AL-HILAL (PTV)

Chairman
Ch Abdul Sattar (founder of the organization )

Description
We took step in the market with the passion of maintaining a
tradition of pride in our products with growth through innovation,
commitment to team Management and the Quality improvement
Process.
 Vision
To be known as leader of quality products in the region.
 Sector # 1
Product portfolio
• Sultan Ghee
• Sultan cooking oil
• Rapeseed oil
• By products
• Soap
• Sultan Wanda
• Poultry feed
Sector # 2
Product portfolio
• Fresher juices
• Fresher carbonated drinks
• Blu water
Products of sector # 2
• Fresher juice was introduced in 2009 and become properly launched in
market in 2010.
PEST analysis
Political factor
• Dharna 2013 -14 (Islamabad & upper punjab)
• TLp protest
• Karachi (MQM)
 Economical factor
• Inflation
• High taxes
• Change in got. economic policies
 Social factor
Recently we face the Rumor about our product (sultan ghee)
“That we use some haram material in our production”
Technological factor
As technology changes every day, so in order to remain competitive in the
market we need to update system and plant with the new & latest
technology
An analysis about…!
 SWOT analysis
• Strength
Our quality and goodwill is our strength because we produce quality
oriented product that gives the maximum satisfaction to our customers
and a better market share.

• Weaknesses
Our weakness is you…. 
 Opportunities
The best opportunity that we are going to avail is that we are improving
our distribution network in rural areas,
Threats
Mostly our machinery is imported from other countries so in this
scenario we are facing very high (import duties ) if we want to import
and part of machine and any kind of raw material then it can cause
bearing heavy taxes.
Our followers
For beverages

• Shezan juice
• Maza juice
• Nestle
• Slice
• Product
• Place
Where to sell…..!
• Price
They focus on penetration prices and to get more out of the market. As
compare to their competitors their prices are low because they want to
retain the existing customers and attract the potential buyers
 Promotion mix
• Personal selling
• Advertising
• Sponsorship
Advertised through
• Electronic media
• Daewoo bus transportation company
• Print media
 Social welfare
The sultan foundation
• Schools : sultan foundation school
• Plantation ( 18 kassi road )
• Hospitals
• Environmental friendly machines / plants
Our New projects
• BLUE WATER BOTTLE ALONG WITH GLASS PACKING This will also maintain
the temperature of water and keep the water cool
Our New projects
• We are also on the test market of sultan red chili powder and sultan
salt.
 New product
We are going to introduced the premium quality of frozen (hygiene)
chicken in the market. So times up for unhealthy chicken !
Core values
• We are a result driven organization and our success starts with our
values. Our culture fosters an environment of respect and quality
consciousness while demonstrating honesty and ethical behavior in
our practices. Our values are deeply embedded in every function
within the organization.
Market analysis
• Segmentation analysis
They segmented the market in a way that their product best fit in that
particular market: like juice for teen agers, cooking oil for every
household, poultry food for the poultry sheds etc.

• Need want analysis

They have a department which anticipates needs and wants of the
consumer and if there is any change in any buying habit and taste so
they try to satisfy their customer in a best possible manner
Market analysis
• Product service analysis
Product analysis can take different forms but in general it means asking
questions about a product and forming answers. It can mean experts
analyzing a product or members of the general public or potential
customers/groups of people. Product analysis can take place at almost
any stage of the design process.
Targeted markets
For beverages = youngsters, teens, travelers, different events etc.

For oil & ghee = household , grocery stores , retail shops , housewives
etc
Market research analysis
The market research analysis technique involves seeking opinion and
conducting social research to get information which is the need of the
hour. They use the different research methods like

• survey research
• direct interview through sampling
Legal requirements
• Supreme court order
• Taxes
• Iso standers
• Brand license
Thanks for your attention