Escolar Documentos
Profissional Documentos
Cultura Documentos
- Anand Kurian
-Presented By-
Anika Goel
Abhijeet Singh
Akshay Batra
Akshay Varma
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Triple F Model
• Function:
What a product can do, tasks it can perform and how well it can
perform them.
• Functionality:
How the user gets it to perform those functions.
• Form:
Design of the product.
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Function and Functionality
• Apple II:
Primary launcher of personal computer industry.
Micro computer product developed by Steve Wozniak.
He developed circuit board and operating software.
Steve Jobs and Steve Wozniak worked together.
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The Macintosh
• Xerox Corporation showed its bitmapped Screen and made a
graphical representation possible .
• One of the biggest raids in chronicle industry.
• Introduction of single button mouse ($15/Per Piece).
• New features in mouse like dropping file by dragging the mouse
• Motivated engineers to make better product.
• Increased the booting speed of Macintosh by 28 sec faster.
• Apple taken the idea to totally new and different level.
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Itunes (why it was created?)
• The other music apps were complicated.
• The apps were scored extremely poorly on functionality.
• Apple designed the new app itunes to make it simpler.
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The Ipod (why it was created?)
• Itunes led the creation of ipod.
• Toshiba created a small 1.8 inch drive with a capacity of 5GB.
• Steve Jobs wanted a device with songs and functionality in just three
clicks.
• Ease to use.
• Most of the apple devices does not have on/off switch options.
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iPhone and iPad
• Life became easier with the invention of iPhone
• iPad was very easy to use. No instructions were needed to use it.
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Contd.
• Jobs wanted the device to be able to play a song in just 3 clicks.
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Apple’s Philosophy
• Empathy
• Focus
• Impute
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The Brand name and the Logo
• Name of the company (Apple Computer) was suggested by Steve Jobs
• It later became Apple after removing the ‘computer’ from it’s name.
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The mass production of art
• Adopted Bauhaus Aesthetic.
• Power Mac G4 Cube (released in the early 21st century) was exhibited
in New York’s Museum of Modern Art.
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Minimal, yet playful
• Buddhism had a lot of influence in the design of the products.
• Jobs met Jony Ive who later became the chief design officer of Apple
• Both Jobs and Ive believed that design is fundamental soul of a man made creation that ends up
expressing itself in successive outer layers.
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Contd.
• Jobs and Ive continued to make computers that are not intimidating
to the customer.
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Reverse Engineering
OTHER FIRMS APPLE
Creating Creating
innards innards
Designing
a shell
Fitting
Fitting innards in innards in
the shell
Macintosh
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Evolution of mac designs till now.
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Contd.
• At NEXT, Steve jobs very own company – he had his heart on a cube
design, only the circuit boards have to be reconstituted to fit in a tight
cube.
• Hartmut Esslinger, a German designer for Apple - directly selected
and hired by Jobs.
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On the screen
• When Jobs dropped out of his college at Reed, he opted to attend
calligraphy classes, which helped overtaking all the competitors in
the industry.
• Designer fonts on a screen, a game changer.
• Introduction of shapes and rounded corner rectangles.
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Why don’t you see it is important.
• Jobs inherited his love for pure craftmanship.
• He might not feel unusual over criticising the printed circuit board
inside Macintosh, because he had believed in a saying,
“ Quality is more important then quantity, no matter we sell only 10
pieces of Macintosh, but we’ll sell a device which must be better then
the previous standings.”
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The Packaging.
• Mike Markkula had stressed that they needed to ‘impute’ (to
comprehend and accept that yes, people do judge a book by its
cover).
• Therefore, outer packaging determines the worthiness(quality over
price) of the product.
• Apple engineers and designers believed in Steve Job’s philosophy that
packaging can be expressed as a theatre that creates a story, which
can make or break the perception of the buyer about the product.
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Reset and start over
• It is not just once when Jobs can ask to redesign everything from
scratch.
• Results pays off in favour of Jobs.
• Pressed the Restart button and started over.
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Backfire Design VS Engineering
• Conflicts between Designers and Engineers are very common in
companies.
• Designers in apple were given more decisional power because of
following reasons:-
I. Design and looks of the devices plays very important role for Steve Jobs .
II. He believed, end consumer should be satisfied and must buy apple with the
looks of its products, which has been apple’s Unique selling point (USP).
• But sometimes, there were minor hiccups,
for example
I. ipod nano
II. Iphone 4
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The Stores
• Jobs believed that the store will become the most powerful physical
expression of the brand.
• This forecast never come true, but Apple stores become one of a kind
retail outlets as a matter of fact.
• Apple hired an architectural firm to design all of their Stores, and
Steve Jobs took most of the decisions.
• APPLE created an excitement over the store openings, same way as
they did for their product launches.
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Summing up Steve Jobs.
• Fortune magazine has rated Steve Jobs as the greatest entrepreneur of
his time(despite, some can still argue).
• Steve Jobs was the first to recognise the importance of the technology
space.
• His major contributions were not in the functions of the gadgets he
produced, but functionality and also the form of products he produced.
• He’s more of a quality driven person than just working around the
corner.
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THANK YOU
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