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For
the past three years, the companyࠈs
products have been in good demand.

The staff has met this growing demand in


the market with increased sales.
„   

 „
  
   „
„   

„r.Krishnan is a very friendly man and is liked
by his peers and the regular clients of the
company.

The company has always considered „r.


Krishnan as an ࠋassetࠌ and a dependable loyal
employee.

BUT

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„ . Krishnan is old and has entered a state of semi-retirement.

His sales have not increased like that of the other employeesࠈ.

He lacks the determination to improve his sales.


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›orter-Lawler theory:
Satisfaction is determined by Intrinsic and Extrinsic
rewards.

einforcement theory: ›unishment vs ›ositive


einforcement
  |  
] 
   „
ß  

]. It will increase the organizational effectiveness ,if he


is replaced by a suitable person.

2. He is hindering the progress and smooth working of


the organization.
ß 
 

]. He has been loyal to the company since 20 yrs.

2. He is an asset to the company.

3. It has a negative impact on the morale of other employees.

4. His old clients wont be comfortable with the new person who
replaces Krishnan.

5. The company will lose the advantage of his experience and ideas
in the field of marketing.
 
    „„ 

]. „onetary factors may motivate an employee.

2. ›roviding group incentives is also a good idea.


]. „onetary incentives have generally not proved to be
effective on senior employees.

2. His subordinates and other groups may also expect


the same.
 
      „   
]. Increasing the post-retirement benefits may help
him decide if it is time for retirement.

2. But it depends on how he values monetary


incentives.
 
  „  $ 
 „ 
#     
]. High status titles have a great motivational value in the
case of senior employees.

2. Extrinsic factors like car and luxuries are only an


addition
 

    


÷ounseling is basically a process in which the counselor


or a therapist helps the person understand the problem
and guides through the whole process so that the person
can handle his responsibility efficiently..
Ingredients of counseling

›  
 
 
: It should cover all the aspects related
to the employee performance like the targets, employee's
responsibilities, problems faced, employee aspirations, inter-
personal relationships at the workplace.

› 

ß  
: Families and friends are an
important and inseparable part of the employee's life. „any a
times, employees carry the baggage of personal problems to
their workplaces, which in turn affects their performance
adversely.
Therefore, the counsellor needs to strike a comfort level
with the employees and, counselling sessions involving
their families can help to resolve their problems and
getting them back to work- all fresh and enthusiastic.

Y ›  : Other problems can range from work-


life balance to health problems. ÷ounselling helps to
identify the problem and help him / her to deal with the
situation in a better way.
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Helps the company to know more about employee.

Understand the situations and look at them with a new


perspective and positive outlook
Helping in better decision making.

÷oping with the situation and the stress.


 
 „ „    
 
„  !   „
 
Heading a group of highly effective employees may
boost up his enthusiasm and also ease his
responsibilities a bit.

But the group members may not always be willing


to share his responsibilities.

Also, motivation is no guaranteed.


Should we shift him from the sales branch to another
one ?

A shift in the working environment and nature of work


is sometimes refreshing.

But, in the case of „r. Krishnan who is already aged, it


may not have same effect.
  | 
„ . K ISHNAN SHOULD BE › O„OTED AND
„ADE THE ADVISO OF THE SALES
DE›A T„ENT OF THE ÷O„›ANY.

By doing thus, the company still has the benefit of his


experience and also his clients would be happy.

„ost importantly, it would give satisfaction to „r.


Krishnan which would motivate him to perform his
new role with enthusiasm.

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