• OPENING OF EDUCATION INSTITUTE BANK ACCOUNTS: IN
PROGRESS
• OPENING ONLINE PAYMENT PLATFORMS: IN PROGRESS
• APPLICATION AND OBTAINING TAX PAYER’S ID: IN PROGRESS
• SECURING A STANDARD FACILITY AND RECONSTRUCTING THE
FACILITY: IN PROGRESS
• APPLICATION FOR BUSINESS LICENSE AND PERMIT: IN PROGRESS
• CONDUCTING FEASIBILITY STUDIES: IN PROGRESS
• GENERATING PART OF THE STARTUP CAPITAL FROM LOANERS: IN
PROGRESS
• WRITING OF BUSINESS PLAN: IN PROGRESS
• DRAFTING OF EMPLOYEE’S HANDBOOK: IN PROGRESS
• DRAFTING OF CONTRACT DOCUMENTS: IN PROGRESS
• DESIGN OF LOGO FOR THE BUSINESS: IN PROGRESS
• PURCHASE OF TRAINING TOOLS AND EQUIPMENT AND SUPPLIES: IN
PROGRESS
• PRINTING OF PROMOTIONAL MATERIALS: IN PROGRESS
• RECRUITMENT OF EMPLOYEES: IN PROGRESS
• PURCHASE OF FURNITURE, OFFICE EQUIPMENT/STATIONERY, SOFTWARE
APPLICATIONS, ELECTRONIC APPLIANCES AND FACILITY FACELIFT: IN
PROGRESS
• CREATING OFFICIAL WEBSITE FOR THE BUSINESS: IN PROGRESS
• CREATING SOCIAL MEDIA ACCOUNTS/CAMPAIGNS FOR THE
BUSINESS: IN PROGRESS
• CREATING AWARENESS FOR THE BUSINESS: IN PROGRESS
• HEALTH AND SAFETY AND FIRE SAFETY ARRANGEMENT: IN PROGRESS
• ESTABLISHING BUSINESS RELATIONSHIP WITH VENDORS AND KEY
PLAYERS IN VARIOUS INDUSTRIES: IN PROGRESS