ADVERTISING FOR BUSINESS

Joshna Mariya Jose

WHAT ARE FACEBOOK ADS

The ads which user

comes across in the
sidebar on Facebook.com
or on their FB feed in
mobile phones, depicts
Facebook ADS
FACEBOOK ADVERTISING

• It is a term used to describe the form of advertising that focus mainly

on Facebook platform.
• Facebook ads are aimed to users based on their location,
demographic, and profile information. Many of these options are only
available on Facebook.
 HOW DID FACEBOOK
ADVERTISING START?

• Although Facebook has existed since 2004, Facebook advertising did

not boom until 2014. Before 2014, Facebook disapproved of advertising
and kept its news feed exclusive to posts by friends and families.
• However, in 2014, Facebook began allowing ads to appear on users’
news feeds, commencing the rise of the social advertising industry.
 HOW DOES FACEBOOK ADVERTISING WORK?

• Ads can appear on a user’s page

through paid search or paid social.
• This can be done through targeting:
Facebook uses user data to match
users with your products.
• Facebook directs ads that are only
relevant to users based on their
activity and interests: what the users
like, view, etc.
 HOW TO TARGET FACEBOOK ADS

• Facebook’s ad targeting options

are unparalleled. On Facebook, you
can target users by the following:

• Location
• Age
• Gender
• Interests
• Connections
 HOW TO TRACK PERFORMANCE

• Facebook Insights are great for • To properly track the performance

data within Facebook but can’t
provide information on users
who have left the site.
of your Facebook campaigns, you’ll
need to use an analytics program
like Google Analytics, or your own
back end system.
 WHY YOU SHOULD BE USING
FACEBOOK ADVERTISING
• Your customers spend most of their time on Facebook
• Facebook advertising is the most targeted form of advertising
• Facebook Advertising is the fastest & cheapest form of advertising
• Facebook advertising increases brand awareness and website traffic
• Facebook advertising can engage your website visitors
• Facebook advertising is mobile.
 CONCLUSION

Despite the learning curve, Facebook

advertising can be a great marketing
channel for the right business. The
most important points to remember
are target specific interests, use eye
catching images and track
everything.
THANK YOU!