HAIRCARE INDUSTRY AT A GLANCE 22500

Crore Size Of the Industry

2.43
IMPRESSIONS

54%
Market expected to be
Rural
PESTEL
Political
1. Companies can’t mislead
customers regarding products
with ads
2. Increased spending by Govt to
promote business in India
3. Flexible regulations to increase
international trade in India
4. Tax exclusion in excise and sales
duty
Technological
1. Development of compounds
used in shampoos ,making
shampoo less expensive, less
irritating while giving greater
performance
2. New packaging techniques to
reduce plastic used
3. Investment in tech to reduce
supply chain and transportation
Economical
1. Hair care industry typically
immune to economic downturn
2. Growth in economy led to
growth in industry
3. Increase in disposable income of
customers
4. Better economic environment
due to efforts by govt
Environmental
1. Increase in environmental
awareness led to promotion of
sustainable innovation in
product formulations
2. New tough Environmental laws
can affect production
procedures
3. Innovation ex. Usage of Plant
based material to manufacture
bottles decreased greenhouse
gas emission
Social
1. Change in lifestyle due to
urbanization , increasing
income , new opportunities for
industries
2. Increasing awareness among
customers about products
3. Increase in hair related issues
resulting an increase in demand
for hair care products ex
shampoo, conditioners
Legal
1. Company needs to display
product info on packaging
2. Regulatory pressures to
develop and maintain supply
chains