Group Members:

 Abeera Khan (6934)

 Atiya Rahman (6743)
 Salman Saleem (6144)
 Wajeeha Wasim (6704)
Supply Chain Management Strategies Of
 History

The beginning…….January 1964 with just 1000 chickens

reared in an under developed poultry shed.

 Present standing

A leading name in poultry industry in Pakistan with six broiler farms each

with the capacity for 300,000 birds.

A distinctive firm which has integrated all poultry production activities

under one umbrella.

 Strategic Supply Chain
Planning

• Planning supply chain strategies

Step 1

• Designing the business portfolio

Step 2

• Setting the company goals and strategies

Step 3

• Defining the company mission

Step 4
 K & N’s Competitive
Strategies
 Important: We deliver highly valued benefits to our target customers in our
products.

 Distinctive: We have no strong competitor and enjoy and enjoy distinctiveness in

the market as we promised for healthy chicken.

 Superior: We are providing pure hygienic food in at comparable prices.

 Communicable: The consumer can feel the difference in our quality, taste,

hygiene, and prices that are communicable.

 Cont.…..

 Preemptive: Competitor needs a lot and lot hard work to match our standard.

 Affordable: Buyer can afford to pay for the difference.

 Profitable: The difference is profitable both for the company and the customers.
 K & N’s Supply Chain
Strategies

Product flow involves the movement of goods from the supplier to a

customers, as well as any customers returns or service needs. Information

flow involves getting orders.

Cont.….

Supply chain management flows can be divided into two main flows:

 K & N’s ultimate goal to of effective supply chain management is to reduce inventory.

 K & N’s supply chain management involves coordinating and integrating these flows

both within and among companies. Supply chain management of K & N’s is the

oversight of materials, information, and finance.

 K & N’s Competitive Strategy

To provide distinctive, valued, standardized and

hygienic food.

K & N’s Supply Chain Strategy

Aim to reduced in-house inventory as low as

possible by coordinating supply chain parties.
Efficiency Responsiveness

Facilities Inventories Transportation

Information Sourcing Pricing