ASPECTS OF

PRODUCTION
LESSON 1:
ASPECTS OF
PRODUCTIONS FOR
VISUAL ARTS

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 ASPECTS OF PRODUCTION
FOR VISUAL ARTS
◂ Creation of visual arts or performing arts
entails not just the art itself but the
different processes and elements in the
production as well.
◂ These aspects serve to augment and
strengthen the artistic merits in the artistic
expression.
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Some aspects of production are universal in
nature and can be found in the different
disciplines of art, while some aspects are only
found specific to an artistic field.

In the creation of one's art, there are different

facets. It does not simply begin and end with the
creation of art. There are other phases that are
considered and these are called the aspects of
production.
 AWARDS
Awards are given to artists to recognize a single
achievement or the career as whole. Most often awards
that are given for a single achievement is won through
competitions and contests.
 Some of the most popular visual arts competition in
the Philippines include the Shell National Students Art
Competition, the PLDT - DPC Visual Arts Competition,
the Metrobank Art and Design Excellence (MADE),
Vision Petron National Student art competition and the
GSIS Art Competition.
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◂ Some awards and given to artists to
acknowledge their talent or their
contributions to their craft. Some of the
most prestigious and respected of these
awards are the TOYM, Gawad CCP Para
sa Sining, Thirteen Artists Awards, the
Ateneo Art Awards, and the highest of
which are the Order of the National
Artist Award and the GAMABA.
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 Criticism and
Scholarship
Are the two of the most related aspects in the
production of art, whether visual or performing.
◂Art criticism is the evaluation of an artwork based
on its artistic merits, its historical and cultural
importance.
◂Art scholarship on the other hand is the orderly
organization and study of art, whether it is the
actual artwork itself or the artists or its art form.

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 ART
EDUCATION
Art education is the transfer of
knowledge,skills,and art appreciation
from a teacher to a student.
Education can be done in both formal
and informal settings.

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 MEDIA
 Media is the visual art component
that pertains to the material the
artist uses for his artworks.
 The most common and traditional
examples of media used by
contemporary artists are clay, wood,
metal, stone, fiber, dyes, paint, ink,
pencil, paper, glass, plastic, and film.
 The newer media types are computer
technology, light, genetic, thrash, etc. 9
 ORGANIZATIONS
Organizations are formed when people of
common goals band together for a cause
or goal, this is true for many art
organizations.
The Asian Cultural Council (ACC) is an
international art organization that began
in 1963 whose vision was to provide a
support system between the art and
cultural exchanges between the United
States and Asia through visual and
performing art projects.
 One of the most respected visual
art organization in the Philippines
is the Art Association of the
Philippines (AAP).
 It started as an alumni association
organized by respected art patron
Purita Kalaw Ladesma for the UP
School of Fine Arts in 1948.
 AAP hopes as stated in their 1986
amended by-laws,” to advance and
foster and promote the interests
of those who work in the visual
arts.”
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ART PATRONAGE
◂ The purchase or commission of
an artwork is called art
patronage. It can also be used
to describe the financial funding
given by an individual or
organization to an artist.

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LESSON 2:
ASPECTS OF
PRODUCTION FOR
PERFORMING ARTS
AUDIENCE, TIME, AND SPACE

◂ The performing arts have been presented to

various audiences, at different venues, and
different occasions.

◂ For the different ethnic groups in the Philippines,

most of the performing arts are heavily integrated
to their daily lives.

◂ In the urbanized areas, music, dance, theaters are

performed in both private and public space.
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AWARDS AND GRANTS
◂ Awards are given to performing artists as
recognition for their achievements in a
competition or in their cumulative career.
Awards can come in the form of trophies,
medals, certificates or cash.
◂ Grants are given to performing artists to aid
them in developing their craft.
◂ Commissions are financial compensations given
to performing artists to create a song, a
dance, or a play. 15
CRITICISM
◂ Criticism in the performing arts pertains
to the evaluation and examination of the
creation , expression, and meaning of the
particular piece or performance.

◂ The one who reviews and appraises the

performance is called a critic.

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ORGANIZATIONS

◂ Performing art organizations are formal or

informal groupings of artist and/or
enthusiast in order to support and
appreciate their chosen craft.

◂ Organizations can also be categorized

according to their base of operations.
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 UP MADRIGAL SINGERS, DAGYAW
THEATER DANCE AND COMPANY,
INTEGRATED PERFORMING ARTS GUILD

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• School-based organizations which means it
started and is organized by a school.

• Examples of school-based performing art

organizations are the UP Madrigal Singers,
the Dagyaw Theater Dance and Company in
Iloilo, and the Integrated Performing Arts
Guild of the Mindanao State University in
Iligan.

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◂ Community-based organizations are performing
art groups that serve the community, these are
less formal and often have volunteer performers.

◂ These groups often have the “crème de la

crème” of the performing artists.

◂ Examples are CCP Tanghalang Pilipino, the

Repertory Philippines, and now disbanded San
Miguel Philharmonic Orchestra.
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◂ Specialized organizations are focused on one
commonality. It composed of members of a
specialized aspect or field of the art.

◂ Examples are Manila Chamber Music Society

which specializes in chamber music, or the
PSME or Philippine Society for Music
Education which is an organization for music
teachers, educators,etc.

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◂ Performing art organizations are an integral part of
the performing arts. It is a support system to
protect the artist’s rights and promote advocacies
that unite them.

◂ FILSCAP, or the Filipino Society Composers,

Authors, and Publishers.
◂ Performing Rights Society of the Philippines
(PRSP).

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EDUCATION
◂ Is concerned with the transfer of knowledge,
the techniques, and styles.
◂ Informal education are often the type of
education seen in the ethnic groups where the
indigenous people teach the younger
generations of their community’s traditional
music, dance and rituals.
◂ In the formal education, performing arts are
included in the curriculum of the students.
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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(MUSIC)
◂ Composition is the artistic process in the creation
of music. It is traditionally referred to as the
practice of creating a notated score and its
completion through the interpretation by music
artists.

◂ The artist and composer can be the same person.

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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(MUSIC)
◂ Recording is the process of creating a multiple copies of
music to be distributed to the public. Preproduction is
the process in which producers and their people would
decide upon a concept or music performance.
◂ Production phase is the part where actual music is
created. The last is the postproduction. This step is
devoted to the promotion, marketing, and selling of the
finished product.

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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(MUSIC)
◂ Music industry is the business of selling recorded
music. This is collaborative work that entails
different personalities such as the producer, the
singer, or sometimes called the recording artist,
the composer, the arranger, the recording
company, managers, musicians, technicians, record
duplicators, disc jockeys, and the sales teams.

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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(DANCE)
◂ Choreography is a part of dance that arranges and
manipulates movements, formations, words, music,
sets, props, lights, and dancers to express an idea or
narration.

◂ Dance steps are combinations of human actions and

movements such as walking, sliding, running, leaping,
hopping, skipping, and jumping.
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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(DANCE)
◂ Design for dance are the visual materials used to
suggest, allude symbolisms and illusions. These
materials include sets, props, costumes, and lighting
◂ Sets are backgrounds that are sometimes
constructed or painted. The props and costumes
help identify characters and the events and enhance
the movement on stage. Lighting provided
appropriate mood or a sense of time
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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(THEATER)
 Acting is the art of embodying a character. It is
one of the most basic elements in theater.
Directing is the complete supervision and
management of all the different elements in
theater production.
◂ Script or the play script is the literal
transcription of the play. The person who writes
scripts for plays are called playwrights.
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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(THEATER)
◂ Sets refers to the scenes and props for the physical
presentation of the setting, period, and time
◂ Costume as a theatrical production aspect deals with
the distinct attire a character wears during
performance.
◂ Lighting is used to illuminate the stage, create
ambiance and mood , and highlight and exaggerate a
character’s movement.
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 ASPECTS OF PRODUCTION FOR
PERFORMING ARTS
(THEATER)
◂ Translation is the conversion of a
foreign to the vernacular, while
adaptation is the reinterpretation of
the play according to local cultures
and traditions to make it more
relatable to the audience.

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DANCE: THE
POWER OF
MOVEMENT
 DANCE PRODUCTION
◂ Contemporary dance is a performing art that involves
rhythmic body movement within a given space,
choreographed based on musical beat.

◂ It is performed either by dance performers in front

of an audience or by everyone on the dance floor.

◂ Wherever it is performed, it is an expression of idea

or emotion, releasing energy, or simply taking delight
in music and the dance movement itself.
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◂ In February 1970, the multi-talented dancer,
choreographer, artist director known as “The
Mother of Contemporary Dance,” Alice Reyes
established the Alice Reyes Modern Dance Company
with dancers from the Bayanihan Dance Company,
U.E Dance Troupe and Dance Theater Philippines.

◂ Another woman who deserves credit for bringing

ballet to the ordinary people is the founder of
Ballet Manila, Lisa Teresita Pacheco Macuja- Elizalde.
In 1984, she was recognized in Europe and became a
Prima Ballerina of Kirov Ballet. Ballet Manila has
reached its 20th year. 34
◂ In jazz, Douglas Nierras is the most
prominent. He has more than two decades of
involvement in dance through choreography,
pedagogy, and production.

◂ He is famous for his Metanoia, in which he

collaborated with musician Ryan Cayabyab to
create a 34- minute ballet set to the five
general parts of the Latin mass – the Kyrie,
Gloria, Credo, Sanctus, and Agnus Del.

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 CONTEMPORARY DANCE STYLES
◂ Disco dancing is a dance style popularized during the
1970s. It is characterized by movement in the hip and pelvic
and raising of arms to the beat of the disco music.

◂ Hiphop, which originated in America, refers to street dance

styles performed to hip-hop music. It includes dance styles
such as breaking, locking, and popping. What distinguishes
hip-hop from other dance styles is that it is often “freestyle”
or improvisation.

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Before Gangnam style as a dance craze, there
were top 10 dance styles that went hit in the
Philippines. These are described below:

1. The Nobody Dance was popularized by the

Korean group of five girls: The Wonder Girls,
who aired this dance through MTV in 2008.
The dance involved synchronized participants
clapping their hands, shaking their shoulders,
and swaying their hips to the catchy chorus.
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2.The Spaghetti Dance was made popular by
the Sexbomb Dancers in 2003. Inspired by
the Italian food, spaghetti, the dancers
twist their chest,belly, and hips upward
and downward.

3. The Chocolate Dance was the dance craze

by the Soul Control duo. Tap both of your
hands on your lap, then cross them over
to your arms, wiggle them in the air, then
lightly punch your armpit.
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4. The Papaya Dance was started by Pilipinas: Game
KNB? TV host Edu Manzano in 2007. The dance is
done by placing both hands near the right thigh
followed by the left. Point up,then down, then
slowly bring your pointed fingers back up drawing
imaginary waves in the air.

5. The Shalala Lala Dance was a dance floor hit in the

1990s through the group Dreamhouse. Once you
hear the clapping sound, clap your hands thrice
upward and then slowly move your arms in 3 counts
to right then left.
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6. The Otso-Otso Dance was popularized by
comedian Bayani Agbayani in 2003.

7. The Always Dance was popularized by Wowie

de Guzman with his eight-man dance group,
Universal Motion Dancers (UMD) in the
early 1990s.

8. The Shake Body Dancer Dance was

popularized by Maricel Soriano during the
1980s,danced to the tune of Magic Fire.
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9. The Asereje Dance was introduced by the
Spanish pop group Las Ketchup. The dance
is done by shuffling your hands with palms
down alternately then slowly bringing
them upward to the head.

10. The Macarena Dance was made popular

by the Spanish music duo Los del Rio.
The dance is done in 16 steps with criss-
crossing of hands to different parts of the
body.
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