SUPER MARKET

STORE AND NON STORE

• STORE RETAILING IS A • NON STORE RETAILING IS A FORM OF
PLACE OF BUSINESS RETAILING IN WHICH SALES ARE MADE
USUALLY OWNED AND TO CONSUMERS WITHOUT USING
OPERATED BY A RETAILER PHYSICAL STORES
BUT SOMETIMES OWNED • THE NON-STORE RETAILERS ARE
AND OPERATED BY A KNOWN BY MEDIUM THEY USE TO
MANUFACTURER OR BY COMMUNICATE WITH THEIR
SOMEONE OTHER THAN A CUSTOMERS SUCH AS DIRECT
RETAILER IN WHICH MARKETING, DIRECT SELLING AND
MERCHANDISE IS SOLD VENDING MACHINES OR E –TAILING.
PRIMARILY TO ULTIMATE
 INTRODUCTION

• A SUPERMARKET IS A SELF-SERVICE SHOP OFFERING A WIDE VARIETY

OF FOOD, BEVERAGES AND HOUSEHOLD PRODUCTS, ORGANIZED INTO
SECTIONS AND SHELVES. IT IS LARGER AND HAS A WIDER SELECTION THAN
EARLIER GROCERY STORES
• A LARGER FULL-SERVICE SUPERMARKET COMBINED WITH A DEPARTMENT
STORE IS SOMETIMES KNOWN AS A HYPERMARKET.
• THE TRADITIONAL SUPERMARKET OCCUPIES A LARGE AMOUNT OF FLOOR
SPACE, USUALLY ON A SINGLE LEVEL. IT IS USUALLY SITUATED NEAR A
RESIDENTIAL AREA IN ORDER TO BE CONVENIENT TO CONSUMERS. THE BASIC
APPEAL IS THE AVAILABILITY OF A BROAD SELECTION OF GOODS UNDER A
SINGLE ROOF, AT RELATIVELY LOW PRICES.
RELIANCE
SMART
 SCENARIO IN INDIA

•RELIANCE SMART STARTED THEIR JOURNEY FROM MUMBAI, PUNE

AND BANGALORE AND SOON WILL BE EXTENDING THEIR
NETWORK IN OTHER CITIES.
•RELIANCE SMART IS A NEW AGE SUPERMARKET SERVING THE
NEEDS OF TODAY’S SMART AND VALUE SEEKING CUSTOMERS.
• RELIANCE SMART OFFERS A ONE-STOP SHOPPING EXPERIENCE
BY OFFERING FRESH PRODUCE, BAKERY, DAIRY PRODUCTS,
HOME AND PERSONAL CARE PRODUCTS, GENERAL
MERCHANDISE.
• RELIANCE SMART ESTABLISHED RELIANCESMART.IN WHICH HAS MADE
GROCERY SHOPPING EVEN SIMPLER AND CONVENIENT BY BRINGING
IT TO CUSTOMERS DOOR STEP.
•THIS LEADS TO NO MORE HASSLES OF SWEATING IN CROWDED
MARKETS OR GROCERY SHOPS.
•RELIANCESMART.IN OFFERS OVER 6,000+ PRODUCTS AT COMFORT
OF YOUR HOME, OFFICE OR ON THE MOVE.
• IT OFFERS YOU CONVENIENCE OF SHOPPING EVERYTHING THAT
YOU NEED FOR YOUR HOME - BE IT FRESH FRUITS & VEGETABLES,
CEREALS, PACKAGED FOOD, BAKERY & DAIRY, FROZEN & PET FOOD,
HOUSEHOLD CLEANING ITEMS TO YOUR SPECIALISED BEAUTY &
PERSONAL CARE PRODUCTS FROM A SINGLE VIRTUAL STORE.
 INTERNATIONAL SCENARIO

• RELIANCE SMART HAS NOT YET ENTERED THE INTERNATIONAL

MARKET AND IS NOT LOOKING TO ENTER INTO THE FOREIGN
MARKET
 BENEFITS AND LIMITATIONS

• WIDE RANGE OF BRANDS & PRODUCTS TO • THE COMPANY CANNOT EXPAND THEIR STORES IN
CHOOSE FROM EXCLUSIVE RANGES LIKE DIFFERENT COUNTRIES EASILY.
ORGANIC,REGIONAL DELICACIES & MANY • THERE IS LACK OF PERSONAL ATTENTION
MORE.
• IT IS NOT SUITABLE FOR SALE OF ALL PRODUCTS.
• DEDICATED WORKFORCE NETWORK &
INFRASTRUCTURE TO ENSURE ON-TIME • GOODS WHICH NEEDS EXPLANATION BY
DELIVERY SALESMAN CANNOT BE SOLD IN SUPERMARKETS.
CONVENIENT OPTIONS OF DELIVERY • SHORTAGE OF TRAINED MANPOWER.
SLOTS.
• USER FRIENDLY & EASY TO NAVIGATE
WEBSITE
 SUGGESTIONS
• THE ENTRANCE AREA SHOULD BE ATTRACTIVE AS IT IS AN ESSENTIAL FACTOR
FOR THE FOOTFALL OF STORE. IT MUST BE CLEAN AND LITTER FREE TO ATTRACT
THE CONSUMERS.
• FOR EASY CARRY OF PRODUCTS,BASKETS AND TROLLY MUST BE IN REACH OF
THE CUSTOMERS.
• THE STORE MUST BE FREE FROM ODOR.
• THE PRICE ON THE PRODUCT SHOULD BE MARKED ACCURATELY.
• PROMOTION IS THE MAIN REASON PEOPLE VISIT THE STORE SO
PROMOTIONAL OFFERS SHOULD BE DISPLAYED PROPERLY.
• THE STAFF SHOULD BE WELL GROOMED.
 CONCLUSION
• IT IS OBSERVED THAT MORE NUMBER OF CUSTOMERS IS VISITING THE TRENDY SUPERMARKETS OF-LATE.
• WE ARE ALSO WITNESSING A LARGE NUMBER OF RETAILERS ENTERING THE MARKET IN DIFFERENT KINDS
OF FORMATS. THIS MEANS THAT THERE WOULD BE INCREASE IN THE COMPETITION AMONG THE EXISTING
PLAYERS AS WELL AS THE NEW ENTRANTS IN THE MARKET.
• THE BEST WAY TO BEAT THE COMPETITION BY THE EXISTING PLAYERS IS TO HAVE A THOROUGH
INTROSPECTION INTO THEIR MARKETING BASICS. IT IS THE RIGHT TIME TO EMPLOY SOME CHANGES IN
THEIR BASICS.
• SUPERIOR LEVELS OF SERVICE QUALITY AMONG THE SUPERMARKETS CAN ACT AS A BARRIER FOR THE NEW
ENTRANTS TOO.
• SINCE RETAILING IS PART OF SERVICE INDUSTRY, THE DIMENSIONS OF SERVICE QUALITY CAN BE A GOOD
GUIDELINE
• IT HAS BEEN PROVED BY MANY STUDIES THAT SUPERIOR SERVICE QUALITY LEADS TO BETTER CUSTOMER
SATISFACTION WHICH IN TURN LEADSS TO CUSTOMER LOYALTY.
 THANK YOU
MADE BY : FAIZAAN CONTRACTOR
NOOR MOHOMMED TAIBANI
MIHIR SHAH
JAI PESHWANI