Escolar Documentos
Profissional Documentos
Cultura Documentos
Secondary Data:
Secondary data is already existing information that was
originally gathered for a research purpose other than the
present research.
Qualitative
Research
• Depth Interviews
• Focus Groups
• Projective
Techniques
• Metaphor Analysis
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Qualitative Collection Method
Depth Interview
Description
Word The researcher has a list of words. The researcher asks the
Association respondent(s) to react, one-at-a time, to each word by stating or
s (in a focus group setting) writing on a pad the first word that
comes to mind, and to explain the link.
Sentence The researcher has a series of incomplete sentences that the
Completion respondent(s) needs to complete with a word or phrase.
Here are some results at the category level for cell phones.
Third-Party Projections
Quantitative
Research
• Observation
• Experimentation
• Survey
Data Collection Methods
Observational Research
Nonprobability sample
Convenience sample
Judgment sample
Quota sample
Probability Sample
• Simple Random Sample – Every member of the
population has a known and equal chance of being
selected.
• Systematic Random Sample – A member of the
population is selected at random and then every “nth”
person is selected
• Stratified random Sample – The population is divided
into mutually exclusive groups (such as age groups) and
random samples are drawn from each group.
• Cluster (Area) Sample – The population is divided into
mutually exclusive groups (such as blocks) and the
researcher draws a sample of the groups to interview.
Non-Probability Sample
• Convenience Sample – The researcher selects the
most accessible population members from whom
to obtain information (Eg: Students in a
classroom)
• Judgement Sample – The researcher uses his or
her judgement to select population members
who are good sources for accurate information
(Eg: Experts in the relevant field of study)
• Quota Sample – The researcher interviews a
prescribed number of people in each of several
categories (Eg: 50 men and 50 women)
Data Collection
• Qualitative studies usually require highly
trained social scientists to collect data.