The Concept of

Road Shows
 What are Road Shows ???

Road Shows are formal Buyer-Vendor meets where :

•Vendors display their products and merchandise range

•Buyers evaluate the range

•Buyers give confirmed orders and feedback on the

gaps in the range
 Why Road Shows ???
•Efficient Buyers know the pulse of the Consumers
•They are aware of the current /forecasted trends
•Buyers add the business perspective to the merchandise offering of
the brand

Road shows act as a medium through which the manufacturing

company tries to gauge the success and failure of its season’s
offering before the merchandise hits the shelf.

This helps the brand/manufacturing company in two ways:

1. It enables them to control and manage inventory better because

of pre-booked confirmed orders.

2. It enables them to have a Customer Centric approach by gauging

with reasonable accuracy the tastes and preferences of the
target market.
 Benefits of Road Shows
Manufacturer/
Brand

Better Retailer Better control on

Production Inventory
Planning Lesser Dormancy
Better Lead Time Lesser Stock Out
Management Situations
Better performance Lesser Mark
on the criteria of downs
Booked Vs
Delivered orders Better Bottom-
leading to better lines
Vendor
Relationships
 Pre – Road Show

Design Compilation:

 The color and fabrics are squared upon according to the season using feedbacks from
various sources and road shows in countries like France, Italy, etc.

Design Development:

 Selection of designs by product merchandisers and designers.

Sampling:

 According to the design , sample should be prepared.

 Measurement and fits should be well according to the given design docket.
 Trims should be used and placed to their respective places etc.
 During Road Show

Bulk Booking:
 The first three days are for key buyers booking like Lifestyle, Shoppers Stop, Kapsons’,
Dubai and EBO’s.
 A swatch reference is given to these major buyer for all styles booked.
 On the basis of quantities booked for each style there is first drop out style selection. And
the slow moving styles are removed from collection.
 Feedback from buyer towards the range during Road Show is one key activity
 And the new range is explained with the colors, the finish, and new style that the brand has
come with for the season. Here they come to know the booking quantity and start preparing
according to it.

Order Compilation:

 Approved samples of fabric are showcased in Road Shows for prior booking of fabric.
 Post Road Show

Fabric Order:

 This is done to source fabric at competitive prices from vendors or suppliers. The lead time
for this process is 90 days.

Road show Analysis:

 Category manager with the help of his/her team member analyze the total order got during
Roadshow.
 Here in this stage, after getting all the details a new swatch card is made that has final
range selection.
 The entire fabric swatch card has to be remade for fabric development for bulk.
 Then one set of samples are handed over to production department as reference samples
for the bulk production.
 This ends the process of forward booking with the design and product team.
 Merchandise Monitoring- Pre Store

Picking
Store A
&
Packing

Factory
Warehouse
Store wise Store B
Road Show

Store C

Inwards Despatch Store

Inwards
Merchandise Monitoring- At Store

Store A
 Head Office: End of Season

•NEXT YEAR
SELL THROUGH ANALYSIS MERCHANDISE
PLANNING

Head CATEGORYWISE REVIEW •FEEDBACK TO

Office DESIGN

•REPORTING TO
BUDGET Vs ACTUALS
TOP
MANAGEMENT