PRESENTATION

NIKE’S CORPORATE SOCIAL RESPONSIBILITY

 Introduction
Nike has managed to sustain a leading corporation brand through their
famous image of “Nike sweatshop workers”
The company has progressed from a company with poor sustainability image
to a level of aggressive sustainability
The improvement of the Nike Company is solely due to governance and
sustainability.
The main aim is to stretch the movement through all their brands by 2020
 Definition of CSR and its importance
Definition
CSR is the middle point of investment, international trade, supply chain, and human resources.
Importance
CSR ensures corporations make profits to hold their shareholders interests while solving the
social issues of the world.
CSR ensures firms consider issues beyond the legal, economic and technical requirements.
Also the CSR issues of the brand experience pressure from social media hence forcing Nike to
adhere to the CSR rules.
 Nike’s Corporate Social responsibility
• Nike has come up with a unique program called “Considered Index” that
provides a platform for evaluation during the designing phase.
• The design phase is the crucial phase and Nike intends to make the phase as
sustainable as possible.
• Nike has experienced auspicious benefits in their production processes as
whole.
• Nike has covered their environmental impacts as the same time sealing the
loop in waste products released during the manufacturing process.
 Nike, Inc.’s CSR effort
Nike, Inc. has developed into a role model firm for other businesses due to their
CSR efforts. In 1990 the firm went through a hurdle that tarnished its reputation.
The company focuses on four areas of CSR innovation. The first focus is on what
material to use.
It focuses on better choices when it comes to creating indexes, policies and
restricted substance lists
Nike’s CSR focuses on bringing choices to scale by increasing the availability of new
material choices as well as increasing the scale.
 Five stage models
Nike has adopted the Bob Williad’s and Simon Zadek’s five stage model to
evolve as a company and better their CSR applications.
The model takes into consideration all the stakeholders and environmental
interests as part of the business process.
The model has improved Nikes business into a respectable corporate.
 Nike, Inc.’s policies
• It is clear that currently, business requirements have expanded and
companies are required to adhere and to justify their existence by following
the company’s policies.
• Nike’s policies ensure the business runs smoothly without oppression of the
environment or the people involved.
• It incorporates policies to fit its products, workers, consumers, contractors,
stakeholders, the communities and regulation authorities
 Stakeholders and Nike, Inc.
• Through adopting the CRS policies, environment has become its top priority hence
covering the societal stakeholder category.
• The company focuses on its workers and suppliers.
• It also focuses on maintaining profitability.
• The company intends to build a sustainable business while creating value and
decoupling profitable growth for both the company and the stake holders
• The stakeholders represent the overall players that cover the three stakeholders’
domain.
 Human resource management tactics
• The company has implemented the CST policies that involves the use of
human resource management.
• HRM educates, trains and empowers the workforce.
• The value of lean manufacturing is taught alongside safety, living conditions,
health and the wages involved for the workers.
 Conclusion
• Corporate social responsibility extends past profits and includes stakeholders,
Nuke, Inc. has evolved to encompass a all their stakeholders: economical,
societal and organizational.
• Nike, Inc. is a prototype company into adopting these policies therefore
setting an example to other corporations to take better stewardship by
building collaborative platforms and partnerships with stakeholders groups.