GOOD HEALTH AND WELL BEING

COMPANY - HUL

A Project By –
A001 – Isha Agarwal
A012 – Ayush Gupta
A014 – Dakor Gupta
A016 – Aman Jain
A017 – Harshal Khona

Presented To –
Dr. Meena Galliara
CSR PROJECTS RELATED TO SDG – 3
Swachh Aadat Swachh Bharat Sanjeevani

 promoting good health & hygiene  Sanjeevani is a free mobile

 in line with GOI’s Clean India Mission medical service camp for the
 stresses the need to adopt 3 clean local community near Doom
habits: washing hands 5 times a day, Dooma factory in Assam.
using toilet for defecation and  2 mobile vans: Each has 1 male &
adopting safe drinking water 1 female doctor, 2 nurses, 1
practices. medical attendant, 1 driver
 Swachhata Doot: voluntarily  3,30,000 + patients treated since
become a change agent program’s inception in 2003
 Suvidha : urban water, hygiene &  2018 alone: 16, 297 patients
sanitation community center treated
CSR PROJECTS RELATED TO SDG – 3
Prabhat
It is a community intervention
initiative of HUL in which it
partners with NGOs to
implement health and hygiene,
water conservation and
livelihoods initiatives in rural
areas around its factories.
Project Prabhat is live in over 30
locations across the country. It
has directly benefited over 2.9
million people across 12 states
and two union territories in India
through partnerships with over
20 NGOs
Asha Daan
Asha Daan is a home in
Mumbai for abandoned and
differently-abled children, HIV-
positive patients and destitute
people.
Since the inception of Asha
Daan in 1976, in the memory of
mother Teresa HUL has been
looking after the maintenance
and upkeep of the Asha Dan
premises.
At any time, there are about
350-400 inmates at Asha Daan.
During the year 2018-2019, HUL
contributed to the Project for
re-development of Asha Daan
with the objective of taking
better care of the inmates by
providing them better facilities.
CSR PROJECTS RELATED TO SDG – 3
Project Domex
Domex Toilet Academy (DTA),
was launched in 2014.
Aim – To support Swachh
Bharat Mission and improve
sanitation coverage across the
country.
Goal - Open-defecation free
(ODF) India.
Trained 600 micro-
entrepreneurs and masons to
help build and maintain toilets
Creating demand for toilets
and impacting over one million
people.
Handwashing Behavior
2017 – Moved focus from
‘Access’ to ‘Usage’ through Change Program
behavior change model. Around 0.9mn children under
Partnered with PSI India and the age of five die due to
reached out to more than diarrhoeal and respiratory
0.28mn people in 101 villages in diseases in India.
Chittoor. Handwashing with soap is a
cost-effective solution to
improve health & hygiene and
reduce infant mortality.
A simple act of handwashing
with soap reduces the
incidence of diarrhoeal
diseases by an average of 30
per cent.
 Targets and Indicators
• Target
By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected
tropical diseases and combat hepatitis, water-borne diseases and other
Swachh Aadat communicable diseases

Swachh Bharat
• Indicators-
• Number of new HIV infections per 1,000 uninfected population, by sex,
age and key populations
● Tuberculosis incidence per 1,000 population
● Malaria incidence per 1,000 population

Target-
Achieve universal health coverage, including financial risk protection, access to
quality essential health-care services and access to safe, effective, quality and
affordable essential medicines and vaccines for all

Sanjeevani Indicator-
Coverage of essential health services (defined as the average coverage of essential
services based on tracer interventions that include reproductive, maternal, newborn
and child health, infectious diseases, non-communicable diseases and service
capacity and access, among the general and the most disadvantaged population)
Targets and Indicators
• Target -

Project • Strengthen the implementation of WHO framework on

Tobacco control in all countries

Prabhat
• Indicator –
• Age-Standardized prevalence of current tobacco use
among people aged 15 years or older.

•Targets

Project
•By 2030, end the epidemics of AIDS and other neglected tropical diseases
and combat hepatitis and other communicable diseases.
•Achieving universal health coverage including financial risk protection,
access to safe medicines etc.

Asha Daan •Indicators

•Number of new HIV infections per 1000 uninfected population, by sex,
age and key populations
•Coverage of essential health services
Targets and Indicators
• Target
• By 2030, end the epidemics of AIDS, tuberculosis, malaria and
neglected tropical diseases and combat hepatitis, water-borne
Project Domex diseases and other communicable diseases.
• Indicator
• Number of people requiring interventions against neglected
tropical diseases

• Target

Project • By 2030, end preventable deaths of newborns and children

under 5 years of age, with all countries aiming to reduce
neonatal mortality to at least as low as 12 per 1000 live births
Handwash and under-5 mortality to at least as low as 25 per 1000 live
births.
Behaviour • Indicator
• Under-five mortality rate
CSR
FINANCIAL
SPENDING
BY HUL
 HUL Value Creation Model
HUL Purpose is ‘to make sustainable living commonplace’. As
an organization, they have an aspiration to be a ‘Purpose-Led
Future Fit’ Company. We believe that Brands with Purpose
Grow, Companies with Purpose last and People with Purpose
thrive.

Their Brands are driven by a sense of purpose-

 Lifebuoy, in collaboration with the Government of Bihar and
the Children Investment Fund Foundation, is implementing
one of India’s largest hand washing behavior change
programs.
 Our toilet cleaner brand Domex, along with partners are
running Domex Toilet Academy.
 The Ice Cream distribution continued to expand through
micro-entrepreneurship with significant expansion of our
‘Street Vending’ business and it provided entrepreneurship
opportunities to 7500 people.
 Kissan launched a campaign to motivate people to build
social connections with neighbours and rediscover the
simple joys of life by living like one large family. This has
helped the brand become the market leader in 2015
 Brooke Bond remained true to its purpose of ‘Breaking Barriers’ and took a step ahead in impactful advertising. The
‘Ganpati film’ and the ‘2 Blends film’ were very well received on digital platforms. The Brooke Bond Red Label ‘6
Pack Band 2.0’, featuring six teenagers with autism, released five songs and reached 90 million people with their
message of inclusiveness.

 Pureit targeted potential consumers from the bottom of the pyramid. Partnered with micro finance institutions to
make pureit available at a weekly cost of less than . Rs.70.

 In India, 6 in 10 girls say they do not have high body esteem1 . Dove’s mission is to ensure that the next generation
grows up enjoying a positive relationship with the way they look helping young people raise their self-esteem and
realize their full potential. Dove was re launched with an enhanced formulation and new communication which
carries the ‘No-digital distortion mark’ reaffirming the brand’s commitment to portrayal of ‘real beauty’.

 Close-up launched the #FreeToLove campaign to promote inclusivity in society. The campaign, which features the
stories of real couples who have broken through the barriers of age, caste and gender, received positive response
on social media. This is yet another example of the differentiated and socially relevant marketing campaigns of our
brands that focus on driving social change.

 Their laundry brand Wheel has always valued the husband-wife relationship and has been acknowledging the
evolution of this relationship towards a more progressive outlook, given that today’s woman undertakes multiple
responsibilities and is the anchor of the family. The new communication with this objective has been launched
through the message ‘jab kapde fresh tab soch bhi’.
Evaluation
 Swachhata Doot reached out to six
million people through this
programme during 2018
 Project Shakti has 1,09,100 Shakti
Entrepreneurs - ‘Shakti Ammas’
 Through the handwashing behavior
change initiatives Company has
reached out to over 68 million
people in India till date.
 Prabhat It has directly benefited
over 2.9 million people across 12
states
 School Contact Programme (SCP)
on Nutrition has reached out to
more than 46,000 school children
during last year.
 DTA programme has trained
600 micro-entrepreneurs and
masons to help build and
maintain toilet, and has
partnered with PSI India to
reach out to more than 0.28
million people in 101 villages in
Chittoor, Andhra Pradesh
 More than 3,30,000 patients
have been treated in through
the Sanjeevni programme
since its inception in 2003. In
2018 alone, nearly 16,297
patients were treated.
 Social return on investment (SROI) is
a method for measuring values that
are not traditionally reflected in
financial statements, including
social, economic and environmental
factors. They can identify how
effectively a company uses its
capital and other resources to
create value for the community.
 It is used to evaluate progress,
showing both the financial and Four main elements of calculating
social impact the corporation can
have.  Inputs
 SROI is useful to corporations  Outputs
because it can improve program
management through better  Outcomes
planning and evaluation, and
monetize their social impact, in  Impact
financial terms..