Marketing Mix

OBJECTIVES:

-Discuss the 4 P’s of Marketing

-Identify Marketing Mix Concepts
-Create a Marketing Mix Presentation
What is Marketing?
Putting the right product
in the right place,
at the right price,
at the right time.
Quick Review
Target Marketing
a specific group of
customers that a company
will direct its products and
services to. Age, gender,
and economic status
define target markets.
MARKETING MIX
THE 4 P’S
-PRODUCT
-PLACE
-PRICE
-PROMOTION
PRODUCT
 What is the product?
 How will it satisfy the
customers need?
 How is it be packaged?
 What is the brand name?
 What is the image I want
my product to project?

Top ad icons of the century!!!

PLACE
 Where will my product be sold?
-Specialty Stores
-Mass Merchandisers
-Department Store
-Boutique Shops
-Combination of Stores
PRICE
 Supply and Demand
 Stay Competitive With Pricing
 Is there prestige in ownership that will
make the customer want to pay more.
(example: Nike/ Starbucks)
 Consider the Customer and Consumer
 What is the value to the buyer?
PROMOTION
 What media will
you use to promote
your product?
 How will you
“launch” your
product?
 What will be your
promotional Can you think of the promotional
messages of these famous brand’s?
message?
 Target Market SAMPLE Place

Product

Active Boys
Ages 6-12 Large Department Stores
“Lil Tiger”
Small Retailers
Online availability

Promotion
Price
•Promotional Message:
“Bring out the “Lil Tiger” in you!
Suggested Retail
$12.00-2.5Fl oz •Print Ads in National and Local
Magazines (Non-personal activity)
$8.00-1.5Fl oz
$4.00-Back Pack Spray • Offers: $1.00 off at Retail Outlets for
limited period

•Product Launch-Have Lil Tiger

Mascot giving samples of cologne
at mall store locations
 Target Market-Who will your product be targeting? Male,
Target Market Female, Adults, Aged, Teenagers, or Children? What is the
age group?

Place
Product
Where will the product
sell? Give examples of
the type of locations
Price that your product
would be sold.
Do you have a competitor
that may sell a similar Promotion
product?
Is there a prestige value in How will you increase the
the product? volume of sales by using non-
personal activities that reach
a larger audience?
What is your promotional
message?
Target Market -

Place

Product

Price
Promotion